Lauren Pufpaf

Recent Posts

Workout Soundtracks Just Got a Little Easier

Posted by Lauren Pufpaf on May 30, 2018 4:52:45 PM

We’re announcing our latest product today - - and I couldn’t be more excited about where we’ve landed. From day one our mission has been to connect businesses to their customers in a meaningful way. We continue to drive those connections for businesses of all shapes and sizes (AI to Retail to NBA Champs) and are excited about all the music innovation happening there. But, as we continue to add incredible fitness companies to our roster, we’ve found that there is a really specific set of needs that we can help meet. A lot of love (and sweat - ha!) has gone in to the product.

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10 Unexpected Songs to Boost Your Workout

Posted by Lauren Pufpaf on Jul 18, 2017 1:05:57 PM

Need a break from Drake? Mix up your workout music for more motivation.

We all know that music is crucial for motivation and performance, no matter what your workout. As we’ve shared, Dr. Costas Karageorghis and other researchers have shown that music distracts from fatigue sensations, meaning that athletes need less oxygen to do the same work when they synchronize their movements to music.

If you have music playing as a background soundtrack (not a pace driver), Karageorghis says the ideal tempo range is 120 to 125 BPM for a jog and 140 to 145 BPM for a sprint. If you’re leveraging the beat to help push you harder, then the ideal tempo range is 150 to 180 BPM.

Dance/Pop music stations are consistently the number one workout selection for customers, which means we all get our sweat on to Beyonce, Drake, JT and Kanye. And the number one Power Song? Eminem takes the top spot with “Lose Yourself”.

 But how about a little variety as push into the dog days of summer? Sometimes we all need a change of audio scenery as that extra bit of motivation. We went to our editorial team and snooped around their playlists to find the most surprising songs that get them moving.

Tegan and Sara  - Boyfriend

125 bpm, Glittery pop and sparkly synths

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Topics: Blog

Music? Wouldn't Touch it With a Ten Foot Pole

Posted by Lauren Pufpaf on Mar 14, 2017 1:31:02 PM

 I’m not saying anything new when citing that music regulation has not kept up with technology or consumer usage patterns. Despite the fact that music has proven to be incredibly effective content for creating long-term customer connections, many product managers and marketers have stayed as far away as they can.

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Topics: Blog In the News: How the Golden State Warriors tap Silicon Valley tech for that extra edge

Posted by Lauren Pufpaf on Feb 12, 2017 10:18:40 AM


This week marked the launch of Warriors Sound, an innovative new media experience powered by We're proud to be part of the suite of solutions leveraged by the team to keep fans engaged. 

In a recent article on CNBC, is featured as one of the innovation partners for the Bay Area team. "Even with fans plenty engaged, the Warriors aren't sitting still. This week, the company rolled out a partnership with a San Francisco-based start-up called to provide additional interviews, analysis and even music from the players' playlists."

Check out the full article from CNBC!

Listen to the  Warriors Sound


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Topics: Press

In the Mix - Why the Best Content Strategies Now Include Music

Posted by Lauren Pufpaf on Jan 13, 2017 1:45:20 PM

 No question that it’s an interesting time to be a marketer. We need to be equal parts data scientist, lead generator, social media maven, designer, media relations specialist, and customer acquirer. It’s no wonder, then, that I hear a common refrain from other marketers - "Wait, now I have to be a DJ too? My brand isn’t a music brand, why should I think about music as part of my content strategy?” I get it, I do. Since I’m obviously passionate about this subject, I wanted to step back and address it holistically.

Music has long been core to traditional advertising, as it helps create connections to an ad, whether it’s via the artist, the lyrics, or the mood created. This holds true for every type of advertiser, not just those that have an obvious connection to music. The same goes for music as part of the content marketing mix. Music creates real connections, and the engagement metrics for music content versus other brand content are always higher. So, why should every brand be thinking about music as part of the mix? Two reasons: every brand wants to connect with young adults (I’ll skip the M word) and music drives quantifiable results.


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The Evolving Role of Music in the NBA Experience

Posted by Lauren Pufpaf on Jun 17, 2016 6:00:40 PM

When you think about the experience of attending a live NBA game, what comes to mind? The passionate crowd (hopefully), the energy of the players, the smells of concessions, and the music. The integration of music with the game experience has changed over time, just as the sport and the league have evolved. From memorable broadcast themes to Shaq’s rap recording career, music and the NBA are intertwined in myriad ways.

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Topics: Blog, Music streaming Powers the Pulse of #DubNation

Posted by Lauren Pufpaf on Apr 21, 2016 3:19:31 PM

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Topics: Music as a Service

The changing retail landscape and how leaders are bucking the trends

Posted by Lauren Pufpaf on Mar 18, 2016 1:28:51 PM

Bloomberg Business reports that it expects to see a slew of defaults in the retail industry in 2016. It’s not to do with falling revenues, as you might expect. In reality, the problem comes down to a sea change in the vertical, namely the trend towards digital retail and away from traditional retail. While the 2015 holiday season was profitable for the sector overall, with e-commerce coming in as the key winner, the struggle to reallocate resources between the two channels is real. It’s certainly not the case that store visits have stopped, but that digital influence is increasing.

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Topics: Blog

Merchbar Radio powered by

Posted by Lauren Pufpaf on Mar 3, 2016 6:37:54 PM

We're excited to announce our latest streaming music integration!

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Topics: Music as a Service

Which essential marketing tool are you missing out on?

Posted by Lauren Pufpaf on Feb 19, 2016 4:43:23 PM

Too many companies are missing out on a key marketing device that engages customers, provokes an emotional response, creates buzz and drives conversions.

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Topics: Blog