On this episode of "Inside Music Curation: Brat," the Feed Media Group team talks about the pop-culture train that is "brat." The Feed.fm music curators explore Charli xcx's album that started it all, the music that embodies the brat attitude, and how brands are getting brat with today's pop music hits.
Inside Music Curation Episode 48 | Brat
Welcome to Inside Music Curation, where the team from Feed Media Group gathers to discuss the latest in music curation, trends, and releases. This week, the team is thrilled to be together in one room to explore the phenomenon of "brat summer"—a movement spearheaded by Charli xcx that has taken pop music by storm. They share how this trend has become more than just about one artist, as younger female pop stars like Dua Lipa, Chappell Roan, and Sabrina Carpenter have also shaped the sound of the season.
The discussion dives into the influence of Charli xcx’s “brat” attitude, which blends fun and emotional vulnerability in music, appealing to younger audiences. The hosts reflect on the shift in pop music representation, particularly highlighting female artists and the increased diversity in their backgrounds and expressions. The conversation also touches on how brat summer's influence extends beyond music, becoming a larger movement for inclusivity and self-expression. It's more than just about Charli—other artists are also creating an atmosphere of shared empowerment.
The Feed Media team has partnered with Warner Music Group and Atlantic Records to curate an exclusive brat radio station for brands. The station combines artists like Charli xcx and her collaborators, as well as classic pioneers like Madonna. It focuses on high-energy, beat-heavy songs ideal for fitness and other activities. The team explains how they drew from their music industry connections and expertise to curate over 75 tracks that embody the spirit of Brat.
In closing, the team discusses the broader implications of the brat movement as it extends into the fall, continuing to fuel energy and enthusiasm in the music world. The curated brat radio station is now available for Feed FM customers to stream in their apps, offering their end users an exclusive listening experience that encapsulates this vibrant, empowering pop music trend.
Thank you for checking out Inside Music Curation, we hope you enjoyed this discussion. Stay tuned for more exciting conversations on music curation in future episodes.
About the live video series:
At Feed Media Group (FMG), our music curation team excels at handpicking music for businesses. While technology and analytics play a vital role in the curation process, it is the expertise, curiosity, and ability of our music curators to bring the world around us into focus that truly sets our unified music system apart.
By staying attuned to pop culture trends and understanding the wider societal context of songs, we are able to craft exceptional music stations. It is this connection, context, and attention to detail that distinguishes our stations from those generated by even the most advanced algorithms used by major streaming platforms.
Come on a journey with us as we delve into the fascinating world of curating music for businesses and brands. We will explore everything from the practical applications to the user experience, taking a deep dive into genres, audience preferences, data analysis, and the latest trends.
Live on Facebook, YouTube, and LinkedIn, select Wednesdays at 1pm Pacific.
2 min