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"If I can't build my playlist, I think I'll die"

Posted by Rob Kenkel on Aug 7, 2020 5:45:53 PM

The process and tools used to create workout soundtracks have evolved over the years right alongside the way we consume music in general. Early VHS tapes had background music recorded in studio, workout compilation CDs blasted from speakers in aerobics room, and most recently, streaming from personal Spotify/Apple Music accounts has taken over.

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Topics: Music Licensing, Digital Fitness, Music Integration

How 3 Months of Lockdown Changed Our Approach to Working Out

Posted by Lauren Pufpaf on Jun 16, 2020 4:32:14 PM

Throughout the COVID-19 pandemic, we’ve seen a number of changes in peoples’ fitness regimens, including some unexpected ones. In order to get first hand accounts of how people are pivoting, we conducted our own survey on a group of 400 men and women in the US, ages 18-54, that have exercised at home or outside in the last 30 days. Despite the media telling you otherwise, it seems as though, from the results of our survey, people have actually improved their fitness throughout this stressful time.

“Quarantine 15”

We’ve heard a lot about people building unhealthy habits during quarantine, but this may not be the case.

-70% of survey respondents said that they are working out more now than ever before.

People are actually using this time to form healthier habits and participate in forms of outdoor exercise. People across all walks of life are walking more, particularly since it was the only safe outlet for outdoor time for many weeks. At Feed.fm, we saw massive usage spikes for all of our at-home fitness app customers throughout April and May. Not only were people working out more frequently, but also working out for longer periods of time.

Gym Versus Home

Obviously, people haven’t had access to gyms and fitness classes as they used to, thus have had to get creative. But people still seem to be enjoying their workouts at home–– maybe even more than they expected. There is the convenience factor to consider, and the time savings realized by walking to the other room vs. driving across town. But, one thing many didn’t consider at the outset - it’s likely you have other people in the room while you’re getting your heart rate up. 43% of exercisers said they are typically in the living room, which is the highest traffic room in the house for many.

-71% of people say that, whether they like it or not, there are others present in the room while they work out.

-18% of those people find it embarrassing to work out in the presence of others.

Contrast this experience with gym workouts, which usually includes others exercising anonymously in the same room. Almost 1/5th of respondents would like that anonymity, but that’s just not happening with kids, spouses or roommates on top of each other in the house!

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Topics: Digital Fitness, Music Integration

Don't Sleep on Wearables...a Primer for Digital Fitness

Posted by Lauren Pufpaf on May 14, 2020 1:17:42 PM

As discussed in our recent whitepaper, Content, Community and Technology: Digital ecosystems for fitness brands, we've found that there are five essential pillars of a unified digital fitness experience. This article follows the first in a series -- Time to Focus on Your App -- to spotlight the second pillar of digital fitness: Your wearables.

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Topics: Digital Fitness, Wellness Music, Customer Engagement

Fitness Will Never be the Same - Time to Focus on Your App

Posted by Lauren Pufpaf on Apr 14, 2020 6:16:58 PM

The last decade saw major transformations to the fitness industry, with an explosion of new digital fitness companies spurring the old guard to adopt digital engagement strategies. Yet even the most farsighted would likely concede that the future has arrived much quicker than expected. COVID-19 is already seen as a tipping point in the merging of fitness and digital. As discussed in our recent whitepaper, Content, Community and Technology: Digital ecosystems for fitness brands, fitness customers increasingly expect that all brands provide convenient, high-tech options for exercising remotely.

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Topics: Digital Fitness, Customer Engagement, Music Integration, App Development

Sweat Equity: Building Fitness Communities that Last

Posted by Lauren Pufpaf on Apr 10, 2020 1:58:40 PM

As discussed in our recent whitepaper, Content, Community and Technology: Digital ecosystems for fitness brands, the community aspect of digital fitness is key to building a sustainable fitness business. Factors including technological advances, more varied living arrangements, and decreasing participation in organized religion (especially for millennials), are driving people to create community in different ways than in the past.

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Topics: Digital Fitness, Customer Engagement, App Development

Fitness Streaming : Music + Video

Posted by Admin on Mar 26, 2020 11:15:58 AM

At Feed.fm, our mission has always been to help our customers engage with their members through music. We make it super simple to add music to your app, site, smart device, or connected equipment, and we provide legal solutions for playing music in studio. 

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Topics: Digital Fitness, Music Integration, Music API

Exercising During a Pandemic

Posted by Eric "Stens" Stensvaag on Mar 20, 2020 4:31:45 PM

As curator and writer for a Music as a Service company specializing in the fitness technology sector, I spend most of my working hours soundtracking a variety of exercise programs. Thanks to innovations in fit tech, people have more workout options than ever before, both in terms of exercise modalities and settings (encompassing gyms, home workout and outdoor activities).

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Topics: Digital Fitness, Wellness Music

Why Music Now? Top Reasons Your Fit Tech Company Cannot Afford to Wait

Posted by Eric "Stens" Stensvaag on Dec 11, 2019 6:24:40 PM

Feed.fm works with the world’s leading fitness companies to provide legal, curated music integration in their apps and digital settings. While each brand has unique considerations (development bandwidth, customer acquisition challenges, competitive pressures), we consistently hear from customers that "I wish we'd done this sooner."

From our vantage point of working across the fit tech sector, we can see there is a clear opportunity cost to waiting on music integration. So we tallied the Top Reasons for “Why Music Now?”

REASON #1 — Exerciser Impact

The world’s leading authority on fitness and music, Dr. Costas Karageorghis, has proven that music can improve running performance by 15%; it can be a sedative or a stimulant; a nerve calmer or focus inducer; a pre-workout entryway into flow state; a mood enhancer; and an agent that reduces perceived effort by up to 10%.

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Topics: Music Licensing, Digital Fitness, Customer Engagement

Performance Enhancing Music, Part 2

Posted by Eric "Stens" Stensvaag on Jan 1, 2018 3:51:00 PM

Most people know intuitively that music can be a useful motivator. Perhaps you play music in the morning to help you wake up, listen to music during your workouts, or enlist the radio when driving to help stay focused and alert. Still, you may be surprised to learn that music has tested positively as performance-enhancing when paired with everyday activities.

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Topics: Power of Music, Digital Fitness, Wellness Music

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