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Who’s in Charge of Music? Building a Music Career in Fitness

Posted by Eric "Stens" Stensvaag on Sep 13, 2022 11:43:00 AM

 

Embarking on a Music Career in Fitness

Feed.fm interviewed representatives from three of our digital fitness partners–The Beachbody Company, CITYROW, and Aaptiv Division at PEAR Sports--to understand “Who’s in charge of music?” These workout music decision-makers have diverse expertise, both music and non-music job responsibilities, and creative sensibilities resulting from unique experiences in music, career trajectories, and connections to fitness and health.

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Topics: Music Curation, Digital Fitness, Music Integration

Analyze and Optimize - The Rinse and Repeat of Music Curation

Posted by Dario Slavazza on Jul 26, 2022 12:39:32 PM

Music can enhance so many of life’s experiences, and when the perfect music is paired with an activity, the effect can be magical. Whether it’s a fitness workout, a meditation session, or just relaxing and falling asleep, the right music at the right time makes everything better. The music curation team here at Feed Media Group (FMG) is experienced at selecting music for businesses—we understand how important it is to expertly and thoughtfully choose in-app music for your customers and to refresh those selections regularly, which has been proven to drive engagement, retention, and revenue. Through our B2B music platform, Feed.fm, we work with a variety of businesses, anticipating and meeting the evolving needs of fitness, health, and wellness apps.

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Topics: Music Curation, Digital Fitness, Music Integration

The Connected Fitness Revolution is Powered by Music

Posted by Lauren Pufpaf on Apr 28, 2022 11:00:00 AM

The connectivity of fitness technology has come a long way in recent years. From ever-advancing wearables like smartwatches and smart rings, to punch tracking boxing equipment, to connected ankle weights and kettlebells, there is now a connected fitness device for just about everything. And with the continual evolution of technology, the hybrid fitness model, and the integration of Web3 concepts in fitness, even greater convenience and connectivity are on the horizon. 

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Topics: Music Curation, Digital Fitness, Music Integration

Using TikTok hits to add the 'wow!' factor to a workout.

Posted by Brian Krist & Mike Savage on Nov 15, 2021 11:00:00 AM

Juice up your workout with the latest viral music.

When creating a playlist in 2021, there is an element of nostalgia and the here-and-now. The latter benefits from a keen eye on what music is popping off on TikTok. Even if the songs are less than 3 minutes, they are hugely popular and worth exploring for your next workout.

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Topics: Music streaming, Digital Fitness, Music Integration

How Do I Get a License to Stream Music?

Posted by Lauren Pufpaf & Eric "Stens" Stensvaag on Feb 12, 2021 12:40:07 PM

Many consumer-facing businessesfitness companies, retailers, conferences, etc.have migrated online or doubled-down on digital over the past year. Regardless of how the pandemic ends or when the “new normal” arrives, it’s certain that fierce competition for attention in the digital landscape will remain. One of the proven differentiators that can significantly increase customer “stickiness” is music, and the demand for legal music integration has never been greater.

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Topics: Music Licensing, Digital Fitness, Music Integration

How Can I Live Stream Fitness Classes with Music?

Posted by Eric "Stens" Stensvaag on Nov 17, 2020 2:51:08 PM

Fitness has permanently changed. Since COVID-19’s arrival there’s been an explosion of online content, with brick-and-mortar gyms pivoting swiftly into digital programs their members can access at home, and digital fitness brands driving record growth. As coronavirus spikes across the country, the fitness industry continues transforming...even as gyms and studios consider safety precautions that will eventually allow users to return in greater numbers.

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Topics: Music Licensing, Digital Fitness, Music for Businesses, Music Integration

Venture Capital Tips for Fitness Startups

Posted by Eric "Stens" Stensvaag on Aug 25, 2020 6:51:20 PM

One of the essential qualifications for any successful entrepreneur? Perspective, preferably lots of it. Before pivoting into the music sector and co-founding music-as-a-service company Feed.fm, Jeff Yasuda spent the first decade of his career as an investment banker and VC. His experience on both sides of the fundraising table has made the challenging job of securing and structuring financing a little easier for our company.


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Topics: Startups, Digital Fitness, Music for Businesses, Music Integration

Building Fitness Businesses in Times of Uncertainty

Posted by Lauren Pufpaf on Aug 14, 2020 8:00:00 AM

Whether you’re a personal trainer, studio franchisee, content creator, or gym owner (or anything in between), this year has been turbulent to say the least. At Feed.fm, we’ve been rapidly iterating on products to serve more segments of the market and helping businesses with digital strategy every day. We work with partners on all sides of the industry that are 100% focused on driving successful digital businesses. And, we’re excited to learn from our latest collaborator - KK Hart, Certified Business Coach and Consultant. 

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Topics: Music Licensing, Startups, Digital Fitness, Music Integration

"If I can't build my playlist, I think I'll die"

Posted by Rob Kenkel on Aug 7, 2020 5:45:53 PM

The process and tools used to create workout soundtracks have evolved over the years right alongside the way we consume music in general. Early VHS tapes had background music recorded in studio, workout compilation CDs blasted from speakers in aerobics room, and most recently, streaming from personal Spotify/Apple Music accounts has taken over.

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Topics: Music Licensing, Digital Fitness, Music Integration

Music Licensing Simplified

Posted by Lauren Pufpaf on Jul 13, 2020 7:10:24 PM

We hear from businesses every day that music copyright is insanely confusing. We know that clear, succinct resources are few and far between. To that end, we’ve been compiling common questions and answers to help make sense of it all. 

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Topics: Music Licensing, Music for Businesses, Music Integration

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