It’s the most wonderful time of the year…to be a music lover. Sure, we may find our ears shutting down from the barrage of holiday music, and we can quibble about which version of “White Christmas” is the best (it’s still Bing Crosby’s). But in terms of gift giving and receiving? December brings a chance to catch up on all the latest music swag. Our 12 Great Music Gifts list represents a cross section of price points, eras, and genres.
Retail and music go hand in hand. Try to imagine walking through a shopping mall without hearing music wafting out of all the stores. Or turning on your TV to find that the ads don’t have a music soundtrack. The love affair between corporate brands and music isn’t a one-way street either…As one of many examples, Chuck Berry name-checked Cadillac in one of the very first rock ‘n’ roll songs, “Maybellene.”
The positive correlation between music and shopping isn’t surprising given the emotional, visceral impact music has on people. While sports, movies, and television also inspire powerful emotions, music has the unique ability to be part of the overall experience without dominating. These qualities make music ideally suited to businesses for winning and keeping their customers.
It’s the most wonderful time of the year…for the bottom line. As retailers prepare for the final push of Q4, all of the usual sales drivers are carefully in place. Witness the festive store decorations and holiday music in malls across America, discounting galore, and omnichannel tactics to ensure customers have a consistent experience whether in store or online. But that’s not all: most bricks-and-clicks retailers are building engagement digitally through relevant offers, and increasingly pushing in-app messaging and exclusive offers and products. You may be one of them…
These days it’s not enough to just sell sell sell. Meeting your customers’ life-on-demand preferences is needed to stay relevant beyond the holidays. If you want to stand out from the competition and earn your customers’ long-term loyalty, consider the following unexpected ways to strengthen customer relationships:
In an age when content is king, individuals rely on a wide range of organizations—both media and non-media companies—to curate and help them navigate a high volume of information. Everyone seems to be getting into the content business, as it’s proven to create authentic engagement in a landscape where traditional ads get ignored.
While most organizations use content marketing these days, it’s notable that the majority of these do not think highly of their current programs. According to a recent Content Marketing Institute report, just 32% of B2B and 37% of B2C said their content marketing was either sophisticated or mature, so there is clearly much room for improvement. This can take many forms, from better measurement to a wider array of tactics.
Retailers who have lived and died by this mantra for decades are still clinging to it, but for a different reason.