Blog

Going Beyond the Initial Hook: Creative Customer Retention Strategies

Posted by Eric Stensvaag on Dec 13, 2016 8:15:31 PM

It’s the most wonderful time of the year…for the bottom line. As retailers prepare for the final push of Q4, all of the usual sales drivers are carefully in place. Witness the festive store decorations and holiday music in malls across America, discounting galore, and omnichannel tactics to ensure customers have a consistent experience whether in store or online. But that’s not all: most bricks-and-clicks retailers are building engagement digitally through relevant offers, and increasingly pushing in-app messaging and exclusive offers and products. You may be one of them…

These days it’s not enough to just sell sell sell. Meeting your customers’ life-on-demand preferences is needed to stay relevant beyond the holidays. If you want to stand out from the competition and earn your customers’ long-term loyalty, consider the following unexpected ways to strengthen customer relationships:

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Topics: Apps, Feed.fm Blog, Music streaming, Retail, Music as a Service

Thanksgiving Dinner Party Mixtape

Posted by Eric Stensvaag on Nov 21, 2016 5:01:27 PM

With Thanksgiving around the corner, most of us are focused on tying up loose ends at work, travel plans, and meal planning. We can’t help with any of that, unfortunately, but we can help set the right warm, cozy mood for your Thanksgiving dinner. Feed.fm has pulled from different eras and musical styles to create an ideal 3-hour mixtape to enjoy with your turkey or tofurky!

Featuring Miles Davis, Neil Young, Fleet Foxes, Louis Armstrong, Stevie Wonder, Elvis Presley, and more

Listen below or here

 

Click here to see our sample offer!


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Topics: Feed.fm Blog, Music as a Service

How to Think in Stereo about Content Marketing

Posted by Eric Stensvaag on Nov 8, 2016 7:14:31 PM

In an age when content is king, individuals rely on a wide range of organizations—both media and non-media companies—to curate and help them navigate a high volume of information. Everyone seems to be getting into the content business, as it’s proven to create authentic engagement in a landscape where traditional ads get ignored.

While most organizations use content marketing these days, it’s notable that the majority of these do not think highly of their current programs. According to a recent Content Marketing Institute report, just 32% of B2B and 37% of B2C said their content marketing was either sophisticated or mature, so there is clearly much room for improvement. This can take many forms, from better measurement to a wider array of tactics.

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Topics: Apps, Feed.fm Blog, Music Business, Music streaming, Retail, Music as a Service

A Back to School Soundtrack Curated by The Breakfast Club

Posted by Eric Stensvaag on Aug 2, 2016 8:53:13 PM

It feels like just yesterday that school was out for summer. As the calendar flips from July to August, this time of year can create a nostalgic and reflective mood about what it’s like to go back to school.

At Feed.fm, thinking about back to school led us to the quintessential high school flick The Breakfast Club. The movie is hard to forget because it so perfectly captures something universal about the different cliques that American teenagers can find themselves circling.

In The Breakfast Club, we meet Brian (The Brain), Allison (The Basket Case), Andrew (The Athlete), Claire (The Princess), and John (The Criminal). As music lovers, we asked ourselves what music each of these archetypal characters was listening to as they went back to school in 1983, several months before that fateful day they met at the library. Then we fast-forwarded 30+ years and imagined their life’s soundtrack today.

Your guess is as good as ours in terms of what happened to each of them following detention and what became of their lives. However, we feel reasonably confident the following music would be found on their playlists…both then and now.

 

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Topics: Feed.fm Blog, Feed.fm Video Content, Music as a Service

101 Hip-Hop Classics Everyone Should Hear (Part 2)

Posted by Eric Stensvaag on Jul 12, 2016 4:07:42 PM

Part 2 of our *very* thorough list of classics everyone should hear! As a reminder,  we were inspired to create a list of 101 hip-hop classics everyone should listen to in their lives.  Part 2 covers the early 90's through 2015.

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Topics: Music as a Service

101 Hip-Hop Classics Everyone Should Hear (Part 1)

Posted by Eric Stensvaag on Jun 30, 2016 6:49:25 PM

“I said a hip hop,
The hippie, the hippie,
To the hip, hip hop, and you don’t stop…”

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Topics: Music as a Service

Hot Summer, Cool Vibes Mixtape

Posted by Eric Stensvaag on Jun 15, 2016 5:03:38 PM

The days are long, it’s getting hot, school’s out, and hopefully your life is slowing down…at least a little bit.

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Topics: Music as a Service

Prince’s Prints: 20 Great Songs that Wouldn’t Exist Without His Influence

Posted by Eric Stensvaag on Apr 27, 2016 6:13:31 PM

We’ve all read and heard a lot about Prince’s musical legacy over the past week. And deservedly. From the time of his debut album in 1978 until his untimely death, he was a pathbreaker who lived up to the somewhat grandiose (albeit temporary) nickname “the Artist.”

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Topics: Feed.fm Blog, Feed.fm Video Content, Music as a Service

Feed.fm Powers the Pulse of #DubNation

Posted by Lauren Pufpaf on Apr 21, 2016 3:19:31 PM

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Topics: Music as a Service

Merchbar Radio powered by Feed.fm

Posted by Lauren Pufpaf on Mar 3, 2016 6:37:54 PM

We're excited to announce our latest streaming music integration!

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Topics: Music as a Service