App users are crazy about music, and what they want is their favorite music—that’s the overwhelming finding of our Feed.fm 2024 consumer survey. Music is the heartbeat of people’s workout routines, and the soothing soundtrack to their chillout time. When it’s time to crank up the tunes, app users don’t want just any music: they want personalized music that fits their taste, their mood, their activity, and their lifestyle.
Personalized music based on user preference is the ultimate game-changer for apps, amplifying the feel-good effects of music and making users feel heard and connected. That’s why personalization is the new mantra for businesses looking to boost app downloads and user engagement. Let’s zoom in on the survey results to uncover what gets app users so fired up about music choice and music personalization.
Personalized music options drive downloads
Music choice is one of the prime motivators for users to want to download an app in the first place. We discovered that 76% of users are more likely to download an app if they can choose the music they listen to. People want to do their thing to their favorite music, and the power to choose their music experience will push your app to the top of their list.
Not everyone wants to be their own DJ
While the majority of app users want to amplify their experience based on their personal music preferences, many people are on the fence. For example, our survey showed that only 56% of app users prefer to choose their own workout music in fitness apps. One possible explanation for this may be that users want input, but not the responsibility of doing all the DJing themselves. Apps can support their users by catering to a variety of genre preferences and providing expertly curated playlists that hit the right notes.
Workout and fitness apps that offer a music menu are a perfect example. Users want some control of the vibe, but not ownership of the playlist. When they can choose their favorite genre and receive a mix tailored for the task at hand, they can stay focused on their fitness goals and not waste precious workout time getting bogged down in creating their own music playlists. Expertly curated music options that empower users to sweat it out with their favorite hits amplify the user experience, pumping up both workouts and app user engagement. When custom music options are on the menu, users eat it up!
Ask and you shall receive: Understanding user preference
Not everyone wants to share personal information with apps, but one thing they are willing to share is their music genre preference; in fact, a whopping 93% of users want to tell you what kind of music they like to get a more personalized audio experience.
This avalanche of support for personalization by genre confirms what we at Feed.fm have learned over the years: people want what they like, and a UX that integrates user preferences into onboarding and provides music selection options during sessions translates into more frequent app use, longer session times, and more valuable data about your users. Apps that deliver quality audio experiences across preferred music genres are getting more from their music strategy.
The music choices users want = the business results you need
When users are enjoying their favorite in-app music, via Feed.fm, they rack up session times that are 3.2 times longer. The surge in downloads paired with enhanced user engagement translates into lower churn rates and increased LTV (lifetime value) of users. And, with an end-to-end solution like the Feed.fm unified music system (UMS), you can crank up your ROI with minimal effort.
It’s easier than ever for apps to offer quality music choices
Feed.fm makes it easy to integrate custom music solutions in apps and smart devices. We take care of everything, from music licensing and curation to all the technical details of integration, streaming, and data tracking.
Now, it’s even easier to make a wide range of music choices available in your app, fast. You can elevate your app experiences with one of our out-of-the-box radio packages, featuring an extensive selection of genres and themes designed for engagement. We've delivered thousands of successful music stations for digital brands, and we analyzed the data to craft these collections to match the demands of today’s listeners.
Your app users want to march to the beat of their own drummer—make that dream a reality. Hit us up to learn how your app can become a personalized music oasis for users, and a wealth of user data for your product team.
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