Music, data & customer intelligence: Feed Radio is the whole package

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Integrating Feed Radio instantly puts the best curated music for apps at your customers’ fingertips, but it does a whole lot more than that. Feed.fm’s music solutions open up a world of insight into your customers’ preferences and behaviors. Gathering knowledge about user preferences, needs, and desires in order to enhance the user experience is known as customer intelligence, and it’s a key practice for winning long-term customer loyalty. Customer intelligence gained through music data empowers your business to make strategic, data-driven decisions that center the customer, resulting in increased customer satisfaction and music-led growth for your organization.

 

Feed Radio’s curated music for apps is a winning approach in a competitive market

In a marketplace crowded with apps of every sort, any feature that differentiates your offering and delights the customer strengthens your app’s chances at a coveted place on the home screen. Feed.fm’s curated radio stations—seamlessly integrated into the user experience—give users an added motivation to download your app. In fact, Feed.fm consumer data research has shown that 76% of users are more likely to download an app if they can choose the music they listen to. 

Personalized music is highly valued by users and is a powerful driver of customer loyalty. As an example, fitness apps that stream Feed Radio average a 70% increase in 90-day subscriber retention rates with premium in-app workout music. Phones

Music personalization is a crowd pleaser

Feed.fm research into app user behavior revealed that an overwhelming 93% of users want apps to personalize their music choices based on genre preferences. This is where Feed.fm’s curated music stations really shine: the ability to fine-tune music selections to match the preferences of users. In addition, real-time user data provides businesses with actionable customer intelligence that boosts the bottom line. More accurate music personalization brings greater user satisfaction and loyalty, which in turn leads to increased revenue and reduced operational costs due to lower churn rates.

 

Music choices offer a unique window into user preferences

Offering customers a music menu with the option to make their own music choices benefits app users, of course, but it’s also an unlock to businesses looking to learn more about their users. Apps with integrated music personalization enjoy valuable insights into user preferences based on their app activity. It’s important to survey users about genre preferences during onboarding, but it’s even more crucial to know what customers are actually tuning in to when they’re in your app. 

In this way, Feed.fm radio packages serve as a built-in survey, providing detailed user analytics and customer data that allow businesses to build a comprehensive understanding of their user base. With this knowledge, businesses can more strategically hone product improvements and target marketing.

 

Let music data and customer intelligence drive your strategy for success

Feed Radio makes getting licensed music onto your app easier than it’s ever been. With curated radio packages that encompass a wide variety of music genres (including specialty radio packages for fitness, wellness, and global use), we truly have something for everyone. And if there’s a niche genre or sub-genre that your users want, Feed.fm offers custom stations for a more tailored experience. 


Give us a shout and let’s see how music data and customer intelligence can amp up your UX and your engagement metrics!

 

 

 

 

 

 

 

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