As digital fitness and wellness experiences become core to how people manage their health, there’s a growing opportunity for apps to meet consumers where they already are and automate payments through their HSA/FSA dollars.
HSA/FSA payments: A $150B opportunity for fitness app monetization
Roughly 100 million Americans have access to pre-tax health accounts, representing a $150 billion market. But for most fitness apps, that money is sitting just out of reach. Flex: a frictionless solution that brings HSA/FSA checkout directly into your platform, opening the door to new customers (and churned customers) ready to use their allocated funds.
Unlock higher retention and revenue with HSA integration
At Feed.fm, we’re on a mission to power better digital health experiences through music, and that mission includes helping our partners grow. That’s why we’ve teamed up with Flex, the leading solution for HSA/FSA payments, to support fitness apps in activating this untapped revenue stream.
Why growth teams are prioritizing FSA checkout integration
- Attract and convert more users: 67% of users say they wouldn’t have purchased without an HSA/FSA option.
- Increase LTV and retention: Flex partners report up to a 24% lift in paid subscribers and 10% increase in retention.
- Streamline your checkout: Flex offers a simple API integration that’s product- and dev-friendly.
- Keep it compliant: Flex manages telehealth screenings, Letters of Medical Necessity, and secure documentation, so you don’t have to.
Whether you’re selling monthly memberships, annual subs, or specialized programs, integrating HSA/FSA payments can power music-led growth across the entire user lifecycle.
Join our webinar: HSA/FSA payments in digital fitness
At Feed.fm, we believe in building inclusive, high-impact wellness solutions. That means helping our partners tap into new demand, serve more people, and make health more accessible while driving business results.
2 min