The wellness market is one of the few industries that is positioned to continue on a robust growth trajectory. Generating $500 billion annually in the U.S. alone, wellness products and services appeal to consumers of all demographics. The need for wellness support is all the more pressing as access to healthcare moves farther out of reach for many Americans, and people look for ways to improve their health and wellness on their own. Wellness tech and wellness apps present an accessible and immediate path for consumers looking to proactively take charge of their health and well-being.
At Feed.fm, our mission is to help people optimize their lives with music, and that includes supporting their health, fitness, and wellness. We’ve found that science-backed music that’s designed for specific wellness goals is a significant driver of success when it comes to getting fit, reducing stress, improving focus, and inducing sleep. In-app wellness music draws users to explore wellness tech options, promotes downloads and user retention, and ultimately supports the development of positive wellness habits for users.
Our traditional healthcare systems are behind the curve
In the U.S., our traditional healthcare systems are no longer providing adequate care. With access to healthcare tied to employment and large numbers of people out of work, there exists a fundamental barrier to basic services. As our societal safety nets are being removed, many people are losing what little access to medical care they may once have had. Even for those with health insurance, waitlists to see medical practitioners are long, especially for medical specialists and mental health care; the costs of care are prohibitive, and many practitioners are under pressure to rush through appointments.
Research by The Harris Poll, detailed in their report “The Patient Experience: Perspectives on Today’s Healthcare,” finds that the current healthcare system is not meeting the needs of 73% of U.S. adults. In his foreword to the report, the CEO of The Harris Poll, John Gerzema, notes “how clearly the findings demonstrate how the system itself is getting in the way of people being able to take care of themselves as well as the ones they love. The system is costly, confusing, and it takes too long to get the needed care. The result is that people want to engage with it less, which can lead to even more health problems—both physical and mental.”
Functional music, that is, music for health and wellness purposes that is composed and curated according to science-proven principles, offers a scalable way to fill some of the gaps left by the failures of the healthcare industry.
How wellness tech can implement functional music to support user health and wellness
While functional music cannot take the place of a well-run healthcare system, it can support users in significant ways in their pursuit of improved health and wellness. “Music as medicine” is a way of thinking about how the strategic implementation of science-backed music can support health goals for users; for example, sleep induction music for someone struggling with insomnia, deep relaxation music for a person suffering from anxiety, and meditation music for developing stress management skills.
Feed.fm delivers expertly curated wellness music experiences that can be quickly integrated into wellness apps and wellness tech. Our wholly owned wellness music library contains a wide variety of music, composed to exact specifications by top musical artists in their genres.
The Feed.fm curation team works with data on the ideal ranges for functional music’s rhythm, tone, bpm, and other musical qualities in order to provide the optimal musical experience for the user, depending on the wellness goal. The resulting music stations are quickly accessible and perfectly aligned for user satisfaction and success.
In-app music makes wellness tech stickier
As people become increasingly interested in taking charge of their own well-being, they are prioritizing spending on health and wellness, including wellness tech. J.P. Morgan reports that 82% of U.S consumers consider health and wellness a top or important priority in their everyday lives. Personalized functional music is a key way to make wellness tech an indispensable part of your users’ routines. By positively boosting both mood and motivation, curated wellness music magnifies the impact of wellness technology, increasing user loyalty and retention.
Some of the most pressing wellness issues that drive consumer interest in wellness apps and wellness tech are related to stress and anxiety, and this is where functional music really shines. In-app music can reduce stress, enhance emotional regulation, and promote sleep. By fulfilling your users’ needs with music-supported wellness content, you’ll keep your app on the home screen and bring users back to your app day after night after day.
Feed.fm brings music-led growth to wellness tech
Feed.fm is the go-to partner for wellness tech companies inspired to meet user needs with an integrated, scientifically based music experience. Our unified music system works seamlessly with wellness apps and platforms by removing the legal and technical barriers that hold others back.
Interested in how music can deepen user engagement and promote music-led growth for health and wellness platforms?
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