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Lauren Pufpaf

Recent Posts

Merry and Bright :: Holiday Tunes

Posted by Lauren Pufpaf on Dec 21, 2015 12:49:32 PM

With the constant barrage of holiday music this time of year, it's easy to forget there are so many really beautiful tunes in the catalogue. We picked a few of our favorites for you, including:

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Topics: Music as a Service

Helping Retailers like American Eagle Outfitters Drive Conversion with a Secret Weapon

Posted by Lauren Pufpaf on Dec 14, 2015 7:19:45 PM

Content marketing and conversion optimization — two topics mobile commerce professionals hold near and dear to their hearts. Everyone is looking for an edge to remove friction from the purchase process, while also differentiating their offering in the buyer’s mind. Brands have traditionally under-leveraged a tool that has surprising impact on core conversion metrics— music.

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Topics: Music as a Service

Which mobile music streaming app is #1?

Posted by Lauren Pufpaf on Dec 2, 2015 7:54:44 PM

Pandora still leads music streaming in the US, but Spotify took over the top global spot.

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Topics: Music streaming

3 Ways Music Can Help You Get Through The Holidays

Posted by Lauren Pufpaf on Nov 18, 2015 8:23:04 PM

The holidays come at the same time every year and yet the season still seems to sneak up on us somehow. It’s time to unwind, cook favorite recipes, and gather with family.

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Topics: Music as a Service

Top 4 Takeaways from the 2015 Mobile App Report

Posted by Lauren Pufpaf on Sep 24, 2015 5:53:51 PM
comScore just released its 2015 Mobile App Report and it's chock full of data that confirms all the trends we've been watching this year.
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Topics: Music as a Service

Should I build an app?

Posted by Lauren Pufpaf on Sep 10, 2015 2:56:08 PM

Resources are scarce. Time is tight. Should I carve out months of mind space to build an app that may never get downloads? Successful businesses in all verticals continue to ask themselves this question. We have a bias here at Feed.fm since we work with brands to optimize their app experiences through music. So, of course we think apps are the way to go! That said, it is situational and there a lot of factors that go into the decision.

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Topics: Music as a Service

How the Music Industry Is Creating a New Breed of Entrepreneur

Posted by Lauren Pufpaf on Aug 20, 2015 7:46:56 PM

Check out Jeff's thoughts on the intersection of music and startups on Inc.com here or read below!

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Topics: Music as a Service

The Flood of Streaming Music

Posted by Lauren Pufpaf on Aug 18, 2015 5:48:18 PM

The tides are turning! It’s a musical tsunami! The rhythmic rivers are rising! OK, we’ll spare you any more streaming puns.

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Topics: Feed.fm Blog, Music as a Service

App Roundup :: Threadless, ASOS and more retail apps we love

Posted by Lauren Pufpaf on Aug 5, 2015 7:59:04 PM

Around here we're obsessed with mobile shopping experiences that feel unique, and still get you through checkout with minimal effort. Below are a few of our recent favorites and a little more about why we love them.

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Topics: Music as a Service

Songs of Summer

Posted by Lauren Pufpaf on Jul 24, 2015 1:34:15 PM

We’ve got a pretty eclectic mix of popular songs we’re digging for summer. If you need some inspiration for your summer playlists, check out suggestions below!

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Topics: Music as a Service