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Live Webinar - Feel The Burn Not The Churn: Using Music To Drive Retention in Digital Fitness

Posted by Lauren Pufpaf on Jul 9, 2021 6:43:15 PM

Join us to learn how using music drives retention in your digital fitness apps. Co-hosted by Feed Media Group, COO, Lauren Pufpaf, and Mohammed Iqbal, founder and CEO, SweatWorks. In our webinar we will cover the following topics:

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Topics: Digital Fitness, Customer Engagement

The Dawn of a New Era: Embracing the Hybrid Model

Posted by Lauren Pufpaf on Jun 15, 2021 5:00:00 AM

The Dawn of a New Era: Embracing the Hybrid Model

As summer arrives and restrictions continue to loosen, fitness studios and gyms are seeing familiar faces return, tickets to live shows are selling out, and many people who were previously required to work from home (WFH) are resuming their old commutes - at least in part. 

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Topics: Digital Fitness, Company Culture

Keep Your 2021 Fitness Resolutions - Music Can Help!

Posted by Eric "Stens" Stensvaag on Mar 19, 2021 4:24:05 PM

We know how it is: you WANTED to keep your 2021 fitness goals...but this year feels an AWFUL LOT like 2020 so far...and you’re having trouble motivating for that run, bike ride, yoga class, etc. (Yes, we ARE still talking about our New Year’s Resolutions, even in March.)

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Topics: Power of Music, Digital Fitness, Wellness Music

How Do I Get a License to Stream Music?

Posted by Lauren Pufpaf & Eric "Stens" Stensvaag on Feb 12, 2021 12:40:07 PM

Many consumer-facing businessesfitness companies, retailers, conferences, etc.have migrated online or doubled-down on digital over the past year. Regardless of how the pandemic ends or when the “new normal” arrives, it’s certain that fierce competition for attention in the digital landscape will remain. One of the proven differentiators that can significantly increase customer “stickiness” is music, and the demand for legal music integration has never been greater.

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Topics: Music Licensing, Digital Fitness, Music Integration

How Can I Live Stream Fitness Classes with Music?

Posted by Eric "Stens" Stensvaag on Nov 17, 2020 2:51:08 PM

Fitness has permanently changed. Since COVID-19’s arrival there’s been an explosion of online content, with brick-and-mortar gyms pivoting swiftly into digital programs their members can access at home, and digital fitness brands driving record growth. As coronavirus spikes across the country, the fitness industry continues transforming...even as gyms and studios consider safety precautions that will eventually allow users to return in greater numbers.

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Topics: Music Licensing, Digital Fitness, Music for Businesses, Music Integration

Venture Capital Tips for Fitness Startups

Posted by Eric "Stens" Stensvaag on Aug 25, 2020 6:51:20 PM

One of the essential qualifications for any successful entrepreneur? Perspective, preferably lots of it. Before pivoting into the music sector and co-founding music-as-a-service company Feed.fm, Jeff Yasuda spent the first decade of his career as an investment banker and VC. His experience on both sides of the fundraising table has made the challenging job of securing and structuring financing a little easier for our company.

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Topics: Startups, Digital Fitness, Music for Businesses, Music Integration

Building Fitness Businesses in Times of Uncertainty

Posted by Lauren Pufpaf on Aug 14, 2020 8:00:00 AM

Whether you’re a personal trainer, studio franchisee, content creator, or gym owner (or anything in between), this year has been turbulent to say the least. At Feed.fm, we’ve been rapidly iterating on products to serve more segments of the market and helping businesses with digital strategy every day. We work with partners on all sides of the industry that are 100% focused on driving successful digital businesses. And, we’re excited to learn from our latest collaborator - KK Hart, Certified Business Coach and Consultant. 

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Topics: Music Licensing, Startups, Digital Fitness, Music Integration

"If I can't build my playlist, I think I'll die"

Posted by Rob Kenkel on Aug 7, 2020 5:45:53 PM

The process and tools used to create workout soundtracks have evolved over the years right alongside the way we consume music in general. Early VHS tapes had background music recorded in studio, workout compilation CDs blasted from speakers in aerobics room, and most recently, streaming from personal Spotify/Apple Music accounts has taken over.

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Topics: Music Licensing, Digital Fitness, Music Integration

How 3 Months of Lockdown Changed Our Approach to Working Out

Posted by Lauren Pufpaf on Jun 16, 2020 4:32:14 PM

Throughout the COVID-19 pandemic, we’ve seen a number of changes in peoples’ fitness regimens, including some unexpected ones. In order to get first hand accounts of how people are pivoting, we conducted our own survey on a group of 400 men and women in the US, ages 18-54, that have exercised at home or outside in the last 30 days. Despite the media telling you otherwise, it seems as though, from the results of our survey, people have actually improved their fitness throughout this stressful time.

“Quarantine 15”

We’ve heard a lot about people building unhealthy habits during quarantine, but this may not be the case.

-70% of survey respondents said that they are working out more now than ever before.

People are actually using this time to form healthier habits and participate in forms of outdoor exercise. People across all walks of life are walking more, particularly since it was the only safe outlet for outdoor time for many weeks. At Feed.fm, we saw massive usage spikes for all of our at-home fitness app customers throughout April and May. Not only were people working out more frequently, but also working out for longer periods of time.

Gym Versus Home

Obviously, people haven’t had access to gyms and fitness classes as they used to, thus have had to get creative. But people still seem to be enjoying their workouts at home–– maybe even more than they expected. There is the convenience factor to consider, and the time savings realized by walking to the other room vs. driving across town. But, one thing many didn’t consider at the outset - it’s likely you have other people in the room while you’re getting your heart rate up. 43% of exercisers said they are typically in the living room, which is the highest traffic room in the house for many.

-71% of people say that, whether they like it or not, there are others present in the room while they work out.

-18% of those people find it embarrassing to work out in the presence of others.

Contrast this experience with gym workouts, which usually includes others exercising anonymously in the same room. Almost 1/5th of respondents would like that anonymity, but that’s just not happening with kids, spouses or roommates on top of each other in the house!

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Topics: Digital Fitness, Music Integration

Don't Sleep on Wearables...a Primer for Digital Fitness

Posted by Lauren Pufpaf on May 14, 2020 1:17:42 PM

As discussed in our recent whitepaper, Content, Community and Technology: Digital ecosystems for fitness brands, we've found that there are five essential pillars of a unified digital fitness experience. This article follows the first in a series -- Time to Focus on Your App -- to spotlight the second pillar of digital fitness: Your wearables.

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Topics: Digital Fitness, Wellness Music, Customer Engagement

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