<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=430413600832368&amp;ev=PageView&amp;noscript=1">

Lauren Pufpaf

Recent Posts

Why Tony Bennett Embodies the Power of Music

Posted by Lauren Pufpaf on Oct 15, 2021 11:15:00 AM

At 95 years old, the American jazz legend Tony Bennett - known for swinging hits like "I Left My Heart In San Francisco" and "The Best Is Yet To Come" - has been charming generations of listeners and audiences for close to seven whole decades, having recently shattered a Guinness World Record by becoming the oldest person to release an album of new material. 

Read More

Topics: Music therapy, Power of Music, Wellness Music

APIs: Streamlining music integration for apps

Posted by Lauren Pufpaf on Aug 25, 2021 11:00:00 AM

At Feed Media Group (FMG), we have an amazing team of curators (recently highlighted here) that bring our brand partner’s soundtracks to life. But before that team can start working their magic, the music must first be acquired, packaged and cleared in a painstaking process handled by our equally talented and hard-working engineering team. This team is also responsible for wrangling the large volume of data sent by the music rightsholders on a regular basis. To be able to do this, they rely heavily on our proprietary music APIs.

Read More

Topics: App Development, Music API

Feed.fm Announces New Data, Pointing Toward Hybrid Model of Fitness

Posted by Lauren Pufpaf on Aug 3, 2021 10:00:00 AM

Fitness and fitness tech experienced accelerated change during the COVID-19 pandemic. Feed.fm, the platform powering music for workouts at home and in the gym, is providing fitness brands intel to help weather the storm. 

Read More

Topics: Power of Music, Digital Fitness

What Really Matters Day to Day? Re-envisioning work in 2021

Posted by Lauren Pufpaf on Jul 19, 2021 5:28:28 PM


Click here to read "What Really Matters Day to Day? Re-envisioning work in 2021" on LinkedIn

The last few years have been incredibly tumultuous for all of us and in every area of our lives. From health to education to family to work, the pandemic has left us questioning how we want to live. And, since work is such a major part of our lives, we’re now questioning what matters to us most in a job. In fact, over 40% of respondents to Microsoft’s Work Trend Index are considering finding a new employer this year. 

Read More

Topics: Company Culture, Feed Media Group

Live Webinar - Feel The Burn Not The Churn: Using Music To Drive Retention in Digital Fitness

Posted by Lauren Pufpaf on Jul 9, 2021 6:43:15 PM

Join us to learn how using music drives retention in your digital fitness apps. Co-hosted by Feed Media Group, COO, Lauren Pufpaf, and Mohammed Iqbal, founder and CEO, SweatWorks. In our webinar we will cover the following topics:

Read More

Topics: Digital Fitness, Webinars, Customer Engagement

The Dawn of a New Era: Embracing the Hybrid Model

Posted by Lauren Pufpaf on Jun 15, 2021 5:00:00 AM

The Dawn of a New Era: Embracing the Hybrid Model

As summer arrives and restrictions continue to loosen, fitness studios and gyms are seeing familiar faces return, tickets to live shows are selling out, and many people who were previously required to work from home (WFH) are resuming their old commutes - at least in part. 

Read More

Topics: Digital Fitness, Company Culture

A Pandemic Year in Musical Review

Posted by Lauren Pufpaf on Apr 19, 2021 7:03:43 PM

Now that we’re seeing some light at the end of this long tunnel, people are starting to reflect on the last year. There were plenty of personal growth opportunities and so many turbulent emotions. The business/work aspect of life has also been a somewhat conflicted experience, with some businesses thriving while others were knocked down hard.

Read More

Topics: Music Review, Mixtape

Helping the Heart Find its Rhythm

Posted by Lauren Pufpaf on Jan 24, 2021 12:48:00 PM

Music can bring about intense, measurable physiological changes. At Feed.fm, we talk a lot about music’s ability to get you through the tough parts of a workout through psychological and physiological stimulation. Because we are often focused on music’s impact on exercise, we tend to gravitate to its profound impact on endurance (music increases by 15%!) and perceived exertion (music decreases by 12%!). But we know that music also has the power to decrease arousal and bring heart rate, blood pressure and even body temperature down. For this post, I’ll be exploring the ability of music to down-regulate key body measurements and how it can help heal.

Read More

Topics: Music therapy, Power of Music, Wellness Music

6 Tactics to Stay Happy in a COVID Winter

Posted by Lauren Pufpaf on Jan 22, 2021 12:46:14 PM

Well, friends, it looks like it’s going to be a long winter. Case counts in my county are up 120% in the last two weeks and we’re back to purple status. As we prepare to hunker down for the next few months, I have realized it will take all the tools in the toolbox to stay sane and maintain some peace of mind this winter. With a demanding job and a demanding (awesome!) 3 year old, it takes more presence and proactive measures to stay balanced than it ever has. I know my colleagues and others around the country are in the same stressful boat.

Read More

Topics: Power of Music, Wellness Music

Building Fitness Businesses in Times of Uncertainty

Posted by Lauren Pufpaf on Aug 14, 2020 8:00:00 AM

Whether you’re a personal trainer, studio franchisee, content creator, or gym owner (or anything in between), this year has been turbulent to say the least. At Feed.fm, we’ve been rapidly iterating on products to serve more segments of the market and helping businesses with digital strategy every day. We work with partners on all sides of the industry that are 100% focused on driving successful digital businesses. And, we’re excited to learn from our latest collaborator - KK Hart, Certified Business Coach and Consultant. 

Read More

Topics: Music Licensing, Startups, Digital Fitness, Music Integration