At Feed.fm, we’ve published a plethora of content on how music can affect fitness outcomes. Music makes runners feel less tired while enabling them to run faster and more intensely; music can nearly double the amount of time people spend at the gym; music can help people set world records in major Olympic events. 

Topics: Music as content, Music therapy

According to the National Institutes of Health’s 2017 NHIS, the popularity of yoga is growing dramatically, with 14.3 percent of U.S. adults practicing yoga in 2017 compared to 9.5 percent in 2012. Some of this growth can surely be attributed to the stressful political climate. Another contributing factor is the increased accessibility of yoga: practitioners can choose from a great variety of online/in-app classes in addition to those offered at yoga and fitness studios.

 

With more people making yoga part of their daily lives, it’s no longer a given that classes will be practiced in silence. There are plenty of silent yoga options for those who would choose only John Cage’s “4’33” for their mix, but many students find that music enhances their practice. A Google search for “yoga music” yields countless results, and tons of recommendations are also available on Spotify or your streaming service of choice.

Topics: Music streaming, Music as a Service, legal music, Customer Engagment, Music as content, Fitness, Music for wellness

Feed.fm seamlessly integrates music into consumer experiences for a variety of fitness companies and brands. One of the most common questions we hear is, “What kind of licensing does my business need to legally use music?” In order to successfully answer this question, we need to get more specific about the different ways in which music is used to create fitness experiences.

 

1. Group Fitness Classes at a Physical Location

 

An example of this use case is a spin class at your local cycling studio. In order to legally play music in a physical location, the studio needs public performance licenses from four organizations: ASCAP, BMI, SESAC, and GMR. Additionally, the instructor should not be playing music directly from their personal music accounts.

Topics: Music streaming, Music as a Service, legal music, retail music, Customer Engagment, Music as content, Fitness

How do you decide what music to listen to? Since streaming is now America’s dominant form of music consumption, we’re guessing Spotify or Apple Music are helping make this choice.

Both these companies and their competitors rely on algorithms to manage an increasingly large variety of music playlists. So…a robot is picking your music? Well, yes and no. Even a tech titan like Apple recognizes that machine learning has its limitations: most streaming companies employ music experts who fine-tune playlists combining computer data with essential context and personal taste.

Topics: Feed.fm Blog, Music Business, Music streaming, streaming services, Music as a Service, Customer Engagment, Music as content

There’s been lots of buzz about smart speakers, voice activation, and AI assistants over the past couple years. It’s a great time to tune in if you haven’t been paying close attention. 20% of U.S. Wi-Fi households currently own smart speakers, and manufacturers are pushing for introduction in the workplace.

As voice activated experiences continue to proliferate, individual users and a vast array of businesses stand to benefit. Amazon and Google are currently investing heavily in smart speaker production and defining the user experience.

With even the terminology still in flux, the following 7 articles should get you up to speed quickly on smart speakers and voice activation.

Topics: Feed.fm Blog, Music Business, Music streaming, streaming services, Music as a Service, Customer Engagment, Music as content

We get questions every day about how music licensing works and, to be honest, the waters are muddy. For anyone trying to research the nuances of licensing, the topic can be time consuming and quite confusing. Here are the most commonly asked questions we hear about playing music for business purposes.

 

1. What are the options for digital / streaming background music for workouts, online retail, or other uses? Put simply, there are 3 basic options for your business to consider: you can use royalty-free music, work directly with the record labels and publishers, or let a B2B company like Feed.fm do the work for you.

• Royalty-free music is cost-effective but unfortunately provides your business with generic, anonymous tracks that none of your customers will recognize. It’s the equivalent of (most) on-hold music, and is unlikely to generate positive results for your business.
• Working with the labels and publishers comes with significant hurdles and costs, requiring sync licenses that range from $5,000 to $500,000 per song. While some content can be licensed globally, generally each country requires separate negotiations.
• Your business can hire a company that has experience powering music for users, to guarantee that everything is legal and above board.

Topics: Music streaming, Music as a Service, legal music, retail music, Music for Retail, Customer Engagment, Music as content