The resolution rush
Every digital fitness brand is getting ready for January and the resolution rush. New Year’s goals bring a wave of fresh users looking for an app to help them get there. Acquisition campaigns are already lined up to bring in the downloads. But by March, most apps see a steep drop-off.
For product, operations, and content leaders, the real question isn’t how many people you acquire. It’s whether they’re still working out, still engaged, and still paying in April.
Why retention starts with the first workout
First impressions drive long-term loyalty. If a new member’s first workout feels generic, they’re unlikely to come back. If it feels motivating, personal, and on brand, they’re far more likely to stick.
The right music is the fastest way to make that first impression. 94% of users say music is crucial to staying motivated during workouts, and the apps that build workout music into the product see it in their retention numbers:
- Sworkit users who listen to Feed.fm music have 2.5x the 90-day retention of users who don’t.
- Future members who selected a Feed.fm station had 3.3x longer session times.
- Ergatta saw 5x longer rowing sessions with Feed.fm music.
The foundations of a music strategy that keeps members
Always in the zeitgeist, always on brand
Keeping music current matters, and so does protecting your brand. Feed.fm’s curators keep your app in step with culture, and our Music Rating System keeps every track brand-safe. Your team gets fresh music with full compliance.
Current also means exclusive. This year we launched Hopeless Pop-Punk Cardio with Hopeless Records and Dancefloor Liberation with Madonna’s team, two limited-edition Sizzle Stations that give members a new reason to open the app without anyone building new classes.
Personalized experiences
Members expect an app that knows their goals, and music is part of that. Apps that let users choose their music see higher engagement and longer sessions. Some of the most popular stations are built around a coach’s own taste: Tonal turned trainer-inspired music into one of its strongest engagement features.
Feed.fm adds music personalization without adding complexity to your roadmap.
Soundtracking the full wellness journey
Members who join in January want more than HIIT tracks. They expect support across workouts, recovery, meditation, and sleep. Fitness brands that soundtrack all of it give members more reasons to come back.
Our curators build workout music grounded in exercise science and wellness soundtracks designed for focus and recovery. From top genres to calm, mindful themes, Feed.fm curated music packages make it easy to give each member the right music at the right moment.
Why fitness brands choose Feed.fm
The Feed.fm curation team has built thousands of workout mixes for brands like Tonal, Alo Moves, Johnson Health Tech, and more. Product, ops, and content leaders work with us because we’re the only full-service music solution for digital fitness:
- Science-backed curation: Workout mixes designed to motivate, improve performance, and extend sessions.
- Personalization: Music tailored to each member’s goals, built to lift engagement and retention.
- Popular tracks plus exclusives: From chart-toppers to limited-edition Sizzle Stations, your app always sounds current.
- Licensing and compliance: Rights management, clearance, and indemnification handled for you. Feed Radio is licensed across the US, Canada, and Australia.
- Ready-to-launch fitness music packages: Pre-built workout mixes and wellness soundtracks you can launch fast, without slowing down your roadmap.
Don’t let January’s members fade by March
Your January campaigns will bring the downloads. Feed.fm keeps those members engaged all year.
Waiting until after the resolution rush to sort out your music means waiting until the drop-off has already happened. The time to launch the music that keeps new members coming back is now, before January.
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