How to Think in Stereo about Content Marketing

Posted by Eric Stensvaag on Nov 8, 2016 7:14:31 PM

In an age when content is king, individuals rely on a wide range of organizations—both media and non-media companies—to curate and help them navigate a high volume of information. Everyone seems to be getting into the content business, as it’s proven to create authentic engagement in a landscape where traditional ads get ignored.

While most organizations use content marketing these days, it’s notable that the majority of these do not think highly of their current programs. According to a recent Content Marketing Institute report, just 32% of B2B and 37% of B2C said their content marketing was either sophisticated or mature, so there is clearly much room for improvement. This can take many forms, from better measurement to a wider array of tactics.

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Topics: Apps, Blog, Music Business, Music streaming, Retail, Music as a Service

The Evolving Role of Music in the NBA Experience

Posted by Lauren Pufpaf on Jun 17, 2016 6:00:40 PM

When you think about the experience of attending a live NBA game, what comes to mind? The passionate crowd (hopefully), the energy of the players, the smells of concessions, and the music. The integration of music with the game experience has changed over time, just as the sport and the league have evolved. From memorable broadcast themes to Shaq’s rap recording career, music and the NBA are intertwined in myriad ways.

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Topics: Blog, Music streaming

Is it Island Time yet? Latest Tommy Bahama Mix

Posted by Lauren Pufpaf on Feb 10, 2016 5:47:23 PM

With rain and snow prevailing in most areas around the country, thoughts turn to a getaway.
Even if you don't have a plane ticket, the latest mix for Tommy Bahama will take you there... Click below to play!

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Topics: Music streaming

Which mobile music streaming app is #1?

Posted by Lauren Pufpaf on Dec 2, 2015 7:54:44 PM

Pandora still leads music streaming in the US, but Spotify took over the top global spot.

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Topics: Music streaming