The connectivity of fitness technology has come a long way in recent years. From ever-advancing wearables like smartwatches and smart rings, to punch tracking boxing equipment, to connected ankle weights and kettlebells, there is now a connected fitness device for just about everything. And with the continual evolution of technology, the hybrid fitness model, and the integration of Web3 concepts in fitness, even greater convenience and connectivity are on the horizon.
We believe deeply in the power of music to impact our lives in a variety of meaningful ways. So much so, in fact, that it’s the foundation of Feed Media Group (FMG) and everything we’re building. While we intuitively know that music matters in exercise, as curators of exercise soundtracks for some of the world’s leading fitness brands, we are always working to better understand WHY.
At 95 years old, the American jazz legend Tony Bennett - known for swinging hits like "I Left My Heart In San Francisco" and "The Best Is Yet To Come" - has been charming generations of listeners and audiences for close to seven whole decades, having recently shattered a Guinness World Record by becoming the oldest person to release an album of new material.
At Feed Media Group (FMG), we have an amazing team of curators (recently highlighted here) that bring our brand partner’s soundtracks to life. But before that team can start working their magic, the music must first be acquired, packaged and cleared in a painstaking process handled by our equally talented and hard-working engineering team. This team is also responsible for wrangling the large volume of data sent by the music rightsholders on a regular basis. To be able to do this, they rely heavily on our proprietary music APIs.
Fitness and fitness tech experienced accelerated change during the COVID-19 pandemic. Feed.fm, the platform powering music for workouts at home and in the gym, is providing fitness brands intel to help weather the storm.
The last few years have been incredibly tumultuous for all of us and in every area of our lives. From health to education to family to work, the pandemic has left us questioning how we want to live. And, since work is such a major part of our lives, we’re now questioning what matters to us most in a job. In fact, over 40% of respondents to Microsoft’s Work Trend Index are considering finding a new employer this year.
Join us to learn how using music drives retention in your digital fitness apps. Co-hosted by Feed Media Group, COO, Lauren Pufpaf, and Mohammed Iqbal, founder and CEO, SweatWorks. In our webinar we will cover the following topics:
The Dawn of a New Era: Embracing the Hybrid Model
As summer arrives and restrictions continue to loosen, fitness studios and gyms are seeing familiar faces return, tickets to live shows are selling out, and many people who were previously required to work from home (WFH) are resuming their old commutes - at least in part.
Now that we’re seeing some light at the end of this long tunnel, people are starting to reflect on the last year. There were plenty of personal growth opportunities and so many turbulent emotions. The business/work aspect of life has also been a somewhat conflicted experience, with some businesses thriving while others were knocked down hard.
Music can bring about intense, measurable physiological changes. At Feed.fm, we talk a lot about music’s ability to get you through the tough parts of a workout through psychological and physiological stimulation. Because we are often focused on music’s impact on exercise, we tend to gravitate to its profound impact on endurance (music increases by 15%!) and perceived exertion (music decreases by 12%!). But we know that music also has the power to decrease arousal and bring heart rate, blood pressure and even body temperature down. For this post, I’ll be exploring the ability of music to down-regulate key body measurements and how it can help heal.