Fitness has gone digital and it's not just for big box brands or pre-IPO unicorns. With the rise of social distancing and the current climate in the world, there has never been a more pressing need to get content online.
As brands survey the space and determine how to get started, we've broken down the key pillars for consideration: Mobile apps, Wearable integrations, Video hosting, Training content, and Music. If you're a fitness brand that wants to grow, digital presence has to be a core component of the business.
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