Blog

Customer Spotlight: How MoveWith is Reshaping Personal Fitness

Posted by Eric Stensvaag on Apr 9, 2018 2:15:05 PM

In 2015, Holly Shelton left her career at Apple to start MoveWith, a digital fitness company that puts instructors front and center. A former ski racer, Shelton understands the motivational power of a great coach, and wanted to make it easier and cheaper for people to connect with the best fitness instructors working today. “For the MoveWith app to succeed, we knew it was essential to capture all the unique elements of our instructors’ classes, from verbal instructions to specific timing to custom music mixes,” says Shelton.

Feed.fm partnered with MoveWith to build out their music integration, handling all the licensing to ensure that Movers get the popular music they love and artists get paid. Our curation team worked closely with MoveWith and their instructors to create playlists that motivate across a wide variety of movement types—from treadmill to yoga.

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Topics: Apps, Feed.fm Blog, Music streaming, Music as a Service, legal music, Customer Engagment, Fitness

5 Licensing Questions on Playing Music for Your Business

Posted by Eric Stensvaag on Mar 22, 2018 1:56:42 PM
 We get questions every day about how music licensing works and, to be honest, the waters are muddy. For anyone trying to research the nuances of licensing, the topic can be time consuming and quite confusing. Here are the most commonly asked questions we hear about playing music for business purposes.
 
1. What are the options for digital / streaming background music for workouts, online retail, or other uses? Put simply, there are 3 basic options for your business to consider: you can use royalty-free music, work directly with the record labels and publishers, or let a B2B company like Feed.fm do the work for you.
  • Royalty-free music is cost-effective but unfortunately provides your business with generic, anonymous tracks that none of your customers will recognize. It’s the equivalent of (most) on-hold music, and is unlikely to generate positive results for your business.
  • Working with the labels and publishers comes with significant hurdles and costs, requiring sync licenses that range from $5,000 to $500,000 per song. While some content can be licensed globally, generally each country requires separate negotiations.
  • Your business can hire a company that has experience powering music for users, to guarantee that everything is legal and above board.

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Topics: Music streaming, Music as a Service, legal music, retail music, Music for Retail, Customer Engagment, Music as content

Crazy in Love: Fitness & Portable Music

Posted by Eric Stensvaag on Jan 22, 2018 1:31:37 PM

Happy 2018! Many of us have spent the first weeks of January focusing on our New Year’s resolutions. Fitness topped my list so I’m committed to exercising more regularly, which means keeping my bicycle oiled and pumped up, my portable Boombotix speaker charged, and my iPhone synced with a favorite cardio playlist.

I’m hardly alone in thinking about my exercise activity and the music that will keep me motivated. Fitness and music have a long and intertwined history, dating back to at least the ancient Olympic Games (8th Century BC). Fast-forward to the present, and lots of studies have demonstrated the positive correlation between exercise and music.

What’s notable for 2018 is that we’re in the midst of a health and wellness revolution. The wearables market is exploding, and many are taking advantage of the diverse fitness programs available through smartwatches and other portable devices.

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Topics: Feed.fm Blog, Music as a Service, Customer Engagment, Fitness