Blog

Lauren Pufpaf

Recent Posts

Feed.fm Powers the Pulse of #DubNation

Posted by Lauren Pufpaf on Apr 21, 2016 3:19:31 PM

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Topics: Music as a Service

The changing retail landscape and how leaders are bucking the trends

Posted by Lauren Pufpaf on Mar 18, 2016 1:28:51 PM

Bloomberg Business reports that it expects to see a slew of defaults in the retail industry in 2016. It’s not to do with falling revenues, as you might expect. In reality, the problem comes down to a sea change in the vertical, namely the trend towards digital retail and away from traditional retail. While the 2015 holiday season was profitable for the sector overall, with e-commerce coming in as the key winner, the struggle to reallocate resources between the two channels is real. It’s certainly not the case that store visits have stopped, but that digital influence is increasing.

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Topics: Feed.fm Blog

Merchbar Radio powered by Feed.fm

Posted by Lauren Pufpaf on Mar 3, 2016 6:37:54 PM

We're excited to announce our latest streaming music integration!

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Topics: Music as a Service

Which essential marketing tool are you missing out on?

Posted by Lauren Pufpaf on Feb 19, 2016 4:43:23 PM

Too many companies are missing out on a key marketing device that engages customers, provokes an emotional response, creates buzz and drives conversions.

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Topics: Feed.fm Blog

Is it Island Time yet? Latest Tommy Bahama Mix

Posted by Lauren Pufpaf on Feb 10, 2016 5:47:23 PM

With rain and snow prevailing in most areas around the country, thoughts turn to a getaway.
Even if you don't have a plane ticket, the latest mix for Tommy Bahama will take you there... Click below to play!

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Topics: Music streaming

Merry and Bright :: Holiday Tunes

Posted by Lauren Pufpaf on Dec 21, 2015 12:49:32 PM

With the constant barrage of holiday music this time of year, it's easy to forget there are so many really beautiful tunes in the catalogue. We picked a few of our favorites for you, including:

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Topics: Music as a Service

Helping Retailers like American Eagle Outfitters Drive Conversion with a Secret Weapon

Posted by Lauren Pufpaf on Dec 14, 2015 7:19:45 PM

Content marketing and conversion optimization — two topics mobile commerce professionals hold near and dear to their hearts. Everyone is looking for an edge to remove friction from the purchase process, while also differentiating their offering in the buyer’s mind. Brands have traditionally under-leveraged a tool that has surprising impact on core conversion metrics— music.

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Topics: Music as a Service

Which mobile music streaming app is #1?

Posted by Lauren Pufpaf on Dec 2, 2015 7:54:44 PM

Pandora still leads music streaming in the US, but Spotify took over the top global spot.

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Topics: Music streaming

3 Ways Music Can Help You Get Through The Holidays

Posted by Lauren Pufpaf on Nov 18, 2015 8:23:04 PM

The holidays come at the same time every year and yet the season still seems to sneak up on us somehow. It’s time to unwind, cook favorite recipes, and gather with family.

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Topics: Music as a Service

Top 4 Takeaways from the 2015 Mobile App Report

Posted by Lauren Pufpaf on Sep 24, 2015 5:53:51 PM
comScore just released its 2015 Mobile App Report and it's chock full of data that confirms all the trends we've been watching this year.
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Topics: Music as a Service