With so many demands on their time and attention, customers have come to value and to expect frictionless app experiences. A frictionless customer experience is vital to gain and retain attention in the highly competitive world of apps. With eight out of the top 10 apps winning masses of users with music as a core feature, in-app music has proven itself to be a top-tier engagement driver, and app users have come to expect it as part of the digital experience. In-app music is a key way to enhance the user experience and take some of the friction out of a user’s day, and the more integrated and personalized the music is, the more frictionless the user experience becomes.
Read on for more about how to create frictionless experiences for your users, and the ways Feed.fm can make integrating music into your app a frictionless experience for your business, too.
What defines a frictionless user experience?
- Minimal physical effort: the extent to which a frictionless app experience is “touchless,” e.g., stories that continue playing without a scroll or a swipe.
- Minimal mental effort: alleviates what has been termed “decision fatigue,” e.g., curated experiences designed to get you what you want faster.
- Personalization: some level of customization based on preferences and/or history, e.g., the algorithms that continue to put your favorite content front and center.
In a 2024 app engagement survey of U.S. residents, Feed.fm found that 93% were willing to share their genre preferences in order to enjoy deeper personalization of their in-app music experience.
Frictionless app experiences are the gold standard for user loyalty
The immense popularity of social media platforms like TikTok and Instagram are proof that a frictionless UX drives user satisfaction and loyalty. With algorithms serving up a steady flow of content that seems custom-made and perfectly timed, some TikTok users have suspected divine intervention rather than simply an expertly engineered, frictionless app experience. App users appreciate feeling recognized and understood, and a personalized, frictionless customer experience makes them feel seen. Another common thread through these winning apps: music.
In-app music contributes to an ideal frictionless user experience
The best in-app music is the music you don’t need to think about. It’s optimized for the app, the user, and the desired overall experience. Personalized music that reinforces the ambience of the app and supports the user’s goals helps to create the ultimate frictionless digital experience. Integrating music into the app keeps your users on your app, rather than requiring them to juggle multiple apps and get distracted by having to select the right music for the moment.
In a consumer survey on digital music usage, the data showed that 43% of U.S. respondents were paying for a premium music service subscription, which suggests that over half of U.S. app users are not. If your app doesn’t provide music for your customers, what are all those users without a subscription listening to? In addition to giving a powerful oomph to the user experience, providing in-app music offers your business some distinct advantages, including access to a vast amount of data on user preferences and behavior.
Feed.fm’s unified music system is a frictionless solution that drives music-led growth
Feed.fm is the expert at delivering frictionless in-app music experiences. With over 10 years of experience in music licensing, curation, and streaming for apps of all kinds, we understand that businesses want a music solution that makes things easier, and keeps users coming back for longer sessions, more often. Customers want and need frictionless experiences, and so do businesses. Our streaming music API and user-friendly SDKs make integrating music into your app as simple as it can be. With many options for personalizing the in-app music experience for your customers, we’ve got you covered.
If you’re thinking about integrating music into your app and are looking for a frictionless business experience, Feed.fm is here to help.
2 min