Wellness is getting an upgrade. Since the pandemic, many of us have put health at the top of our agendas. The numbers back it up: A McKinsey survey shows that 79% of people now view wellness as essential, with 42% calling it a top priority.
Investors are betting on the future of wellness tech—Crunchbase reports that venture capital in this space doubled between 2020 and 2022, breaking $12 billion as the industry expands.
One of the hottest trends is the integration of music and AI to craft custom wellness experiences. Music has always been a go-to for stress relief, motivation, and boosting performance, but now, it’s the heart of a wellness revolution. Nearly 75% of users are more likely to download an app that lets them personalize music, and 94% say music is a must for workout motivation.
Increasingly wellness brands are making music a core feature in their product experience. Leading the charge is Aescape, known for its pioneering AI-driven massage technology that pairs AI with real-time, adaptive music streaming. By collaborating with Feed.fm, Aescape’s massage technology adjusts music dynamically based on a user's relaxation level, offering a fully immersive experience that combines cutting-edge robotics with soothing sounds.
Another name that's making waves is alphabeats, a cognitive training app that uses music to boost focus and calm. alphabeats takes it to the next level by integrating biofeedback, helping users concretely understand the efficacy of various music for mental training.
AI personalization is central to the technology taking us into the future of wellness. No more one-size-fits-all soundtracks—AI-driven wellness tech platforms like Aescape and alphabeats adapts music on the fly. By tracking engagement, focus, and relaxation metrics, these platforms fine-tune music to enhance relaxation, energy, or focus. It’s music, curated by your body’s needs.
As personalization becomes more important to consumers, biofeedback-driven, AI-enhanced music tech is set to scale fast. Wellness tech now offers a powerful mix of sound and science for healthier, happier living.
One thing’s clear to investors and users: music and wellness tech are redefining what it means to care for mind and body. As the industry keeps innovating, the future of wellness sounds better than ever.
Read "Music for Wellness" to learn more about the science behind the music that is powering the future of wellness.
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