Blog

Top 7 Apps for Generation Z…and Why

Posted by Eric Stensvaag on Feb 23, 2017 12:41:59 PM

Generation Z—those aged approximately 14 to 22 years old—is the first generation to grow up in a world where Google and free wifi are ubiquitous. While social media platforms have exploded in the past 5 years, we see teens less interested in broadcasting to a wide network and more focused on specialized messages. Anonymity, more freedom of self-expression and the ability to send specific messages to specific groups are the keys to success with the “curation generation.”

As Generation Z continues coming of age and flexing its consumer might, it’s increasingly clear that businesses and brands need to modify marketing and communications strategies to engage these young people where they’re at. A recent Business Insider report cited that teens spend about six hours a day on their smartphones.

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Topics: Apps, Feed.fm Blog

Going Beyond the Initial Hook: Creative Customer Retention Strategies

Posted by Eric Stensvaag on Dec 13, 2016 8:15:31 PM

It’s the most wonderful time of the year…for the bottom line. As retailers prepare for the final push of Q4, all of the usual sales drivers are carefully in place. Witness the festive store decorations and holiday music in malls across America, discounting galore, and omnichannel tactics to ensure customers have a consistent experience whether in store or online. But that’s not all: most bricks-and-clicks retailers are building engagement digitally through relevant offers, and increasingly pushing in-app messaging and exclusive offers and products. You may be one of them…

These days it’s not enough to just sell sell sell. Meeting your customers’ life-on-demand preferences is needed to stay relevant beyond the holidays. If you want to stand out from the competition and earn your customers’ long-term loyalty, consider the following unexpected ways to strengthen customer relationships:

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Topics: Apps, Feed.fm Blog, Music streaming, Retail, Music as a Service

How to Think in Stereo about Content Marketing

Posted by Eric Stensvaag on Nov 8, 2016 7:14:31 PM

In an age when content is king, individuals rely on a wide range of organizations—both media and non-media companies—to curate and help them navigate a high volume of information. Everyone seems to be getting into the content business, as it’s proven to create authentic engagement in a landscape where traditional ads get ignored.

While most organizations use content marketing these days, it’s notable that the majority of these do not think highly of their current programs. According to a recent Content Marketing Institute report, just 32% of B2B and 37% of B2C said their content marketing was either sophisticated or mature, so there is clearly much room for improvement. This can take many forms, from better measurement to a wider array of tactics.

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Topics: Apps, Feed.fm Blog, Music Business, Music streaming, Retail, Music as a Service

Location, Location, Location

Posted by Admin on Aug 27, 2015 3:12:29 PM

Retailers who have lived and died by this mantra for decades are still clinging to it, but for a different reason. 

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Topics: Apps, Criteo, Demandware, Feed.fm Blog, Google, Localytics, Optimizely, Puma, Retail, Trunk Club