Lauren Pufpaf

Recent Posts

Music? Wouldn't Touch it With a Ten Foot Pole

Posted by Lauren Pufpaf on Mar 14, 2017 1:31:02 PM

 I’m not saying anything new when citing that music regulation has not kept up with technology or consumer usage patterns. Despite the fact that music has proven to be incredibly effective content for creating long-term customer connections, many product managers and marketers have stayed as far away as they can.

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Topics: Blog In the News: How the Golden State Warriors tap Silicon Valley tech for that extra edge

Posted by Lauren Pufpaf on Feb 12, 2017 10:18:40 AM


This week marked the launch of Warriors Sound, an innovative new media experience powered by We're proud to be part of the suite of solutions leveraged by the team to keep fans engaged. 

In a recent article on CNBC, is features as one of the innovation partners for the Bay Area team. "Even with fans plenty engaged, the Warriors aren't sitting still. This week, the company rolled out a partnership with a San Francisco-based start-up called to provide additional interviews, analysis and even music from the players' playlists."

Check out the full article from CNBC!

Listen to the  Warriors Sound


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Topics: Press

In the Mix - Why the Best Content Strategies Now Include Music

Posted by Lauren Pufpaf on Jan 13, 2017 1:45:20 PM

 No question that it’s an interesting time to be a marketer. We need to be equal parts data scientist, lead generator, social media maven, designer, media relations specialist, and customer acquirer. It’s no wonder, then, that I hear a common refrain from other marketers - "Wait, now I have to be a DJ too? My brand isn’t a music brand, why should I think about music as part of my content strategy?” I get it, I do. Since I’m obviously passionate about this subject, I wanted to step back and address it holistically.

Music has long been core to traditional advertising, as it helps create connections to an ad, whether it’s via the artist, the lyrics, or the mood created. This holds true for every type of advertiser, not just those that have an obvious connection to music. The same goes for music as part of the content marketing mix. Music creates real connections, and the engagement metrics for music content versus other brand content are always higher. So, why should every brand be thinking about music as part of the mix? Two reasons: every brand wants to connect with young adults (I’ll skip the M word) and music drives quantifiable results.


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The Evolving Role of Music in the NBA Experience

Posted by Lauren Pufpaf on Jun 17, 2016 6:00:40 PM

When you think about the experience of attending a live NBA game, what comes to mind? The passionate crowd (hopefully), the energy of the players, the smells of concessions, and the music. The integration of music with the game experience has changed over time, just as the sport and the league have evolved. From memorable broadcast themes to Shaq’s rap recording career, music and the NBA are intertwined in myriad ways.

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Topics: Blog, Music streaming Powers the Pulse of #DubNation

Posted by Lauren Pufpaf on Apr 21, 2016 3:19:31 PM

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Topics: Music as a Service

The changing retail landscape and how leaders are bucking the trends

Posted by Lauren Pufpaf on Mar 18, 2016 1:28:51 PM

Bloomberg Business reports that it expects to see a slew of defaults in the retail industry in 2016. It’s not to do with falling revenues, as you might expect. In reality, the problem comes down to a sea change in the vertical, namely the trend towards digital retail and away from traditional retail. While the 2015 holiday season was profitable for the sector overall, with e-commerce coming in as the key winner, the struggle to reallocate resources between the two channels is real. It’s certainly not the case that store visits have stopped, but that digital influence is increasing.

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Topics: Blog

Merchbar Radio powered by

Posted by Lauren Pufpaf on Mar 3, 2016 6:37:54 PM

We're excited to announce our latest streaming music integration!

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Topics: Music as a Service

Which essential marketing tool are you missing out on?

Posted by Lauren Pufpaf on Feb 19, 2016 4:43:23 PM

Too many companies are missing out on a key marketing device that engages customers, provokes an emotional response, creates buzz and drives conversions.

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Topics: Blog

Is it Island Time yet? Latest Tommy Bahama Mix

Posted by Lauren Pufpaf on Feb 10, 2016 5:47:23 PM

With rain and snow prevailing in most areas around the country, thoughts turn to a getaway.
Even if you don't have a plane ticket, the latest mix for Tommy Bahama will take you there... Click below to play!

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Topics: Music streaming

Merry and Bright :: Holiday Tunes

Posted by Lauren Pufpaf on Dec 21, 2015 12:49:32 PM

With the constant barrage of holiday music this time of year, it's easy to forget there are so many really beautiful tunes in the catalogue. We picked a few of our favorites for you, including:

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Topics: Music as a Service