Topics: Music streaming, Music as a Service, legal music, retail music, Customer Engagment, Music as content, Fitness
5 Licensing Questions on Playing Music for Your Business
- Royalty-free music is cost-effective but unfortunately provides your business with generic, anonymous tracks that none of your customers will recognize. It’s the equivalent of (most) on-hold music, and is unlikely to generate positive results for your business.
- Working with the labels and publishers comes with significant hurdles and costs, requiring sync licenses that range from $5,000 to $500,000 per song. While some content can be licensed globally, generally each country requires separate negotiations.
- Your business can hire a company that has experience powering music for users, to guarantee that everything is legal and above board.
Topics: Music streaming, Music as a Service, legal music, retail music, Music for Retail, Customer Engagment, Music as content