It’s no secret that fitness apps have become a popular tool for anyone looking to stay in shape. For $5-10 a month, consumers can get personalized coaching, goal setting and the flexibility to work out anywhere. Compare this to the average $60 a month that U.S. consumers spend on a gym membership, and it’s clear that a high quality fitness app can provide significant value.
In 2017, the Health & Fitness app category jumped into the global Top 10 based on revenues (both for iOS and Android platform), according to App Annie. This category is highly dynamic, particularly as the global demand for wearables continues to explode. CCS Insight forecasts that 411 million smart wearables worth $34 billion will be sold in 2020. As entrepreneurs continue innovating in the Health & Fitness category, it makes sense to step back and evaluate the features that can make an app stand out in an increasingly crowded field.