Now, more than ever, digital fitness solutions must offer robust technology to meet their users wherever they are.

The award-winning and commercial success of Kacey Musgraves’s genre-fluid third album Golden Hour, and subsequent mainstream recognition, inevitably moved her more firmly into the pop quadrant of the country and pop crossover scatter plot. She has always been acutely aware of her position outside of the country mainstream, and many of her songs acknowledge (and even celebrate) that reality.

At Feed Media Group (FMG), we have an amazing team of curators (recently highlighted here) that bring our brand partner’s soundtracks to life. But before that team can start working their magic, the music must first be acquired, packaged and cleared in a painstaking process handled by our equally talented and hard-working engineering team. This team is also responsible for wrangling the large volume of data sent by the music rightsholders on a regular basis. To be able to do this, they rely heavily on our proprietary music APIs.

Kanye West is a big deal. He’ll be the first to tell you so. My favorite Kanye lyric—"Damn, Ye, it'd be stupid to diss you, Even your superficial raps is super-official"—was served up as playful punnery within Late Registration’s “Gone” (2005). These boastful words have proven to be surprisingly prophetic.

Fitness and fitness tech experienced accelerated change during the COVID-19 pandemic. Feed.fm, the platform powering music for workouts at home and in the gym, is providing fitness brands intel to help weather the storm. 

For music lovers from Gen X to Boomers, the unthinkable has recently happened. While an emerging trend since the turn of the century, it’s now clear that rock music is no longer the most popular music genre in the US. Rock ruled the charts for over 40 years, but before that jazz was the dominant preference for most listeners, especially teenagers and young adults. Is Rock the New Jazz?

ICYMI. Lauren PufPaf, COO of Feed Media Group and Mohammed Iqbal, CEO of SweatWorks presented a webinar discussing trends, resources and best practices for digital fitness companies. Whether you offer a standalone app or an integrated hardware/software solution, there are helpful tips for every business and key advice for companies preparing to launch new fitness products. 

Click here to read "What Really Matters Day to Day? Re-envisioning work in 2021" on LinkedIn

The last few years have been incredibly tumultuous for all of us and in every area of our lives. From health to education to family to work, the pandemic has left us questioning how we want to live. And, since work is such a major part of our lives, we’re now questioning what matters to us most in a job. In fact, over 40% of respondents to Microsoft’s Work Trend Index are considering finding a new employer this year. 

Join us to learn how using music drives retention in your digital fitness apps. Co-hosted by Feed Media Group, COO, Lauren Pufpaf, and Mohammed Iqbal, founder and CEO, SweatWorks. In our webinar we will cover the following topics:

When we look at the last 20+ years of music, to say that hip hop has become a pillar of popular music would be an understatement. 

The same could be said for trap music and, although we often use the beat and hi-hat as identifiers of the sound, it’s also differentiated by vocalization, composition, and lyrical tropes. This allows trap as a genre to be more absorbable and easier to mix, therefore the spectrum of influence is wide.