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Chris Schreiber

Chris has led marketing and driven consistent growth for multiple category-defining B2B technology companies, after beginning his career with Google. He has played in rock bands since he was a kid and now likes to jam with his own kids.

Recent Posts

Workout Music to Fine-Tune Your App Personalization Strategy

Posted by Chris Schreiber on Aug 25, 2022 10:00:00 AM


How top fitness apps use music for app personalization.

Music has the uncanny power to create an environment, set a mood, and motivate people to move. In fact, according to research by Feed Media Group1, 93% of exercisers say that “music makes or breaks a workout.” But what do people think makes for great workout music? You’ll get as many answers as people you ask. De gustibus non est disputandum, or as we say now, “There’s no accounting for taste.”

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Topics: Digital Fitness, Customer Engagement, Fitness App, workout music

What Does It Cost To License Music For Online Business Use?

Posted by Chris Schreiber on May 5, 2022 12:20:05 PM

When the news broke about the $300 million lawsuit against Peloton, it was a clarion call for many to reexamine how their companies were licensing and reporting their use of copyright-protected music. The National Music Publishers’ Association brought the copyright infringement claim against Peloton on behalf of 14 of its music publisher members. 

There’s no doubt that the right music can enhance your company’s success, but it’s important to remember that using major label hits or trending indie tracks requires proper licensing. With a company’s reputation and finances on the line, it’s crucial to understand how music licensing works and the range of costs associated with it. Read on for the most important things you need to know about the cost of music licensing for businesses.

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Topics: Music Licensing, Music for Businesses

3 Types of Music Licensing All Businesses Should Understand

Posted by Chris Schreiber on Mar 10, 2022 11:00:00 AM

Most businesses want to enlist the power of music to motivate and inspire their customers, but the thorny thicket of music licensing causes understandable hesitation and confusion. What kind of music licensing is necessary to have music on a website? Or in a commercial video? Or to play music during a performance or event? And what about music licensing for small businesses, like restaurants, bars, and stores? Or for fitness companies to enhance workouts?

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Topics: Music Licensing, Music for Businesses

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