Have you ever turned to a favorite track to cheer you up, or get you amped up? Or put on some music to help you wind down and chill out when you’re feeling stressed? Music can inspire us to feel all the feels: upbeat music can boost our spirits, motivate, and energize, while soothing music can help us relax, calm down, and feel comforted. The effect of music on our emotions is so profound that music is used in mental health therapies, treating conditions including depression and anxiety.
The results of our recent app engagement survey confirmed that music’s emotional punch is also key to app experiences. When users feel the music, it takes everything to a whole new level. In the survey, app users sounded off about the importance of music to their emotional well-being, the way that music increases their enjoyment of and engagement with apps, and their desire for in-app music to pump up their motivation and energy levels. Let’s dive a little deeper into the survey results on music and emotions to learn about how integrating music into apps can shift moods, boost engagement, and drive motivation and user satisfaction.
.svg)
Emotional impact of music helps app users feel good
Music hits deep, giving app users a feel-good vibe: an impressive 73% of consumers report that music enhances their emotional well-being. Why does music affect our emotions in this way? The mood-boosting power of music is rooted in our biology: listening to music can increase the body’s production of the “happy hormones” dopamine, serotonin, and endorphins.
The psychological benefits of music are clear, and thoughtfully integrating uplifting or calming music into fitness, wellness, and health apps can supercharge the user experience. When people associate an app with feeling good, they’re likely to open the app more often and stay on it longer. User experience (UX) research has shown that fitness and wellness apps that rock the right tunes get users to stick around 3.2 times longer.
Feel-good music cranks up user experience like nothing else
App users are hip to the big impacts of music on emotions and mood—58% report that music brings greater enjoyment and engagement to their experience. Whether it’s wellness music in the background of a guided meditation or thumping dance music for a hardcore workout, inspiring music transforms an app into a fully immersive, all-in experience.
With killer music baked in, apps don’t just stand out—they become part of users’ daily lives. The result? Rock-solid retention and top-tier ratings that keep your brand ahead of the pack.
The motivating power of music and emotions
Music is the spark that ignites movement and motivation, moving people into action and driving them toward peak performance. A whopping 72% of survey participants shared that music enhances their motivation and energy levels during app use. The energizing and motivating effect of music can be explained by the neuroscience of music. Rhythm inspires us to move in time with the music, which is why driving beats get us up on the dance floor, or keep us working out longer than we might have otherwise. Also, as noted earlier, music is a serious mood booster, and the happy emotions it generates create positive associations with the music and the activity.
So, whether users are pushing harder on the rowing machine or going deeper in meditation, music keeps them on track and engaged with their apps for longer. Hitting—and smashing—their goals only deepens the connection and creates yet another positive association, with the app itself.
Feed.fm brings the tunes
Here at Feed.fm, we’re all about pumping the power of licensed music straight into your app. Our research shows that app users don’t just like music, they live for it, and they rely on it in their favorite apps. Our carefully curated music stations can convert your app into an indispensable part of your user’s day.
Feed.fm’s unified music system takes care of all the messy bits of music licensing, curation, integration, streaming, and tracking, and rolls it all up into one easy-peasy setup. Ready to crank up the volume on your app’s growth? Let’s chat about how Feed.fm can help your business achieve music-led growth and unleash some serious good vibes.
Check out the explosive insights from our 2024 consumer app survey!
2 min