Go behind the scenes with the Feed.fm music curators to better understand how they approach curating music for global audiences. We'll talk about the importance of having a global music strategy for digital brands as well as some of the challenges. Plus, we'll share tips on taking advantage of unique opportunities to engage users around the world with music.
Inside Music Curation Episode 49 | Global Music Strategy
Feed.fm music curators tackled the intricacies of a global music strategy, revealing the challenges and benefits it offers to digital businesses aiming for international reach. Here are some key takeaways on why aligning music with brand and audience is essential for global growth.
Navigating the Complexities of Licensing
One of the biggest hurdles for brands expanding internationally is managing music licensing across multiple regions. Feed.fm’s pre-cleared catalogs help simplify this by handling the complex landscape of rights management and licensing negotiations—saving brands both time and effort. With over 30 collective management organizations just within Europe, Feed.fm enables brands to sidestep extensive negotiations, providing a streamlined solution to access quality music.
Feed Originals: Tailoring Music for Global Audiences
At Feed.fm, we've taken our global music strategy to the next level by curating our own in-house collection called "Feed Originals." This vast catalog, featuring thousands of custom tracks, is designed to suit specific use cases—such as high-intensity workouts or wellness apps.
Data-Driven Curation for Enhanced User Engagement
Years of data and hands-on experience shape Feed.fm's curated stations, targeting regional preferences for enhanced engagement. For example, by tapping into Australian radio trends and award-winning artists, we have successfully created a station that captures Australia’s unique soundscape. This data-driven curation, blending popular tracks with new discoveries, fosters user engagement by keeping playlists fresh and diverse.
Balancing Brand and Audience Needs
In the video, the curators discuss the importance of balancing both recognized and emerging music within a curated playlist. This approach caters to the evolving tastes of users while aligning with brand guidelines, whether for a global or local audience. By doing so, Feed.fm drives brand loyalty and growth by engaging listeners with music that resonates culturally and emotionally.
Strategic Music Curation as a Growth Opportunity
The team here at Feed.fm encourages digital businesses to see global music strategy not as a challenge but as an opportunity. Music, as a universal language, can amplify brand reach and engagement, especially with the right curation and licensing partner. With a partner like Feed.fm handling the licensing complexities, digital businesses can focus on building strong, music-driven experiences that appeal to audiences worldwide.
Thank you for checking out Inside Music Curation, we hope you enjoyed this discussion. Stay tuned for more exciting conversations on music curation in future episodes.
About the live video series:
At Feed Media Group (FMG), our music curation team excels at handpicking music for businesses. While technology and analytics play a vital role in the curation process, it is the expertise, curiosity, and ability of our music curators to bring the world around us into focus that truly sets our unified music system apart.
By staying attuned to pop culture trends and understanding the wider societal context of songs, we are able to craft exceptional music stations. It is this connection, context, and attention to detail that distinguishes our stations from those generated by even the most advanced algorithms used by major streaming platforms.
Come on a journey with us as we delve into the fascinating world of curating music for businesses and brands. We will explore everything from the practical applications to the user experience, taking a deep dive into genres, audience preferences, data analysis, and the latest trends.
Live on Facebook, YouTube, and LinkedIn, select Wednesdays at 1pm Pacific.
2 min