Blog

Introducing Tiffany Sirikulvadhana, Head of Customer Success

Posted by Eric Stensvaag on Oct 4, 2018 2:51:06 PM

We’re thrilled to introduce Tiffany Sirikulvadhana as the newest member of our team. A customer success veteran with six years experience, and a former plaintiff’s attorney, Tiffany is uniquely qualified to serve as our Head of Customer Success. Tiffany describes Feed.fm as her “dream company…I get to work with exciting customers using music to drive stronger results. And as an attorney, I understand the intricacies of music licensing and know Feed.fm is providing an essential service to our partner companies.”

After graduating from Loyola Law School in Los Angeles, Tiffany spent the first four years of her career practicing law, with an emphasis on disability rights. Her skillful client advocacy prompted a friend to lure her into the tech world, as customer point-person for a mobile startup. As someone who’s always been interested in tech and consumer trends, Tiffany developed a strong track record working at a number of SaaS companies.

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Topics: Feed.fm Blog, Customer Engagment

Music Streaming & Curation, Circa 2018

Posted by Dario Slavazza & Eric Stensvaag on May 22, 2018 2:31:58 PM

How do you decide what music to listen to? Since streaming is now America’s dominant form of music consumption, we’re guessing Spotify or Apple Music are helping make this choice.

Both these companies and their competitors rely on algorithms to manage an increasingly large variety of music playlists. So…a robot is picking your music? Well, yes and no. Even a tech titan like Apple recognizes that machine learning has its limitations: most streaming companies employ music experts who fine-tune playlists combining computer data with essential context and personal taste.

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Topics: Feed.fm Blog, Music Business, Music streaming, Music as content, Customer Engagment, Music as a Service, streaming services

7 Articles You Should Read about Smart Speakers

Posted by Eric Stensvaag on Apr 25, 2018 8:09:28 PM

There’s been lots of buzz about smart speakers, voice activation, and AI assistants over the past couple years. It’s a great time to tune in if you haven’t been paying close attention. 20% of U.S. Wi-Fi households currently own smart speakers, and manufacturers are pushing for introduction in the workplace.

As voice activated experiences continue to proliferate, individual users and a vast array of businesses stand to benefit. Amazon and Google are currently investing heavily in smart speaker production and defining the user experience.

With even the terminology still in flux, the following 7 articles should get you up to speed quickly on smart speakers and voice activation.

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Topics: Feed.fm Blog, Music Business, Music streaming, Music as content, Customer Engagment, Music as a Service, streaming services

Customer Spotlight: How MoveWith is Reshaping Personal Fitness

Posted by Eric Stensvaag on Apr 9, 2018 2:15:05 PM

In 2015, Holly Shelton left her career at Apple to start MoveWith, a digital fitness company that puts instructors front and center. A former ski racer, Shelton understands the motivational power of a great coach, and wanted to make it easier and cheaper for people to connect with the best fitness instructors working today. “For the MoveWith app to succeed, we knew it was essential to capture all the unique elements of our instructors’ classes, from verbal instructions to specific timing to custom music mixes,” says Shelton.

Feed.fm partnered with MoveWith to build out their music integration, handling all the licensing to ensure that Movers get the popular music they love and artists get paid. Our curation team worked closely with MoveWith and their instructors to create playlists that motivate across a wide variety of movement types—from treadmill to yoga.

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Topics: Feed.fm Blog, Music as a Service, Fitness, Customer Engagment, legal music, Music streaming, Apps

5 Licensing Questions on Playing Music for Your Business

Posted by Eric Stensvaag on Mar 22, 2018 1:56:42 PM
 We get questions every day about how music licensing works and, to be honest, the waters are muddy. For anyone trying to research the nuances of licensing, the topic can be time consuming and quite confusing. Here are the most commonly asked questions we hear about playing music for business purposes.
 
1. What are the options for digital / streaming background music for workouts, online retail, or other uses? Put simply, there are 3 basic options for your business to consider: you can use royalty-free music, work directly with the record labels and publishers, or let a B2B company like Feed.fm do the work for you.
  • Royalty-free music is cost-effective but unfortunately provides your business with generic, anonymous tracks that none of your customers will recognize. It’s the equivalent of (most) on-hold music, and is unlikely to generate positive results for your business.
  • Working with the labels and publishers comes with significant hurdles and costs, requiring sync licenses that range from $5,000 to $500,000 per song. While some content can be licensed globally, generally each country requires separate negotiations.
  • Your business can hire a company that has experience powering music for users, to guarantee that everything is legal and above board.

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Topics: Music as content, Customer Engagment, Music for Retail, legal music, retail music, Music as a Service, Music streaming

Crazy in Love: Fitness & Portable Music

Posted by Eric Stensvaag on Jan 22, 2018 1:31:37 PM

Happy 2018! Many of us have spent the first weeks of January focusing on our New Year’s resolutions. Fitness topped my list so I’m committed to exercising more regularly, which means keeping my bicycle oiled and pumped up, my portable Boombotix speaker charged, and my iPhone synced with a favorite cardio playlist.

I’m hardly alone in thinking about my exercise activity and the music that will keep me motivated. Fitness and music have a long and intertwined history, dating back to at least the ancient Olympic Games (8th Century BC). Fast-forward to the present, and lots of studies have demonstrated the positive correlation between exercise and music.

What’s notable for 2018 is that we’re in the midst of a health and wellness revolution. The wearables market is exploding, and many are taking advantage of the diverse fitness programs available through smartwatches and other portable devices.

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Topics: Feed.fm Blog, Music as a Service, Customer Engagment, Fitness