The Resolution Rush
Every digital fitness brand is preparing for the January rush. That magical time of year when New Year’s resolutions bring a wave of fresh users looking for fitness apps to help them reach their health and wellness goals. Acquisition campaigns are likely already in place to entice new users to download and workout, but by March, most apps see a steep drop-off.
For product, operations, and content leaders, the question isn’t just how many people you acquire, it’s whether those users stay motivated, engaged, and paying for your platform beyond the first few weeks.
Why retention starts with user experience
First impressions drive long-term loyalty. If a user’s first workout feels generic or mismatched, they’re unlikely to return. If the user experience(UX) feels motivating, personalized, and brand-aligned, they’re far more likely to stick.
The right music is the fastest way to amp up your UX and make a great first impression. It energizes workouts, shapes emotional connection, and turns a routine into a habit.
The foundations of a successful music strategy
Always in the zeitgeist, always on brand
Keeping music current is crucial, and so is protecting your brand. Feed.fm’s curators keep your app in step with culture, while our music rating system ensures brand-safe listening. Your team gets the best of both: fresh content with full compliance.
Offering personalized experiences
Consumers expect experiences tailored to their goals. Music is no exception. Apps that personalize music or provide curated music choices see higher engagement and longer sessions.
Feed.fm helps product teams integrate music personalization seamlessly, without adding complexity to your roadmap.
Soundtracking the full wellness journey
Today’s users want more than HIIT tracks. They expect support across workouts, recovery, meditation, and sleep. Fitness brands that provide this full-spectrum soundtrack extend their value, increasing retention.
Our expert curators build workout mixes proven to motivate and wellness music strategies designed for focus and recovery. This keeps your users coming back day after day, not just during January.
From top genres to relaxation and mindful themes, Feed.fm-curated music packages make it easy for fitness apps to deliver the right music to the right person at the right time.
Why Feed.fm is the clear choice for fitness music solutions
The Feed.fm music curation team is the best in the business. We’ve curated thousands of workout mixes for brands like Tonal, Alo Moves, Johnson Health and more. Product, ops, and content leaders partner with Feed.fm because we’re the only full-service music solution for digital fitness:
- Science-backed curation: Expertly designed playlists proven to motivate workouts, improve performance, and extend session length.
- Personalization tools: Seamless integration so users get music tailored to their goals, boosting engagement and retention.
- Access to popular tracks + exclusives: From chart-toppers to limited-edition sizzle stations, your brand always sounds fresh and relevant.
- Global licensing + compliance: End-to-end rights management, legal clearance, and indemnification. Feed.fm protects your brand at every step.
- Out-of-the-box fitness music packages: Pre-built, scalable solutions that make it easy to launch a comprehensive music strategy fast. Get the industry’s best workout mixes and wellness soundtracks, without slowing down your roadmap.
Don’t let your resolutions fade away
Your January acquisition campaigns will bring the downloads. Feed.fm ensures those users stay engaged all year long.
Don’t wait until after January to figure out your music strategy. By then, it’s too late to impact retention. Now is the moment to launch the music that keeps your new users coming back all year long.
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