Can you imagine sports without music? Music has a unique power to build excitement and anticipation for sports events: stadium music to get the fans energized, halftime performances to delight the crowd, and sports songs to create camaraderie and team spirit. Kendrick Lamar’s dynamic halftime show at the big game is just an example of the kind of exhilaration that music can inspire among sports fans. Athletes rely on motivating music to grind through grueling training sessions, to get psyched up before athletic events, and to spur them on during games. Sports tech companies are keeping this buzz going, integrating music into their sports apps to carry that musical energy into the virtual realm. If you’re curious about how music impacts the user experience in sports apps, read on for more about how well music and sports play together.
Music hypes up the sports fan experience
Sports team fans respond to music whether they’re in the stadium or on the app. As an example, the Golden State Warriors partnered with Feed.fm and JBL to create a virtual sports music experience for its fans aimed at amping up user engagement. To focus attention on the Warriors playoffs, they brought fans a custom, branded music player with curated playlists optimized for each home game. In addition to driving an 81% improvement in session times, this innovative sports music campaign delivered valuable insights about fan music preferences.
Sports tech startups leverage sound and music to set new records for athletic performance
Sports techies are pushing the boundaries of how users can engage with and benefit from sports apps. In a groundbreaking partnership that creates connections between amateur and professional athletes, the personal training app Future has merged with Autograph, a fan engagement app cofounded by Tom Brady. The mission is to enable users on the personal training app to be inspired by words of wisdom from their favorite professional athletes, increasing user motivation and enhancing the uniqueness of the Future app as a training tool. Powered by curated music from Feed.fm, Future’s sports training app invigorates user workouts with personalized jams that inspire.
For small companies with a big idea, music can be the magic ingredient that pulls it all together. Case in point: alphabeats is a revolutionary neurofeedback training tool for athletes. Users of alphabeats are empowered to optimize their athletic performance by entering a music-induced flow state, creating the conditions in which they can reach their highest athletic potential. Expertly curated music—provided by Feed.fm—is delivered to the user via the alphabeats wearable sports technology headband. Through this music-mediated neurofeedback training, athletes become adept at getting themselves into and out of a flow state, accelerating progress toward their athletic goals.
Sports technology companies have a sports music partner in Feed.fm
For sports apps eager to generate excitement and enhance performance through the power of music, Feed.fm is already in the game. With a decade of experience in music licensing, curation, and streaming for a wide variety of consumer-facing apps, Feed.fm has the connections and the know-how to get music onto your sports app quickly, legally, and affordably. Licensing music for sports apps can be easier than you think with Feed.fm’s unified music system, an all-in-one package that covers all your bases.
If you’re ready to get in the game, give us a shout and let’s talk music!
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