Licensed music clips: leveling the playing field for new social apps

At Feed.fm, we believe every digital experience deserves a soundtrack. With Feed Clips, we’re transforming how apps bring licensed music clips into the moments where culture now lives: short-form video, social content, and user-generated content.

The story’s bigger than TikTok, Instagram, or YouTube. A new wave of niche social and UGC platforms built around hobbies, passions, and communities is rewriting what connection looks like online. These apps are where culture is bubbling up, not trickling down. But there’s one big problem: users expect music everywhere, and most smaller platforms haven’t had a way in.

Especially when it comes to licensed music clips, the stakes are high. Users don’t just want music, they want the tracks they know and love. Nearly 70% are willing to pay for premium access to it. Until now, only Big Tech could deliver that.

That’s why we built Feed Clips, the first music API that gives every app access to licensed, major-label music clips through one simple integration. That means top artists across genres and themes like 2020s hits, throwbacks, feel-good vibes, and more ready to plug in and light up your user experience.

 

Why now: The fragmented era of social apps

We’ve entered an era where culture is shaped across dozens of smaller platforms, not just the big three. From fitness communities and creator-first apps to neighborhood networks and hobby-specific spaces for everyone, from dog lovers and car enthusiasts, fragmentation is fueling new opportunities. These are the places where users feel seen, and where the next big thing is born.

But here’s the reality: without music, these apps hit a ceiling. Short-form content without sound feels flat, and engagement drops. Big Tech could build massive licensing operations to solve this. Smaller players have been locked out until now.

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What Feed Clips does

Feed Clips changes the rules. It’s the only Unified Music System stocked with major-label licensed music clips, delivered through a lightweight API. With it, any app can offer:

  • Curated Collections: fresh, trend-aware playlists built around moods and genres.
  • Pre-clipped tracks: ready-to-use song segments for fast, seamless UX.
  • Custom clipping: give users the freedom to pick the exact moment they want.

All of this comes fully licensed, pre-cleared, and rights-managed. Feed.fm takes care of the heavy lifting, including reporting, royalties, and compliance so your team does not have to.

 

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Why it matters

For end users, music is the hook that stops the scroll. It is what makes a clever idea go viral, or turns a simple post into a cultural moment.

For digital brands, music is a growth engine. It fuels signups, session times, and retention, helping apps turn casual users into loyal communities. Feed Clips makes it not just possible, but easy.

  • For developers: Launch with music fast, without building your own music API.
  • For ops leads: Stay compliant without wrangling contracts or royalties.
  • For founders: Compete with Big Tech by offering the experiences users expect, and without hiring a licensing team.
  • For rightsholders and artists: Unlock new revenue streams and visibility in the places where music discovery now starts.

 

Feed Clips levels the playing field. It gives every app the cultural firepower of premium music clips without the legal headaches or operational drag.

The future of social media is fragmented, fast-moving, and music-powered. With Feed Clips, we’re making sure that every app can deliver the soundtrack users expect. Music is the heartbeat of the digital ecosystem, and with Feed Clips, you can put it at the core of your experience.

Ready to explore what licensed music clips can do for your app?

Talk to a music specialist today