Want Your Social App to shape the Zeitgeist? Add Music

Every era has a soundtrack, and the apps that hold our attention long enough to drive cultural moments are the ones that own that soundtrack. Think about the last viral dance, trending meme, or emotional montage you saw online. Chances are, it had music at the center.

IFPI’s latest study shows that short-form video is now the #1 way young audiences engage with music, surpassing traditional streaming. TikTok, Instagram Reels, and YouTube Shorts set the benchmark, but the next cultural wave is just as likely to come from a smaller, faster-moving platform. So which new apps will catch the wave and capture the attention of the masses? Could it be yours?

Don’t just follow music trends. Power them.

Music makes content worth sharing. It turns a clever idea into a viral trend and gives creators the tools to connect emotionally with audiences. For social apps, music is not optional. Quality music features are the spark that ignites engagement and community. Social media + music turbocharges performance: 50% of today’s Billboard Artist 100 Top 10 Music Artists — Renee Rapp, Chappell Roan, Alex Warren, Benson Boone, and Sabrina Carpenter — were vaulted via social media.

If you want your app to be part of the cultural conversation, you need:

• Licensed major-label music that creators already know and love
• Curation for trends so your catalog feels fresh, relevant, and high-quality
• Seamless in-app tools for adding clips to short-form content in seconds

Why Emerging Apps Can Win Big:

Consider this: Today's TikTok-dominated UGC landscape isn't much older than MySpace (remember them?) was when Facebook arrived. You don’t have to be the top app to set trends. Smaller apps can move faster, target niche communities, and foster authentic engagement. The right music integration levels the playing field, giving your creators the same cultural ammunition as the big platforms. Feed Clips is leveling the playing field for new apps that need music to win our attention.

Feed.fm: Your Shortcut to the Sound of Culture

With Feed Clips, you get the only API that delivers fully licensed, major-label music clips fully cleared for use in social media. You also get the music industry’s leading curation team for apps, a group of highly-skilled humans (not AI) with the cultural savvy to serve your users the hits. You handle the product vision; we handle the delivery, curation, and compliance.

If you’re building the next big social app, the soundtrack starts here.