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Many consumer-facing businesses—fitness companies, retailers, conferences, etc.—have migrated online or doubled-down on digital over the past year. Regardless of how the pandemic ends or when the “new normal” arrives, it’s certain that fierce competition for attention in the digital landscape will remain. One of the proven differentiators that can significantly increase customer “stickiness” is music, and the demand for legal music integration has never been greater.

As a B2B music-as-a-service company, Feed Media Group (FMG) knows that music is a sound investment (pun intended), provided that you’re strategic about the way it’s incorporated First, the bad news: music licensing is famously complex and expensive. Confusing copyrights and upfront advances are daunting, sometimes resulting in costly delays to market.

The good news is that the music industry understands the vital role digital innovations such as streaming play in a thriving, stable music ecosystem. As COVID-19 continues forcing the world to find new ways to connect, there’s also a recognition that music rights holders could end up making even more money as they ride the next wave of technological evolution.

Music can bring about intense, measurable physiological changes. At Feed.fm, we talk a lot about music’s ability to get you through the tough parts of a workout through psychological and physiological stimulation. Because we are often focused on music’s impact on exercise, we tend to gravitate to its profound impact on endurance (music increases by 15%!) and perceived exertion (music decreases by 12%!). But we know that music also has the power to decrease arousal and bring heart rate, blood pressure and even body temperature down. For this post, I’ll be exploring the ability of music to down-regulate key body measurements and how it can help heal.

Music has been used as a relaxation tool for centuries, but we’re only recently seeing the impact through studies in academic settings. For example, a 2012 Chicago Medical School study found that music has beneficial effects in reducing blood pressure and heart rate in a variety of clinical settings, including pre-op and ICU. One of the true advantages of music in these settings is that there are zero side effects, which means anyone can take advantage of the positive impact.

Well, friends, it looks like it’s going to be a long winter. Case counts in my county are up 120% in the last two weeks and we’re back to purple status. As we prepare to hunker down for the next 4 months, I have realized it will take all the tools in the toolbox to stay sane and maintain some peace of mind this winter. With a demanding job and a demanding (awesome!) 3 year old, it takes more presence and proactive measures to stay balanced than it ever has. I know my colleagues and others around the country are in the same stressful boat.

My company spends a lot of time talking to smart people in the health and fitness industry, so I’ve gleaned some great tips. Let’s proactively try as many tactics as we can and share what works (over email or Zoom, of course)!

Here are 6 items and practices I’ll be integrating into my routine to stave off the blues in addition to daily exercise and meditation.

1. Full-spectrum light via a Light Box

Full-spectrum light covers the full electromagnetic spectrum and mimics daylight without harmful UV rays. I’ve used them for years with indoor plants, but never thought to leverage them for myself. I spend enough time sitting at the desk, that I figure it’s a worthwhile investment for 20-30 minutes a day.

Last December, our curation team made a handful of Music Trends for 2020 predictions, including that “songs have been getting slower, that’s going to change soon.” While this year has been full of unpleasant experiences, this modest prediction has proven accurate—resulting in a welcome number of upbeat, energetic chart hits. While others are busy publishing their year-end lists (which we also love), we wanted to celebrate some of the biggest artists and songs behind this trend of musical acceleration.

Before revealing 8 superstars largely responsible for the fact that Pop is Perking Up, let’s quickly rewind to the musically diverse but noticeably lethargic pop landscape of the 2010s. As professional music matchmakers for dozens of fitness companies, we experienced first-hand that lots of chart-toppers featured slower tempos and intensities than were appropriate for workouts. (Not coincidentally, pop remixes flourished over the past decade.) But don’t take our word for it: both Rolling Stone and The Daily Mail examined the trend in articles published August 2017, which dated this musical downshift back to at least 2012.

As this tumultuous year draws to a close, we salute the 8 pop stars below, who’ve made outstanding music with an appreciated boost in energy and optimism. The complex reasons Pop is Perking Up eclipse the scope of this article, but we suspect at least one of these is that musicians instinctively delivered an escapist counterbalance to the many downers of 2020.

Fitness has permanently changed. Since COVID-19’s arrival there’s been an explosion of online content, with brick-and-mortar gyms pivoting swiftly into digital programs their members can access at home, and digital fitness brands driving record growth. As coronavirus spikes across the country, the fitness industry continues transforming...even as gyms and studios consider safety precautions that will eventually allow users to return in greater numbers.

Over the past few months, we’ve often heard variations on the same question: “How can I legally live stream fitness classes with hit music?”

First, let’s get an ugly fact out of the way. Music licensing is famously complicated, with downloadable content, live streaming, public performances, and video sync all requiring different licenses from multiple rights holders. Our Music Licensing 101 webpage may be a helpful starting point for understanding these different use cases.

Check out our scare-tastic selections for a Top 25 Halloween Songs of All Time Playlist...

Listen to the full YouTube playlist here.

True Zombies (no-brainers)

Ghostbusters by Ray Parker, Jr.

Theme from “Stranger Things” by Kyle Dixon & Michael Stein

Boris the Spider by The Who

Bury a Friend by Billie Eilish

Theme from "Halloween" by John Carpenter

“[Music] brings back the feeling of life when nothing else can.” — Neurologist & Musicophilia author Oliver Sacks

For many of us, COVID-19 has complicated the already-challenging process of caring for aging parents and other loved ones. Shelter in place and physical distancing recommendations have introduced new obstacles, even as the current reality has accelerated infirmity amongst the elderly. While we’re not qualified to address the vast scope of these issues, a recent conversation with fellow music professional Kevin King reminded us of the scientifically proven healing qualities of music. Four years ago, his mother was diagnosed with Lewy Body Dementia (the same type Robin Williams had) and music is “the one thing that has kept them connected.”

We know that Kevin’s experience is not unique. For those who are also grappling with how to support loved ones with dementia or related health challenges, we’re sharing resources for tapping into music’s therapeutic benefits. First, it’s helpful to understand some of the major health-related findings about music and the brain:

• A 2008 University of Helsinki study demonstrated that music enhances alertness and directly stimulates damaged areas of the brain after a stroke. Verbal memory and focused attention recovered significantly better in patients that listened to music, and they also had a more positive mood.
• According to a 40-year retrospective of related research, music can deliver long-term physiological results, rewiring our brains in a process known as neuroplasticity. Neuroscientists offer the following shorthand for this re-wiring phenomenon: “Neurons that fire together, wire together.”
• Alzheimers.net described that by pairing music with everyday activities, Alzheimer’s patients can develop a rhythm which helps them recall the memory of that activity, improving cognitive ability over time.

Isn’t 2020 over yet?? Nope. But we are, finally, nearing the 4th quarter. With the arrival of Labor Day and fall, it might be helpful to take a moment to step back and TAKE CREDIT for how hard we’ve all been working this year. That’s the point of Labor Day right? It’s hard to recall a time when reflecting on one’s work--medical professionals, essential workers, loyal telecommuters, working parents, brave protesters for racial justice, politicians (those actually working to keep us safe and solvent), those unexpectedly working to find a new job, etc.--was more important.

Here are 15 of the timeless songs that celebrate work...and yeah, we know some of these have to do with sex too, but mostly work:

Listen to the full YouTube playlist here.

One of the essential qualifications for any successful entrepreneur? Perspective, preferably lots of it. Before pivoting into the music sector and co-founding music-as-a-service company Feed.fm, Jeff Yasuda spent the first decade of his career as an investment banker and VC. His experience on both sides of the fundraising table has made the challenging job of securing and structuring financing a little easier for our company.

Last year, we interviewed Jeff about Venture Capital in the fitness sector, based on Feed.fm’s work with dozens of fitness companies. In the wake of COVID-19 and the transformations happening in fitness, we asked for Jeff’s advice on navigating what he describes as “the challenging world of fitness investment.” He shares his unique perspective below.

What types of VCs should fitness companies be looking at for funding right now? Ones that specialize in fitness? Larger ones that already have fitness startups in their portfolios?

YASUDA: First, it’s important to understand the framework in which VC funding decisions are typically made. Most investors take a portfolio approach. Since they’re not exactly sure which investments are going to be winners, they’ll spread their bets with the hope that at least one of them (or a couple) will succeed.

Whether you’re a personal trainer, studio franchisee, content creator, or gym owner (or anything in between), this year has been turbulent to say the least. At Feed.fm, we’ve been rapidly iterating on products to serve more segments of the market and helping businesses with digital strategy every day. We work with partners on all sides of the industry that are 100% focused on driving successful digital businesses. And, we’re excited to learn from our latest collaborator - KK Hart, Certified Business Coach and Consultant.