Electronic Music’s $12.9B Rise—and What It Means for Apps

Electronic music has officially taken center stage in digital culture. From TikTok trends to summer workout playlists, electronic beats are driving the sounds and experiences users crave. And now, this cultural wave is fueling a new era of fitness and training app experiences. We wrote this blog to help brands understand why electronic music’s rise isn’t just a trend; it’s a strategic opportunity to drive deeper engagement, stronger retention, and music-led growth.

With the global electronic music industry reaching $12.9 billion in 2024, this isn’t a passing phase. For brands looking to keep users energized and engaged, the moment to plug in is now.

How Electronic Music Is Fueling Music-Led Growth for Apps

Across today’s biggest platforms, electronic music has become the sound of connection. On TikTok, posts featuring electronic tracks racked up over 13 billion views in 2024, surpassing indie content and growing at an impressive 45% year over year.

For fitness and training apps, it’s about more than following a trend; it’s about delivering the summer music and beats that help users push through that last rep or take their workout to the next level. The right beats don’t just support movement—they drive it, helping brands unlock powerful retention strategies that keep users coming back.

Using Music to Increase Engagement and Retention

Music doesn’t just set the mood; it shapes behavior. Our latest Feed.fm consumer survey shows that 76% of users are more likely to download an app when they can choose the music. And once they’re in, a carefully curated soundtrack keeps them coming back for more, turning one-time users into loyal brand advocates.

For fitness and training apps, this is a massive opportunity to implement music-led growth strategies that directly improve app engagement and user satisfaction. With the right workout music, apps can deliver high-impact emotional connections that extend session time and strengthen retention.

Ride the Electronic Wave with Mad Decent Summer Station

Feed.fm teamed up with the iconic Mad Decent label to create a station built for high-energy summer moments. Featuring artists like Diplo, Aluna, and Kito, this exclusive station delivers bold, globally inspired beats that power everything from HIIT workouts to spin classes.

Available exclusively to Feed.fm partners this summer, the Mad Decent Summer Station makes it easy to bring cutting-edge music curation into your app experience. It's fully licensed, hassle-free, and built to fuel music-led growth.

Electronic music is shaping culture, and the most innovative brands are using it to drive deeper connections and long-term loyalty. Whether you’re building for fitness, training, or everyday lifestyle moments, the right soundtrack helps users stay motivated and engaged longer.

Ready to bring the sound of summer to your app?