For nearly two decades, Mad Decent has pushed boundaries, turning underground sounds into mainstream hits. Now, they’re bringing that signature energy to fitness and wellness platforms through an exclusive new station—Mad Decent Summer—curated exclusively for Feed.fm. Designed to energize workouts and elevate user experiences, this collaboration is part of a growing movement to expand where and how music is discovered.
A sound that moves you
At its core, the Mad Decent sound is fun, experimental, and built to move you. From Diplo’s global beats to breakout tracks by Kito, Adam Ten, and Nitefreak & Emmanuel Jal, the label’s genre-defying catalog captures the pulse of today’s dance music.
“This station is high-energy, globally inspired, and festival-ready,” explains Juan Hernandez-Cruz, Senior Curator at Feed.fm. “It’s perfect for intense cardio, dance workouts, and performance-driven routines.”
Maybe you’ve heard of Diplo’s Run Club, another powerful example of how he uses sound to build community and energize people around movement. That same spirit of connection pulses through the Mad Decent Summer Station, offering digital brands a chance to bring that collective energy into their apps and give users a soundtrack that motivates and unites.
Fresh sounds meet digital movement
Platforms such as Spotify, Peloton, and Apple Fitness+ already know that Mad Decent tracks resonate deeply with users looking for workout music. Now, through Feed.fm, this high-performance sound is available to millions of users across the globe working out in fitness apps like lululemon Studio.
“This partnership lets fans discover new artists in unexpected places,” says Jessica Navarro Tenorio, Director of Commercial Partnerships at Mad Decent. “We’re meeting people in their moments of movement when they’re already fired up and engaged.”
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Why this matters for product teams
For product owners building experiences in health, wellness, or fitness, music is more than background noise. It’s a key driver of engagement, motivation, and retention. Mad Decent’s genre-blurring sound doesn’t just hype a workout, it connects users with a wider cultural movement.
“With this station, app users get something cool and curated by a tastemaker record label,” says Colleen Patterson, Content Program Manager at lululemon. “Not just a generic playlist, but something that sets their experience apart.”
Electronic music is having a moment—it’s time for brands to align
Electronic music is having a major moment. According to recent industry reports, the global electronic music market surged to $12.9 billion in 2023, and electronic tracks are now outpacing indie content on platforms like TikTok in both usage and engagement. From the rise of "brat summer" pop anthems to high-energy DJ drops dominating festival stages, electronic music is fueling cultural trends and emotional expression alike. The Mad Decent Summer Station taps into this zeitgeist—offering a curated blend of globally-inspired beats and dance-floor-ready tracks that help apps stay relevant, fresh, and fun.
Creating win-wins for labels, brands & consumers
The Mad Decent x Feed.fm collaboration isn’t just good for listeners, it’s good for artists and labels, too. These curated stations offer revenue opportunities and broaden exposure beyond traditional platforms.
“In today’s crowded digital space, people crave real music discovery moments,” Jessica adds. “And wellness platforms can be a powerful space for that.”
The Mad Decent Summer Station is exclusively available in Feed.fm partner apps. It’s a first-of-its-kind drop and the beginning of what’s possible when music and movement collide.
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