Feed.fm works with the world’s leading fitness companies to provide legal, curated music integration in their apps and digital settings. While each brand has unique considerations (development bandwidth, customer acquisition challenges, competitive pressures), we consistently hear from customers that "I wish we'd done this sooner."

From our vantage point of working across the fit tech sector, we can see there is a clear opportunity cost to waiting on music integration. So we tallied the Top Reasons for “Why Music Now?”

REASON #1 — Exerciser Impact

The world’s leading authority on fitness and music, Dr. Costas Karageorghis, has proven that music can improve running performance by 15%; it can be a sedative or a stimulant; a nerve calmer or focus inducer; a pre-workout entryway into flow state; a mood enhancer; and an agent that reduces perceived effort by up to 10%.

Topics: Apps, Music streaming, Music as a Service, legal music, Customer Engagment, Fitness, Music for wellness

According to the National Institutes of Health’s 2017 NHIS, the popularity of yoga is growing dramatically, with 14.3 percent of U.S. adults practicing yoga in 2017 compared to 9.5 percent in 2012. Some of this growth can surely be attributed to the stressful political climate. Another contributing factor is the increased accessibility of yoga: practitioners can choose from a great variety of online/in-app classes in addition to those offered at yoga and fitness studios.

 

With more people making yoga part of their daily lives, it’s no longer a given that classes will be practiced in silence. There are plenty of silent yoga options for those who would choose only John Cage’s “4’33” for their mix, but many students find that music enhances their practice. A Google search for “yoga music” yields countless results, and tons of recommendations are also available on Spotify or your streaming service of choice.

Topics: Music streaming, Music as a Service, legal music, Customer Engagment, Music as content, Fitness, Music for wellness

Feed.fm seamlessly integrates music into consumer experiences for a variety of fitness companies and brands. One of the most common questions we hear is, “What kind of licensing does my business need to legally use music?” In order to successfully answer this question, we need to get more specific about the different ways in which music is used to create fitness experiences.

 

1. Group Fitness Classes at a Physical Location

 

An example of this use case is a spin class at your local cycling studio. In order to legally play music in a physical location, the studio needs public performance licenses from four organizations: ASCAP, BMI, SESAC, and GMR. Additionally, the instructor should not be playing music directly from their personal music accounts.

Topics: Music streaming, Music as a Service, legal music, retail music, Customer Engagment, Music as content, Fitness

With more and more people migrating from the gym to digital fitness programs, there’s an impressive quantity, quality, and variety of fitness classes available on demand. As the fit tech boom continues, we’re frequently asked to provide input on both the legal side of music integration and the technical aspect of audio recording. The diagram below simplifies the decision process and summarizes the advice our Head of Curation (and Sound Engineer) typically shares.

Perhaps it’s intuitive that audio quality and music are as important as the image, lighting, and visual elements of your finished product. If not, here’s some advice from professional sports photographer and videographer David Bracetty, who makes a living based on how things look: “…I can’t recall a single comment on video quality, [but] I do recall commenting on sound and being able to hear, so get a good mic."

Topics: Music as a Service, legal music, Fitness, Music for wellness

In 2015, Holly Shelton left her career at Apple to start MoveWith, a digital fitness company that puts instructors front and center. A former ski racer, Shelton understands the motivational power of a great coach, and wanted to make it easier and cheaper for people to connect with the best fitness instructors working today. “For the MoveWith app to succeed, we knew it was essential to capture all the unique elements of our instructors’ classes, from verbal instructions to specific timing to custom music mixes,” says Shelton.

Feed.fm partnered with MoveWith to build out their music integration, handling all the licensing to ensure that Movers get the popular music they love and artists get paid. Our curation team worked closely with MoveWith and their instructors to create playlists that motivate across a wide variety of movement types—from treadmill to yoga.

Topics: Apps, Feed.fm Blog, Music streaming, Music as a Service, legal music, Customer Engagment, Fitness

We get questions every day about how music licensing works and, to be honest, the waters are muddy. For anyone trying to research the nuances of licensing, the topic can be time consuming and quite confusing. Here are the most commonly asked questions we hear about playing music for business purposes.

 

1. What are the options for digital / streaming background music for workouts, online retail, or other uses? Put simply, there are 3 basic options for your business to consider: you can use royalty-free music, work directly with the record labels and publishers, or let a B2B company like Feed.fm do the work for you.

• Royalty-free music is cost-effective but unfortunately provides your business with generic, anonymous tracks that none of your customers will recognize. It’s the equivalent of (most) on-hold music, and is unlikely to generate positive results for your business.
• Working with the labels and publishers comes with significant hurdles and costs, requiring sync licenses that range from $5,000 to $500,000 per song. While some content can be licensed globally, generally each country requires separate negotiations.
• Your business can hire a company that has experience powering music for users, to guarantee that everything is legal and above board.

Topics: Music streaming, Music as a Service, legal music, retail music, Music for Retail, Customer Engagment, Music as content