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Eric Stensvaag

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5 Tips for Selecting the Right Music for Your Brand

Posted by Eric Stensvaag on Jul 28, 2017 4:49:19 PM

Retail and music go hand in hand. Try to imagine walking through a shopping mall without hearing music wafting out of all the stores. Or turning on your TV to find that the ads don’t have a music soundtrack. The love affair between corporate brands and music isn’t a one-way street either…As one of many examples, Chuck Berry name-checked Cadillac in one of the very first rock ‘n’ roll songs, “Maybellene.”

The positive correlation between music and shopping isn’t surprising given the emotional, visceral impact music has on people. While sports, movies, and television also inspire powerful emotions, music has the unique ability to be part of the overall experience without dominating. These qualities make music ideally suited to businesses for winning and keeping their customers.

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Topics: Feed.fm Blog, Retail, Music as a Service

Wu-Tang Forever? 20 Years Later, these 20 Songs Ain’t Nothing Ta F*** Wit

Posted by Eric Stensvaag on Jul 1, 2017 11:44:09 AM

1997 was a major year in hip-hop. The Notorious B.I.G. dominated the charts following the release of his posthumous second album, while in many ways achieving the pinnacle of what it means to be a solo MC. 1997 also saw the Wu-Tang Clan—often hailed as the greatest hip-hop collective—release their second album. The Clan titled this release Wu-Tang Forever.

It’s been 20 years and our love affair with B.I.G. proves Life After Death was an appropriate album title. So how is the Wu-Tang Clan’s claim to immortality holding up? Their music still sounds fresh and has proved as influential as any of their peers. For example, Kanye West credits Wu-Tang as an influence in his early production, Childish Gambino got his moniker from the online Wu-Tang Name Generator, and Drake went so far as naming a song “Wu-Tang Forever.” In honor of Wu-Tang Forever’s anniversary, we reflect on the legendary group’s history and spotlight 20 Wu bangers that should endure as long as hip-hop is played.

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Topics: Feed.fm Blog

Star Wars Original Soundtrack at 40

Posted by Eric Stensvaag on May 12, 2017 6:17:58 PM

I was born in 1974, a few years before one of the biggest pop culture events of the last century. Star Wars. The movie and its sequels dominated my childhood and still resonate today. I doubt that I’ll ever stop idolizing Han Solo or loving Princess Leia, but if forced to pick just one thing that defines Star Wars I’d claim the music.

Even if you don’t know Star Wars composer John Williams by name, there’s a good chance you know some of his music. With 50 Academy Award nominations, John Williams is the most Oscar nominated person alive. CNN has a great 2-minute primer on Williams’ prolific career.

Star Wars OST = GOAT

John Williams started composing for films in the late-1950s, paying dues and developing his craft through a large number and variety of movies. In 1975—at the age of 43—he commenced a decade-long tear of film composing that can best be described as shit-hot. His greatest scores from just this period include the original Star Wars trilogy, Jaws, Superman, the first two Indiana Jones films, and E.T., The Extra-Terrestrial.

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Topics: Feed.fm Blog

Music Curation Drives Today’s Listening

Posted by Eric Stensvaag on Apr 17, 2017 5:11:26 PM

The widespread concept of music curation is extremely new, an unexpected outcome of the internet’s collision with music industry and media. With the introduction of Napster’s MP3 file sharing platform in 1999, an incredible, ever-growing amount of free music became available to the public. In response, music gatekeepers such as radio and television programmers, record stores, and the music press were forced to consolidate and rethink their revenue models. The result of these tectonic changes is that today's listeners have more music options and fewer traditional go-betweens than ever before.

Necessity is the Mother of Invention

Music curation emerged as a way to fill this gap and help people decide what music should I listen to now? Answering this question can be surprisingly complex. While YouTube now accounts for 1 in 4 music listening hours, the majority of us select some type of playlist—possibly powered by YouTube itself—or digital radio station to deliver a sustained listening experience.

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Topics: Feed.fm Blog, Music Business, Music streaming

Celebrating Coachella at 18 Years: Ultimate Headliners Mixtape

Posted by Eric Stensvaag on Mar 24, 2017 5:35:02 PM

I remember first learning about the Coachella Music Festival in the early-2000s, probably through a full-page ad in my coveted Spin magazine. Then there was the self-titled documentary film, which brought viewers impossibly close to Bjork, Radiohead, the Flaming Lips, and other music heroes performing in a gorgeous setting. When I decided to relocate to San Francisco, Coachella was definitely part of the draw and my first festival delivered on all expectations.

From the start 18 years ago, Coachella succeeded by taking the best elements of other music festivals—principally Lollapalooza and the U.K.’s Glastonbury Festival—and delivering a consistently awesome experience. The isolated desert location was selected so that people would surrender fully versus going back and forth from their homes.

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Topics: Feed.fm Blog, Music streaming

Music Festivals Roundup: Top 17 for ‘17

Posted by Eric Stensvaag on Mar 8, 2017 8:29:43 PM

Perry Farrell was prescient. While the Jane’s Addiction singer and Lollapalooza founder cannot take credit for inventing the music festival, the template he created has proven massively successful over the past 25 years. The traditional “summer” music festival has exploded its seasonal confines, there are now excellent options in nearly every corner of the United States, and new events are being introduced annually.

For music lovers, it seems we blink our eyes and a new festival season has begun. It’s exciting and overwhelming in equal measure, and this year is no exception with the Ultra Music Festival just two weeks away. To help you navigate and make the best choices we’ve created a cheat sheet: our Top 17 for ’17 music festivals roundup.

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Topics: Feed.fm Blog, Music Business

Top 7 Apps for Generation Z…and Why

Posted by Eric Stensvaag on Feb 23, 2017 12:41:59 PM

Generation Z—those aged approximately 14 to 22 years old—is the first generation to grow up in a world where Google and free wifi are ubiquitous. While social media platforms have exploded in the past 5 years, we see teens less interested in broadcasting to a wide network and more focused on specialized messages. Anonymity, more freedom of self-expression and the ability to send specific messages to specific groups are the keys to success with the “curation generation.”

As Generation Z continues coming of age and flexing its consumer might, it’s increasingly clear that businesses and brands need to modify marketing and communications strategies to engage these young people where they’re at. A recent Business Insider report cited that teens spend about six hours a day on their smartphones.

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Topics: Apps, Feed.fm Blog

Valentine's Day Mixtape

Posted by Eric Stensvaag on Feb 10, 2017 12:18:42 AM

Valentine’s Day is one of those occasions that got us wondering, “What makes for a great love song?”

As it's true that opposites often attract in matters of the heart, we were inspired to create a 2-hour playlist with love songs of contrasting styles. Some of these songs are modern classics, but many are quirky hidden gems from our favorite recording artists.

Consider this our custom-made Valentine’s Day mixtape to you, with love…We hope you enjoy!

Featuring Fiona Apple, Mos Def, the White Stripes, the Talking Heads, the Shins, Caribou, the Yeah Yeah Yeahs, and more 

Listen below or here

 

 

 

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Topics: Feed.fm Blog, Music streaming, Music as a Service

Winter Wellness Mix

Posted by Eric Stensvaag on Jan 25, 2017 4:55:57 PM

As with many of you, we started the New Year resolving to take better care of our health. Being music lovers, our thoughts quickly turned to songs and what would make the perfect soundtrack to support this resolution. Something up-tempo and soothing in equal parts to help get through the short winter days.

Without further ado, sharing our winter wellness mix with you. While we can’t promise that you’d hear all of these songs in your favorite yoga studio or spa, we hope this 1 1/2-hour mixtape may be a helpful companion as you pursue your own goals this winter.

Featuring Little Dragon, Solange, Paul Simon, Grimes, Four Tet, J Dilla, Stereolab, and more

Listen below or here

 Image Credit: BetterListen

 

 

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Topics: Feed.fm Blog, Music streaming, Music as a Service

Going Beyond the Initial Hook: Creative Customer Retention Strategies

Posted by Eric Stensvaag on Dec 13, 2016 8:15:31 PM

It’s the most wonderful time of the year…for the bottom line. As retailers prepare for the final push of Q4, all of the usual sales drivers are carefully in place. Witness the festive store decorations and holiday music in malls across America, discounting galore, and omnichannel tactics to ensure customers have a consistent experience whether in store or online. But that’s not all: most bricks-and-clicks retailers are building engagement digitally through relevant offers, and increasingly pushing in-app messaging and exclusive offers and products. You may be one of them…

These days it’s not enough to just sell sell sell. Meeting your customers’ life-on-demand preferences is needed to stay relevant beyond the holidays. If you want to stand out from the competition and earn your customers’ long-term loyalty, consider the following unexpected ways to strengthen customer relationships:

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Topics: Apps, Feed.fm Blog, Music streaming, Retail, Music as a Service