- Royalty-free music is cost-effective but unfortunately provides your business with generic, anonymous tracks that none of your customers will recognize. It’s the equivalent of (most) on-hold music, and is unlikely to generate positive results for your business.
- Working with the labels and publishers comes with significant hurdles and costs, requiring sync licenses that range from $5,000 to $500,000 per song. While some content can be licensed globally, generally each country requires separate negotiations.
- Your business can hire a company that has experience powering music for users, to guarantee that everything is legal and above board.
Recently, the latest rage in the music world is that Spotify has confidentially filed “IPO” documents with the Securities and Exchange Commission. However, unlike a typical IPO where an investment bank underwrites and allocates shares to institutional investors, Spotify will allow existing investors to sell shares directly on the public markets. Direct listings, which are highly unusual, have often been done by small-cap companies. This is the first time that a company with a multibillion dollar valuation, in Spotify’s case $20 billion, will offer shares in this manner. The direct listing will provide liquidity for existing shareholders and will allow new investors to participate in a pure-play, on-demand music streaming service. While at first glance, this may appear to be a bizarre strategy, as we discussed in a recent Bloomberg interview, this is an incredibly exciting moment for the music industry.
The widespread concept of music curation is extremely new, an unexpected outcome of the internet’s collision with music industry and media. With the introduction of Napster’s MP3 file sharing platform in 1999, an incredible, ever-growing amount of free music became available to the public. In response, music gatekeepers such as radio and television programmers, record stores, and the music press were forced to consolidate and rethink their revenue models. The result of these tectonic changes is that today's listeners have more music options and fewer traditional go-betweens than ever before.
Necessity is the Mother of Invention
Music curation emerged as a way to fill this gap and help people decide what music should I listen to now? Answering this question can be surprisingly complex. While YouTube now accounts for 1 in 4 music listening hours, the majority of us select some type of playlist—possibly powered by YouTube itself—or digital radio station to deliver a sustained listening experience.
I remember first learning about the Coachella Music Festival in the early-2000s, probably through a full-page ad in my coveted Spin magazine. Then there was the self-titled documentary film, which brought viewers impossibly close to Bjork, Radiohead, the Flaming Lips, and other music heroes performing in a gorgeous setting. When I decided to relocate to San Francisco, Coachella was definitely part of the draw and my first festival delivered on all expectations.
From the start 18 years ago, Coachella succeeded by taking the best elements of other music festivals—principally Lollapalooza and the U.K.’s Glastonbury Festival—and delivering a consistently awesome experience. The isolated desert location was selected so that people would surrender fully versus going back and forth from their homes.
Valentine’s Day is one of those occasions that got us wondering, “What makes for a great love song?”
As it's true that opposites often attract in matters of the heart, we were inspired to create a 2-hour playlist with love songs of contrasting styles. Some of these songs are modern classics, but many are quirky hidden gems from our favorite recording artists.
Consider this our custom-made Valentine’s Day mixtape to you, with love…We hope you enjoy!
Featuring Fiona Apple, Mos Def, the White Stripes, the Talking Heads, the Shins, Caribou, the Yeah Yeah Yeahs, and more
Listen below or here
As with many of you, we started the New Year resolving to take better care of our health. Being music lovers, our thoughts quickly turned to songs and what would make the perfect soundtrack to support this resolution. Something up-tempo and soothing in equal parts to help get through the short winter days.
Without further ado, sharing our winter wellness mix with you. While we can’t promise that you’d hear all of these songs in your favorite yoga studio or spa, we hope this 1 1/2-hour mixtape may be a helpful companion as you pursue your own goals this winter.
Featuring Little Dragon, Solange, Paul Simon, Grimes, Four Tet, J Dilla, Stereolab, and more
Listen below or here
It’s the most wonderful time of the year…for the bottom line. As retailers prepare for the final push of Q4, all of the usual sales drivers are carefully in place. Witness the festive store decorations and holiday music in malls across America, discounting galore, and omnichannel tactics to ensure customers have a consistent experience whether in store or online. But that’s not all: most bricks-and-clicks retailers are building engagement digitally through relevant offers, and increasingly pushing in-app messaging and exclusive offers and products. You may be one of them…
These days it’s not enough to just sell sell sell. Meeting your customers’ life-on-demand preferences is needed to stay relevant beyond the holidays. If you want to stand out from the competition and earn your customers’ long-term loyalty, consider the following unexpected ways to strengthen customer relationships:
In an age when content is king, individuals rely on a wide range of organizations—both media and non-media companies—to curate and help them navigate a high volume of information. Everyone seems to be getting into the content business, as it’s proven to create authentic engagement in a landscape where traditional ads get ignored.
While most organizations use content marketing these days, it’s notable that the majority of these do not think highly of their current programs. According to a recent Content Marketing Institute report, just 32% of B2B and 37% of B2C said their content marketing was either sophisticated or mature, so there is clearly much room for improvement. This can take many forms, from better measurement to a wider array of tactics.
When you think about the experience of attending a live NBA game, what comes to mind? The passionate crowd (hopefully), the energy of the players, the smells of concessions, and the music. The integration of music with the game experience has changed over time, just as the sport and the league have evolved. From memorable broadcast themes to Shaq’s rap recording career, music and the NBA are intertwined in myriad ways.
With rain and snow prevailing in most areas around the country, thoughts turn to a getaway.
Even if you don't have a plane ticket, the latest mix for Tommy Bahama will take you there... Click below to play!
Topics: Music streaming