How do you decide what music to listen to? Since streaming is now America’s dominant form of music consumption, we’re guessing Spotify or Apple Music are helping make this choice.
Both these companies and their competitors rely on algorithms to manage an increasingly large variety of music playlists. So…a robot is picking your music? Well, yes and no. Even a tech titan like Apple recognizes that machine learning has its limitations: most streaming companies employ music experts who fine-tune playlists combining computer data with essential context and personal taste.
There’s been lots of buzz about smart speakers, voice activation, and AI assistants over the past couple years. It’s a great time to tune in if you haven’t been paying close attention. 20% of U.S. Wi-Fi households currently own smart speakers, and manufacturers are pushing for introduction in the workplace.
As voice activated experiences continue to proliferate, individual users and a vast array of businesses stand to benefit. Amazon and Google are currently investing heavily in smart speaker production and defining the user experience.
With even the terminology still in flux, the following 7 articles should get you up to speed quickly on smart speakers and voice activation.
- Royalty-free music is cost-effective but unfortunately provides your business with generic, anonymous tracks that none of your customers will recognize. It’s the equivalent of (most) on-hold music, and is unlikely to generate positive results for your business.
- Working with the labels and publishers comes with significant hurdles and costs, requiring sync licenses that range from $5,000 to $500,000 per song. While some content can be licensed globally, generally each country requires separate negotiations.
- Your business can hire a company that has experience powering music for users, to guarantee that everything is legal and above board.