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Top 5 Music Trends of 2020

Posted by George Kingsland on Jul 8, 2020 1:20:01 PM

Throughout the COVID-19 pandemic, we’ve seen huge changes in the way the average person consumes music. As we have sheltered in place, creative adaptation has been key for musicians and listeners alike. In this article, we’ll explore the Top 5 Music Trends of 2020 so far. Even with live music essentially cancelled, music has continued to play a central role in our socially distanced society while becoming a vital part of the fight for racial justice.

Virtual Concerts

With live performances on hold and concert venues closed, many artists have proven adept at new ways of sharing their music. With record numbers of YouTube videos posted from home studios and bedrooms, and suddenly-commonplace livestreamed performances on Twitch and Instagram Live, artists are reaching their fans in a variety of novel ways.

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Topics: Feed.fm Blog, Music Business, Music streaming, year in review, Music for wellness

Bored with Billboard? Time for Classical: 30 Pieces Every Music Lover Should Hear

Posted by Eric Stensvaag on May 5, 2020 5:38:27 PM

Music industry leader Chartmetric recently published a data-driven analysis of COVID-19’s effects on listening habits. Their primary finding? Classical and ambient are “the big quarantine winners.”

As we all struggle to find healthy outlets for combatting stay-at-home stress, classical music is a winningly creative option. The physiological benefits of music listening are well documented, and in the words of respected neuroscientist Dr. Daniel Levitin, “[music] doesn't have the unwanted side effects that many pharmaceutical products do.” Pandemic considerations aside, we’ve chosen 30 classical pieces every music lover should hear...both classical fans and those needing an introduction.

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Topics: Feed.fm Blog, Music for wellness

Exercising During a Pandemic

Posted by Eric Stensvaag on Mar 20, 2020 4:31:45 PM

As curator and writer for a Music as a Service company specializing in the fitness technology sector, I spend most of my working hours soundtracking a variety of exercise programs. Thanks to innovations in fit tech, people have more workout options than ever before, both in terms of exercise modalities and settings (encompassing gyms, home workout and outdoor activities).

In the days since President Trump’s Oval Office coronavirus speech, we’ve seen just how timely these transformations are for the fitness landscape. Even as people comply with new social distancing, lockdown, and/or “shelter in place” mandates, overall usage for our 50+ fitness brand partners has increased by more than 30%, both domestically and--to an even greater extent--internationally. This inspiring statistic shows that at least some of us, at least some of the time, are managing our stress more constructively than just binge watching or succumbing to the Quarantine 15.

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Topics: Fitness, Music for wellness

Music As Therapy: From Apollo in Ancient Greece to Hospital Rooms Today

Posted by Lauren Pufpaf on Jan 7, 2020 6:35:07 PM

Anecdotal instances of music being “therapeutic” can be pointed to by most people. In one way or another, music has impacted our lives - almost everyone we know has had moments where the right song at the right time has improved a mood, helped repair a relationship, or even uncovered an insight that helped shape our personalities.

Beyond these meaningful but non-scientific personal anecdotes, there is an extensive history of real scientific literature on music’s effectiveness in improving the quality of life for a host of conditions and illnesses: autism, dementia, heart disease, Alzheimer’s, depression, and even amongst cancer-stricken or terminally ill patients.

The term for this is music therapy, and it isn’t a hidden idea: in the last 5 years alone, more than 20,000 scientific papers studying or reviewing music therapy as a mode of treatment have been published by academics at institutions such as Johns Hopkins, the National Institutes of Health, and Harvard University.

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Topics: Music therapy, Music for wellness

Why Music Now? Top Reasons Your Fit Tech Company Cannot Afford to Wait

Posted by Eric Stensvaag on Dec 11, 2019 6:24:40 PM

Feed.fm works with the world’s leading fitness companies to provide legal, curated music integration in their apps and digital settings. While each brand has unique considerations (development bandwidth, customer acquisition challenges, competitive pressures), we consistently hear from customers that "I wish we'd done this sooner."

From our vantage point of working across the fit tech sector, we can see there is a clear opportunity cost to waiting on music integration. So we tallied the Top Reasons for “Why Music Now?”

REASON #1 — Exerciser Impact

The world’s leading authority on fitness and music, Dr. Costas Karageorghis, has proven that music can improve running performance by 15%; it can be a sedative or a stimulant; a nerve calmer or focus inducer; a pre-workout entryway into flow state; a mood enhancer; and an agent that reduces perceived effort by up to 10%.

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Topics: Apps, Music streaming, Music as a Service, legal music, Customer Engagment, Fitness, Music for wellness

Make “No Excuses” for a Lousy Workout Soundtrack: 1000s of Exercisers Vote on Their Top Workout Songs

Posted by Eric Stensvaag on Aug 21, 2019 2:37:48 PM

The past five years have seen significant growth in the fitness tech sector, transforming how many people exercise. One thing that isn’t changing? The need for fresh, inspiring music, which has been shown to enhance athletic performance for professionals and amateurs alike. A detailed study by the Sports Medicine – Open journal found that people work out 28% longer per week when they have the right music.

As a B2B music company, Feed.fm is on the front lines of this fit tech groundswell, handling music licensing, curation, and integration for more than 40 different fitness customers. The specific exercise programs offered by our customers (Fitbit, 8fit, Tonal, Mirror, and others) differ greatly. That said, there are a few workout music stations that are always winners regardless of activity.

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Topics: Feed.fm Blog, Music streaming, Customer Engagment, Fitness, Music for wellness

The Fitness App Ecosystem in 2019: Specializing in Specialization

Posted by Lauren Pufpaf on Jun 7, 2019 3:56:47 PM

Since the iPhone’s launch in 2007, the world of fitness apps has steadily grown, with nearly 320,000 health and fitness apps in the app stores in 2018.

While the quantity of apps has swelled steadily, we have also seen massive growth in variety. While the original apps were lower touch (think MyFitnessPal) and only required engagement for a minute or two at a time, the normalization of extended screen time for video and audio on mobile devices combined with sophisticated user research has given way to a significant diversification in the offerings available within the fitness app universe.

Consumers have also become comfortable with the idea of optimizing their health through data as opposed to a one-size-fits-all “hit the treadmill” ideology. The proliferation of bespoke training regimens, measurement of biomarkers and the neatly packaged convenience of tracking ALL of this information on a device you already own has up leveled the status of an app. Health apps are now more akin to a daily partner in the pursuit of health.

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Topics: Fitness, Music for wellness

In-App Music Drives Engagement, Retention and ROI for Mobile Apps

Posted by Lauren Pufpaf on May 14, 2019 4:07:58 PM

App developers and marketers need to face the facts: it’s 2019, and users either love your app or they delete it.

In the digital fitness world, this really isn’t an exaggeration. 96% of fitness app users stick to just ONE fitness app. The rest fall by the wayside or are deleted outright.

To any app owner or marketer it quickly becomes apparent that improving retention is the best possible opportunity for improving the bottom line. There are a number of strategies commonly used - push notifications, faster in-app experiences, etc. These have diminishing returns, however, and app marketers are missing out on an entire form of engagement: sound. Specifically, implementing in-app music to drive up usage and loyalty.

We analyzed real engagement data from real apps, including a suite of leading fitness apps who have more than 400,000 user sessions a week. All in all, the results were eye-opening across all 4 major categories of app metrics:

  • Frequency of use
  • Session times
  • Conversion from Trial to Paid
  • Long-Term Retention (beyond 30 days)
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Topics: Fitness, Music for wellness

The 2 Yoga Music Mixes You Should Know About

Posted by Eric Stensvaag on Apr 23, 2019 2:35:08 PM
According to the National Institutes of Health’s 2017 NHIS, the popularity of yoga is growing dramatically, with 14.3 percent of U.S. adults practicing yoga in 2017 compared to 9.5 percent in 2012. Some of this growth can surely be attributed to the stressful political climate. Another contributing factor is the increased accessibility of yoga: practitioners can choose from a great variety of online/in-app classes in addition to those offered at yoga and fitness studios.
 
With more people making yoga part of their daily lives, it’s no longer a given that classes will be practiced in silence. There are plenty of silent yoga options for those who would choose only John Cage’s “4’33” for their mix, but many students find that music enhances their practice. A Google search for “yoga music” yields countless results, and tons of recommendations are also available on Spotify or your streaming service of choice.
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Topics: Music streaming, Music as a Service, legal music, Customer Engagment, Music as content, Fitness, Music for wellness

Tips for Recording Crisp Workout Audio

Posted by Eric Stensvaag on Jan 25, 2019 1:42:15 PM

With more and more people migrating from the gym to digital fitness programs, there’s an impressive quantity, quality, and variety of fitness classes available on demand. As the fit tech boom continues, we’re frequently asked to provide input on both the legal side of music integration and the technical aspect of audio recording. The diagram below simplifies the decision process and summarizes the advice our Head of Curation (and Sound Engineer) typically shares.

Perhaps it’s intuitive that audio quality and music are as important as the image, lighting, and visual elements of your finished product. If not, here’s some advice from professional sports photographer and videographer David Bracetty, who makes a living based on how things look: “…I can’t recall a single comment on video quality, [but] I do recall commenting on sound and being able to hear, so get a good mic."

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Topics: Music as a Service, legal music, Fitness, Music for wellness