We all know the right music can either enhance or detract from an experience, whether you’re at the gym, shopping, or enjoying a meal with friends. Research has shown that music has a powerful effect on consumer behavior, influencing emotions, moods, and even purchasing decisions. In an interview, Feed Media Group’s COO and Co-Founder, Lauren Pufpaf, discusses how background music can, in fact, make or break the customer experience.
For gyms and fitness studios, background music matters. In addition to creating a welcoming environment and communicating the brand vibe, gym music must support the members’ energy, motivation, and focus. Fortunately, Feed.fm has over 10 years of experience in helping fitness and wellness brands soundtrack their user experiences using science-backed composition and curation strategies. Curious about how to program the best background music for your gym? Read on!
The January rush is real, and you want to be ready
In early January, gyms and fitness studios experience a surge of new members inspired by their New Year’s resolutions to get fitter and healthier. You’ll also see returning members you haven’t seen in a while, fired up and ready to get back to their fitness and workout routines. From the moment they walk in the door, you’ll want to provide maximum support, and that includes welcoming them with motivating background music.
Feed.fm research on the January rush showed a 20% increase in fitness app users in January 2022 compared to the previous month. For in-person gyms and fitness studios, 12% of users sign up for gym memberships in January, making it the busiest month for welcoming new members. But turning resolutions into long-term commitment is a task that members need help with. By making use of the best gym music, businesses can increase member engagement and retention while at the same time motivating members to crush their fitness goals.
Workout playlists from Feed Originals set the tone and the pace
The music for your gym is too important to leave to the whims of whoever happens to be at the desk that day. Your gym’s workout music should be intentionally designed and curated to develop and support your brand image and keep everyone energized and excited throughout the day. Feed Originals has created a science-backed library of background music for gyms, with both curated playlists and an AI tool for making your own mixes. Your users will appreciate a musical environment that puts their success first. When your members are seeing gains and hitting their goals, they’re much more likely to stick with the program.
Background music for gyms is easy with Feed Originals
Background music is an often-overlooked yet key influence on customer satisfaction. At Feed Originals, we understand that workout background music for gyms is a vital component of the overall user experience, with the power to significantly increase user engagement and retention.
Our purpose-built gym music library is designed to make everything easy for you. No more worries about legal problems stemming from copyright infringement or mistakes with music licensing—all of the music for Feed Originals is wholly owned and legal for business use throughout the world. And no more concerns about explicit lyrics being blasted throughout the gym, the tracks are all family-friendly.
Get ready now for the January rush!
Talk with a music specialist about how Feed Originals can make getting better background music an easy lift for your business.
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