- Royalty-free music is cost-effective but unfortunately provides your business with generic, anonymous tracks that none of your customers will recognize. It’s the equivalent of (most) on-hold music, and is unlikely to generate positive results for your business.
- Working with the labels and publishers comes with significant hurdles and costs, requiring sync licenses that range from $5,000 to $500,000 per song. While some content can be licensed globally, generally each country requires separate negotiations.
- Your business can hire a company that has experience powering music for users, to guarantee that everything is legal and above board.
Happy 2018! Many of us have spent the first weeks of January focusing on our New Year’s resolutions. Fitness topped my list so I’m committed to exercising more regularly, which means keeping my bicycle oiled and pumped up, my portable Boombotix speaker charged, and my iPhone synced with a favorite cardio playlist.
I’m hardly alone in thinking about my exercise activity and the music that will keep me motivated. Fitness and music have a long and intertwined history, dating back to at least the ancient Olympic Games (8th Century BC). Fast-forward to the present, and lots of studies have demonstrated the positive correlation between exercise and music.
What’s notable for 2018 is that we’re in the midst of a health and wellness revolution. The wearables market is exploding, and many are taking advantage of the diverse fitness programs available through smartwatches and other portable devices.
Recently, the latest rage in the music world is that Spotify has confidentially filed “IPO” documents with the Securities and Exchange Commission. However, unlike a typical IPO where an investment bank underwrites and allocates shares to institutional investors, Spotify will allow existing investors to sell shares directly on the public markets. Direct listings, which are highly unusual, have often been done by small-cap companies. This is the first time that a company with a multibillion dollar valuation, in Spotify’s case $20 billion, will offer shares in this manner. The direct listing will provide liquidity for existing shareholders and will allow new investors to participate in a pure-play, on-demand music streaming service. While at first glance, this may appear to be a bizarre strategy, as we discussed in a recent Bloomberg interview, this is an incredibly exciting moment for the music industry.
Most people know intuitively that music can be a useful motivator. Perhaps you play music in the morning to help you wake up, listen to music during your workouts, or enlist the radio when driving to help stay focused and alert. Still, you may be surprised to learn that music has tested positively as performance-enhancing when paired with everyday activities.
Topics: Music as a Service
It’s no secret that fitness apps have become a popular tool for anyone looking to stay in shape. For $5-10 a month, consumers can get personalized coaching, goal setting and the flexibility to work out anywhere. Compare this to the average $60 a month that U.S. consumers spend on a gym membership, and it’s clear that a high quality fitness app can provide significant value.
In 2017, the Health & Fitness app category jumped into the global Top 10 based on revenues (both for iOS and Android platform), according to App Annie. This category is highly dynamic, particularly as the global demand for wearables continues to explode. CCS Insight forecasts that 411 million smart wearables worth $34 billion will be sold in 2020. As entrepreneurs continue innovating in the Health & Fitness category, it makes sense to step back and evaluate the features that can make an app stand out in an increasingly crowded field.
With Thanksgiving around the corner, most of us are focused on tying up loose ends at work, travel plans, and meal planning. We can’t help with any of that, but we can help set the right mood for your Thanksgiving dinner. Feed.fm has pulled from different eras and musical styles to create an ideal 3-hour mixtape to enjoy with your turkey or tofurky!
For our 2017 edition, we also wanted to honor some of the amazing musicians who've passed away this year. Chuck Berry, Fats Domino, Gregg Allman, Tom Petty, Walter Becker (of Steely Dan), Phife Dawg (of A Tribe Called Quest), and Chris Cornell: we are thankful for the musical gifts you shared with the world...
Listen below or here
With leaves starting to turn, weather cooling, and days getting shorter, change is in the air. Perhaps you're starting a new school year, focusing on new work responsibilities, or trying to shake up your life in some other way. If you're anything like us, sometimes it's tough channeling the energy and inspiration needed to bring about change.
Being music lovers, we started thinking about artists that have approached change with a spirit of openness and adventure...and some of the great songs this has brought about. As a few examples: Run-DMC's groundbreaking fusion of hip-hop and rock in classics like "King of Rock;" John Coltrane's radical reworking of "My Favorite Things" from The Sound of Music; and the (perfectly named) heavy metal that Black Sabbath forged out of psychelia and hard rock in songs like "Paranoid."
Retail and music go hand in hand. Try to imagine walking through a shopping mall without hearing music wafting out of all the stores. Or turning on your TV to find that the ads don’t have a music soundtrack. The love affair between corporate brands and music isn’t a one-way street either…As one of many examples, Chuck Berry name-checked Cadillac in one of the very first rock ‘n’ roll songs, “Maybellene.”
The positive correlation between music and shopping isn’t surprising given the emotional, visceral impact music has on people. While sports, movies, and television also inspire powerful emotions, music has the unique ability to be part of the overall experience without dominating. These qualities make music ideally suited to businesses for winning and keeping their customers.
Valentine’s Day is one of those occasions that got us wondering, “What makes for a great love song?”
As it's true that opposites often attract in matters of the heart, we were inspired to create a 2-hour playlist with love songs of contrasting styles. Some of these songs are modern classics, but many are quirky hidden gems from our favorite recording artists.
Consider this our custom-made Valentine’s Day mixtape to you, with love…We hope you enjoy!
Featuring Fiona Apple, Mos Def, the White Stripes, the Talking Heads, the Shins, Caribou, the Yeah Yeah Yeahs, and more
Listen below or here
As with many of you, we started the New Year resolving to take better care of our health. Being music lovers, our thoughts quickly turned to songs and what would make the perfect soundtrack to support this resolution. Something up-tempo and soothing in equal parts to help get through the short winter days.
Without further ado, sharing our winter wellness mix with you. While we can’t promise that you’d hear all of these songs in your favorite yoga studio or spa, we hope this 1 1/2-hour mixtape may be a helpful companion as you pursue your own goals this winter.
Featuring Little Dragon, Solange, Paul Simon, Grimes, Four Tet, J Dilla, Stereolab, and more
Listen below or here