The digital greeting card market is changing, with users expecting richer, more personalized experiences instead of generic designs. One of the most powerful ways to elevate eCards is with music. In Feed.fm’s 2025 Music Impact Report, 61% of users said they are more likely to send a digital greeting card if it includes a recognizable song. That simple addition transforms greetings into emotional, memorable interactions that people want to share.
This signals a clear opportunity for product teams: integrating familiar music into eCards does more than enhance user satisfaction. It fuels more sends, drives re-engagement, and builds lasting loyalty.
Familiar songs drive more ecard sends
When a familiar song plays, it triggers recognition, nostalgia, and emotional resonance. That is exactly what users want from digital greetings. In our report, 81% of users said they would reconsider sending digital greeting cards if premium music were included.
External research supports this trend. The Global Growth Insights eCards Market Report notes that demand for eCards is increasing as consumers look for faster, more expressive ways to connect digitally. Adding recognizable songs takes that expressiveness further, transforming a simple message into a moment that feels authentic and shareable.
eCard personalization drives revenue
Personalization is no longer optional in digital greetings. Users expect features that reflect their tastes, whether it is favorite genres, nostalgic throwbacks, or trending hits. In our survey, 35% of users said they would pay to include premium music in an eCard. That willingness to pay underscores the value of personalization as a monetization lever.
For eCard platforms, this creates multiple pathways for growth. Licensed music can become part of a premium subscription, a seasonal upsell, or an exclusive feature for special occasions. At the same time, the right music integration builds habits. Users who can send greetings that feel more personal are more likely to return, boosting retention and lifetime value.
The broader digital gifting space is growing rapidly. The GlobeNewswire Gift Cards Market Forecast projects the market will surpass 3.81 trillion USD by 2034, driven by consumer demand for digital-first, customizable experiences. Music-enhanced eCards fit squarely within that trend.
Now, getting licensed music for eCards is turnkey
Historically, adding music to eCards was complicated by licensing and compliance issues. Many platforms avoided it altogether to reduce legal risk. That barrier no longer exists. With partners like Feed.fm, product teams can integrate pre-cleared, major-label tracks through a streaming API that handles all of the licensing, royalties, and reporting.
This makes it possible to move quickly. Product teams can add recognizable songs to greetings without disrupting existing workflows, while marketing teams gain a differentiating feature they can promote through campaigns, app store listings, and seasonal pushes. Platforms already powered by Feed.fm have seen measurable lifts in engagement and repeat use by offering users music that feels familiar and personal.
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Why recognizable music should be part of your roadmap
Recognizable music is a proven way to drive emotional connection, repeat engagement, and monetization. The majority of users say familiar songs would make them more likely to send a digital greeting card; the opportunity is clear.
Feed.fm makes it simple to deliver that experience, combining a unified music system with fully licensed tracks and curation tailored to your users.
If you are building or scaling an eCard platform, now is the time to explore how music can boost sends, retention, and revenue.
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