Blog

Helping the Heart Find its Rhythm

Posted by Lauren Pufpaf on Oct 8, 2020 7:51:43 PM

Music can bring about intense, measurable physiological changes. At Feed.fm, we talk a lot about music’s ability to get you through the tough parts of a workout through psychological and physiological stimulation. Because we are often focused on music’s impact on exercise, we tend to gravitate to its profound impact on endurance (music increases by 15%!) and perceived exertion (music decreases by 12%!). But we know that music also has the power to decrease arousal and bring heart rate, blood pressure and even body temperature down. For this post, I’ll be exploring the ability of music to down-regulate key body measurements and how it can help heal.

Music has been used as a relaxation tool for centuries, but we’re only recently seeing the impact through studies in academic settings. For example, a 2012 Chicago Medical School study found that music has beneficial effects in reducing blood pressure and heart rate in a variety of clinical settings, including pre-op and ICU. One of the true advantages of music in these settings is that there are zero side effects, which means anyone can take advantage of the positive impact.

Read More

Topics: Music therapy, Music for wellness

How Music can help with Dementia

Posted by Eric Stensvaag on Sep 16, 2020 5:22:42 PM

“[Music] brings back the feeling of life when nothing else can.”  Neurologist & Musicophilia author Oliver Sacks

For many of us, COVID-19 has complicated the already-challenging process of caring for aging parents and other loved ones. Shelter in place and physical distancing recommendations have introduced new obstacles, even as the current reality has accelerated infirmity amongst the elderly. While we’re not qualified to address the vast scope of these issues, a recent conversation with fellow music professional Kevin King reminded us of the scientifically proven healing qualities of music. Four years ago, his mother was diagnosed with Lewy Body Dementia (the same type Robin Williams had) and music is “the one thing that has kept them connected.”

We know that Kevin’s experience is not unique. For those who are also grappling with how to support loved ones with dementia or related health challenges, we’re sharing resources for tapping into music’s therapeutic benefits. First, it’s helpful to understand some of the major health-related findings about music and the brain:

  • A 2008 University of Helsinki study demonstrated that music enhances alertness and directly stimulates damaged areas of the brain after a stroke. Verbal memory and focused attention recovered significantly better in patients that listened to music, and they also had a more positive mood.
  • According to a 40-year retrospective of related research, music can deliver long-term physiological results, rewiring our brains in a process known as neuroplasticity. Neuroscientists offer the following shorthand for this re-wiring phenomenon: “Neurons that fire together, wire together.”
  • Alzheimers.net described that by pairing music with everyday activities, Alzheimer’s patients can develop a rhythm which helps them recall the memory of that activity, improving cognitive ability over time.
Read More

Topics: Music therapy, Music for wellness

Top 5 Music Trends of 2020

Posted by George Kingsland on Jul 8, 2020 1:20:01 PM

Throughout the COVID-19 pandemic, we’ve seen huge changes in the way the average person consumes music. As we have sheltered in place, creative adaptation has been key for musicians and listeners alike. In this article, we’ll explore the Top 5 Music Trends of 2020 so far. Even with live music essentially cancelled, music has continued to play a central role in our socially distanced society while becoming a vital part of the fight for racial justice.

Virtual Concerts

With live performances on hold and concert venues closed, many artists have proven adept at new ways of sharing their music. With record numbers of YouTube videos posted from home studios and bedrooms, and suddenly-commonplace livestreamed performances on Twitch and Instagram Live, artists are reaching their fans in a variety of novel ways.

Read More

Topics: Feed.fm Blog, Music Business, Music streaming, year in review, Music for wellness

Bored with Billboard? Time for Classical: 30 Pieces Every Music Lover Should Hear

Posted by Eric Stensvaag on May 5, 2020 5:38:27 PM

Music industry leader Chartmetric recently published a data-driven analysis of COVID-19’s effects on listening habits. Their primary finding? Classical and ambient are “the big quarantine winners.”

As we all struggle to find healthy outlets for combatting stay-at-home stress, classical music is a winningly creative option. The physiological benefits of music listening are well documented, and in the words of respected neuroscientist Dr. Daniel Levitin, “[music] doesn't have the unwanted side effects that many pharmaceutical products do.” Pandemic considerations aside, we’ve chosen 30 classical pieces every music lover should hear...both classical fans and those needing an introduction.

Read More

Topics: Feed.fm Blog, Music for wellness

Exercising During a Pandemic

Posted by Eric Stensvaag on Mar 20, 2020 4:31:45 PM

As curator and writer for a Music as a Service company specializing in the fitness technology sector, I spend most of my working hours soundtracking a variety of exercise programs. Thanks to innovations in fit tech, people have more workout options than ever before, both in terms of exercise modalities and settings (encompassing gyms, home workout and outdoor activities).

In the days since President Trump’s Oval Office coronavirus speech, we’ve seen just how timely these transformations are for the fitness landscape. Even as people comply with new social distancing, lockdown, and/or “shelter in place” mandates, overall usage for our 50+ fitness brand partners has increased by more than 30%, both domestically and--to an even greater extent--internationally. This inspiring statistic shows that at least some of us, at least some of the time, are managing our stress more constructively than just binge watching or succumbing to the Quarantine 15.

Read More

Topics: Fitness, Music for wellness

Music As Therapy: From Apollo in Ancient Greece to Hospital Rooms Today

Posted by Lauren Pufpaf on Jan 7, 2020 6:35:07 PM

Anecdotal instances of music being “therapeutic” can be pointed to by most people. In one way or another, music has impacted our lives - almost everyone we know has had moments where the right song at the right time has improved a mood, helped repair a relationship, or even uncovered an insight that helped shape our personalities.

Beyond these meaningful but non-scientific personal anecdotes, there is an extensive history of real scientific literature on music’s effectiveness in improving the quality of life for a host of conditions and illnesses: autism, dementia, heart disease, Alzheimer’s, depression, and even amongst cancer-stricken or terminally ill patients.

The term for this is music therapy, and it isn’t a hidden idea: in the last 5 years alone, more than 20,000 scientific papers studying or reviewing music therapy as a mode of treatment have been published by academics at institutions such as Johns Hopkins, the National Institutes of Health, and Harvard University.

Read More

Topics: Music therapy, Music for wellness

Why Music Now? Top Reasons Your Fit Tech Company Cannot Afford to Wait

Posted by Eric Stensvaag on Dec 11, 2019 6:24:40 PM

Feed.fm works with the world’s leading fitness companies to provide legal, curated music integration in their apps and digital settings. While each brand has unique considerations (development bandwidth, customer acquisition challenges, competitive pressures), we consistently hear from customers that "I wish we'd done this sooner."

From our vantage point of working across the fit tech sector, we can see there is a clear opportunity cost to waiting on music integration. So we tallied the Top Reasons for “Why Music Now?”

REASON #1 — Exerciser Impact

The world’s leading authority on fitness and music, Dr. Costas Karageorghis, has proven that music can improve running performance by 15%; it can be a sedative or a stimulant; a nerve calmer or focus inducer; a pre-workout entryway into flow state; a mood enhancer; and an agent that reduces perceived effort by up to 10%.

Read More

Topics: Apps, Music streaming, Music as a Service, legal music, Customer Engagment, Fitness, Music for wellness

Make “No Excuses” for a Lousy Workout Soundtrack: 1000s of Exercisers Vote on Their Top Workout Songs

Posted by Eric Stensvaag on Aug 21, 2019 2:37:48 PM

The past five years have seen significant growth in the fitness tech sector, transforming how many people exercise. One thing that isn’t changing? The need for fresh, inspiring music, which has been shown to enhance athletic performance for professionals and amateurs alike. A detailed study by the Sports Medicine – Open journal found that people work out 28% longer per week when they have the right music.

As a B2B music company, Feed.fm is on the front lines of this fit tech groundswell, handling music licensing, curation, and integration for more than 40 different fitness customers. The specific exercise programs offered by our customers (Fitbit, 8fit, Tonal, Mirror, and others) differ greatly. That said, there are a few workout music stations that are always winners regardless of activity.

Read More

Topics: Feed.fm Blog, Music streaming, Customer Engagment, Fitness, Music for wellness

The Fitness App Ecosystem in 2019: Specializing in Specialization

Posted by Lauren Pufpaf on Jun 7, 2019 3:56:47 PM

Since the iPhone’s launch in 2007, the world of fitness apps has steadily grown, with nearly 320,000 health and fitness apps in the app stores in 2018.

While the quantity of apps has swelled steadily, we have also seen massive growth in variety. While the original apps were lower touch (think MyFitnessPal) and only required engagement for a minute or two at a time, the normalization of extended screen time for video and audio on mobile devices combined with sophisticated user research has given way to a significant diversification in the offerings available within the fitness app universe.

Consumers have also become comfortable with the idea of optimizing their health through data as opposed to a one-size-fits-all “hit the treadmill” ideology. The proliferation of bespoke training regimens, measurement of biomarkers and the neatly packaged convenience of tracking ALL of this information on a device you already own has up leveled the status of an app. Health apps are now more akin to a daily partner in the pursuit of health.

Read More

Topics: Fitness, Music for wellness

In-App Music Drives Engagement, Retention and ROI for Mobile Apps

Posted by Lauren Pufpaf on May 14, 2019 4:07:58 PM

App developers and marketers need to face the facts: it’s 2019, and users either love your app or they delete it.

In the digital fitness world, this really isn’t an exaggeration. 96% of fitness app users stick to just ONE fitness app. The rest fall by the wayside or are deleted outright.

To any app owner or marketer it quickly becomes apparent that improving retention is the best possible opportunity for improving the bottom line. There are a number of strategies commonly used - push notifications, faster in-app experiences, etc. These have diminishing returns, however, and app marketers are missing out on an entire form of engagement: sound. Specifically, implementing in-app music to drive up usage and loyalty.

We analyzed real engagement data from real apps, including a suite of leading fitness apps who have more than 400,000 user sessions a week. All in all, the results were eye-opening across all 4 major categories of app metrics:

  • Frequency of use
  • Session times
  • Conversion from Trial to Paid
  • Long-Term Retention (beyond 30 days)
Read More

Topics: Fitness, Music for wellness