Music transforms simple greetings into emotional experiences
Users rely on music to express emotions that words alone can’t capture. 81% of report respondents said they would reconsider sending a digital greeting card if premium music were included. This finding reflects a broader consumer desire for personalization and emotional resonance in digital products.
When a song is tied to a moment, like a nostalgic throwback in a birthday card or a trending hit in a holiday greeting, it amplifies the sender’s intent and deepens the recipient’s experience. That emotional lift makes content more shareable, encourages repeat use, and positions your app as the go-to choice for meaningful digital interactions.
Premium music unlocks new revenue opportunities
Personalization also drives willingness to pay. In our findings, 35% of users said they’d pay to include premium music in an eCard. This aligns with market projections in the global e-card market growth report and with industry coverage on how greeting cards are evolving to stay relevant.
By making licensed tracks part of a premium tier or upsell, apps can turn emotional connection into recurring revenue. Music add-ons, such as access to exclusive songs, themed clip bundles, or seasonal tracks, encourage higher ARPU and create new reasons for users to return to the app for every occasion. Over time, these moments build habits that translate directly into retention and long-term growth.
Feed.fm makes it simple to add licensed music to eCards
Adding licensed music no longer requires complex licensing negotiations or technical heavy lifting. Feed.fm’s unified music system delivers pre-cleared, major-label tracks and a seamless music streaming API. Product teams can integrate music quickly without disrupting existing workflows, while marketing teams gain a differentiating feature that users actually talk about.
This turnkey approach not only creates a better user experience but also drives measurable business impact. Apps powered by Feed.fm have seen boosts in user activity, higher repeat transactions, and stronger user loyalty because the music experience is both personal and premium.
Turn digital greetings into revenue-ready experiences
Adding music is a proven way to make eCards more engaging and profitable. Users connect emotionally with songs, and that connection drives higher sends, upgrades, and repeat use.
The 2025 Music Impact Report reveals how music increases engagement, personalization, and revenue across digital experiences. Use these insights to create features that resonate with users and keep them coming back.
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