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Eric Stensvaag

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Customer Spotlight: How MoveWith is Reshaping Personal Fitness

Posted by Eric Stensvaag on Apr 9, 2018 2:15:05 PM

In 2015, Holly Shelton left her career at Apple to start MoveWith, a digital fitness company that puts instructors front and center. A former ski racer, Shelton understands the motivational power of a great coach, and wanted to make it easier and cheaper for people to connect with the best fitness instructors working today. “For the MoveWith app to succeed, we knew it was essential to capture all the unique elements of our instructors’ classes, from verbal instructions to specific timing to custom music mixes,” says Shelton.

Feed.fm partnered with MoveWith to build out their music integration, handling all the licensing to ensure that Movers get the popular music they love and artists get paid. Our curation team worked closely with MoveWith and their instructors to create playlists that motivate across a wide variety of movement types—from treadmill to yoga.

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Topics: Apps, Feed.fm Blog, Music streaming, Music as a Service, legal music, Customer Engagment, Fitness

5 Licensing Questions on Playing Music for Your Business

Posted by Eric Stensvaag on Mar 22, 2018 1:56:42 PM
We get questions every day about how music licensing works and, to be honest, the waters are muddy. For anyone trying to research the nuances of licensing, the topic can be time consuming and quite confusing. Here are the most commonly asked questions we hear about playing music for business purposes.
 
1. What are the options for digital / streaming background music for workouts, online retail, or other uses? Put simply, there are 3 basic options for your business to consider: you can use royalty-free music, work directly with the record labels and publishers, or let a B2B company like Feed.fm do the work for you.
  • Royalty-free music is cost-effective but unfortunately provides your business with generic, anonymous tracks that none of your customers will recognize. It’s the equivalent of (most) on-hold music, and is unlikely to generate positive results for your business.
  • Working with the labels and publishers comes with significant hurdles and costs, requiring sync licenses that range from $5,000 to $500,000 per song. While some content can be licensed globally, generally each country requires separate negotiations.
  • Your business can hire a company that has experience powering music for users, to guarantee that everything is legal and above board.
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Topics: Music streaming, Music as a Service, legal music, retail music, Music for Retail, Customer Engagment, Music as content

Crazy in Love: Fitness & Portable Music

Posted by Eric Stensvaag on Jan 22, 2018 1:31:37 PM

Happy 2018! Many of us have spent the first weeks of January focusing on our New Year’s resolutions. Fitness topped my list so I’m committed to exercising more regularly, which means keeping my bicycle oiled and pumped up, my portable Boombotix speaker charged, and my iPhone synced with a favorite cardio playlist.

I’m hardly alone in thinking about my exercise activity and the music that will keep me motivated. Fitness and music have a long and intertwined history, dating back to at least the ancient Olympic Games (8th Century BC). Fast-forward to the present, and lots of studies have demonstrated the positive correlation between exercise and music.

What’s notable for 2018 is that we’re in the midst of a health and wellness revolution. The wearables market is exploding, and many are taking advantage of the diverse fitness programs available through smartwatches and other portable devices.

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Topics: Feed.fm Blog, Music as a Service, Customer Engagment, Fitness

Music is Performance-Enhancing

Posted by Eric Stensvaag on Jan 1, 2018 3:51:00 PM

Most people know intuitively that music can be a useful motivator. Perhaps you play music in the morning to help you wake up, listen to music during your workouts, or enlist the radio when driving to help stay focused and alert. Still, you may be surprised to learn that music has tested positively as performance-enhancing when paired with everyday activities.

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Topics: Music as a Service

Thanksgiving Dinner Party Mixtape, 2017 Edition

Posted by Eric Stensvaag on Nov 20, 2017 8:44:47 PM

With Thanksgiving around the corner, most of us are focused on tying up loose ends at work, travel plans, and meal planning. We can’t help with any of that, but we can help set the right mood for your Thanksgiving dinner. Feed.fm has pulled from different eras and musical styles to create an ideal 3-hour mixtape to enjoy with your turkey or tofurky!

For our 2017 edition, we also wanted to honor some of the amazing musicians who've passed away this year. Chuck Berry, Fats Domino, Gregg Allman, Tom Petty, Walter Becker (of Steely Dan), Phife Dawg (of A Tribe Called Quest), and Chris Cornell: we are thankful for the musical gifts you shared with the world...

Listen below or here

 

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Topics: Feed.fm Blog, Music as a Service

The Many Colors of Beck, our Favorite Musical Chameleon

Posted by Eric Stensvaag on Oct 25, 2017 5:28:37 PM

Beck Albums Ranked on the Color Spectrum

Beck’s long-awaited 13th album has arrived. Entitled Colors, it continues an unpredictability streak established early in his career. The energetic, poppy Colors follows the “serious,” mostly downtempo Morning Phase.

Most artists have a well-defined, identifiable sound or one that evolves somewhat organically over time. A few examples include U2, Foo Fighters, and Nine Inch Nails. Beck’s output falls outside of this norm, often zigzagging between musical styles while still managing to retain his distinctive voice.

Over more than 20 years, Beck has proven himself to be a highly adaptable musical chameleon. In tribute to the stylistic diversity of Beck’s discography, I’ve chosen a specific color to represent each of his albums (except his out-of-print debut). It seems an appropriately quirky way to showcase the prismatic range of this singer-songwriter.

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Topics: Feed.fm Blog

Revolutionary Music for Fall Ch-ch-ch-ch-Changes

Posted by Eric Stensvaag on Sep 11, 2017 10:47:45 PM

With leaves starting to turn, weather cooling, and days getting shorter, change is in the air. Perhaps you're starting a new school year, focusing on new work responsibilities, or trying to shake up your life in some other way. If you're anything like us, sometimes it's tough channeling the energy and inspiration needed to bring about change.

Being music lovers, we started thinking about artists that have approached change with a spirit of openness and adventure...and some of the great songs this has brought about. As a few examples: Run-DMC's groundbreaking fusion of hip-hop and rock in classics like "King of Rock;" John Coltrane's radical reworking of "My Favorite Things" from The Sound of Music; and the (perfectly named) heavy metal that Black Sabbath forged out of psychelia and hard rock in songs like "Paranoid." 

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Topics: Feed.fm Blog, Music as a Service

5 Tips for Selecting the Right Music for Your Brand

Posted by Eric Stensvaag on Jul 28, 2017 4:49:19 PM

Retail and music go hand in hand. Try to imagine walking through a shopping mall without hearing music wafting out of all the stores. Or turning on your TV to find that the ads don’t have a music soundtrack. The love affair between corporate brands and music isn’t a one-way street either…As one of many examples, Chuck Berry name-checked Cadillac in one of the very first rock ‘n’ roll songs, “Maybellene.”

The positive correlation between music and shopping isn’t surprising given the emotional, visceral impact music has on people. While sports, movies, and television also inspire powerful emotions, music has the unique ability to be part of the overall experience without dominating. These qualities make music ideally suited to businesses for winning and keeping their customers.

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Topics: Feed.fm Blog, Retail, Music as a Service

Wu-Tang Forever? 20 Years Later, these 20 Songs Ain’t Nothing Ta F*** Wit

Posted by Eric Stensvaag on Jul 1, 2017 11:44:09 AM

1997 was a major year in hip-hop. The Notorious B.I.G. dominated the charts following the release of his posthumous second album, while in many ways achieving the pinnacle of what it means to be a solo MC. 1997 also saw the Wu-Tang Clan—often hailed as the greatest hip-hop collective—release their second album. The Clan titled this release Wu-Tang Forever.

It’s been 20 years and our love affair with B.I.G. proves Life After Death was an appropriate album title. So how is the Wu-Tang Clan’s claim to immortality holding up? Their music still sounds fresh and has proved as influential as any of their peers. For example, Kanye West credits Wu-Tang as an influence in his early production, Childish Gambino got his moniker from the online Wu-Tang Name Generator, and Drake went so far as naming a song “Wu-Tang Forever.” In honor of Wu-Tang Forever’s anniversary, we reflect on the legendary group’s history and spotlight 20 Wu bangers that should endure as long as hip-hop is played.

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Topics: Feed.fm Blog

Star Wars Original Soundtrack at 40

Posted by Eric Stensvaag on May 12, 2017 6:17:58 PM

I was born in 1974, a few years before one of the biggest pop culture events of the last century. Star Wars. The movie and its sequels dominated my childhood and still resonate today. I doubt that I’ll ever stop idolizing Han Solo or loving Princess Leia, but if forced to pick just one thing that defines Star Wars I’d claim the music.

Even if you don’t know Star Wars composer John Williams by name, there’s a good chance you know some of his music. With 50 Academy Award nominations, John Williams is the most Oscar nominated person alive. CNN has a great 2-minute primer on Williams’ prolific career.

Star Wars OST = GOAT

John Williams started composing for films in the late-1950s, paying dues and developing his craft through a large number and variety of movies. In 1975—at the age of 43—he commenced a decade-long tear of film composing that can best be described as shit-hot. His greatest scores from just this period include the original Star Wars trilogy, Jaws, Superman, the first two Indiana Jones films, and E.T., The Extra-Terrestrial.

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Topics: Feed.fm Blog