We’ve always believed that music has the power to transform how people move, feel, and connect. Our latest partnership with Kendall Toole's Never Knocked Out (NKO) Club™ proves it in a big way.
NKO Club™ is the brand-new holistic health app from Kendall Toole, the former Peloton instructor and superstar, mental health advocate, and all-around force for good. Her new platform blends movement, mindset, and meals into one seamless experience built around resilience and self-care. When Kendall told us she wanted music to play a major role in how people engage with the app, we knew Feed.fm could help her make that vision real.
How we brought music into the NKO digital wellness experience
Our team collaborated closely with Kendall to design a fully licensed, emotionally connected music strategy that fits every part of the NKO journey. From boxing and cycling to guided journaling and meditation, each mix is tuned to the energy and intention behind the moment.
Kendall’s Pop Punk station quickly became the crown jewel of the collection. It’s packed with 2000s throwbacks, modern revival tracks, and a whole lot of grit. It perfectly captures the NKO mindset: bold, unapologetic, and built on the idea that getting back up is what makes you strong.
The full lineup spans rock, hip-hop, EDM/house, throwback hits, downtempo, and mindfulness stations. Every soundscape is chosen to help users stay present, push through, or wind down.
“Working with Kendall has been an incredible collaboration,” said Feed.fm Senior Music Curator Juan Hernadez-Cruz. “She understands how music can power not just movement, but mindset. Together, we created something that feels authentic, emotional, and motivating from start to finish.”
Why this partnership matters
For us, partnerships like this highlight what Feed.fm is all about: helping innovative brands use licensed commercial music to drive engagement, motivation, and retention. With our unified music system, NKO Club™ can stream major-label hits and restorative tracks safely and seamlessly, while staying focused on delivering powerful wellness content to its community.
It’s the perfect blend of sound and strategy. A music experience that doesn’t just fill the silence, but actively supports NKO’s mission to help people rise stronger every day.
"Music is a core pillar of NKO Club. It's a huge part of how my community and I have established our connection, whether through 2000s throwback mixes, mental-health themed rides, intense metal, EDM, or even pop-punk to help them get through a tough class. Working with Feed.fm to make my vision for the platform possible, while giving members autonomy to select a music experience of their choice, was such an obvious partnership, and I can't wait for people to experience the music stations within the app. I’m proud of how seamless it has been working with Feed.fm as we navigate creating the best experience for NKO Club members alongside the ever-changing world of music." Kendall Toole, Founder and CEO of NKO Club™
"Music is a core pillar of NKO Club. It's a huge part of how my community and I have established our connection, whether through 2000s throwback mixes, mental-health themed rides, intense metal, EDM, or even pop-punk to help them get through a tough class. " Kendall Toole, Founder and CEO of NKO Club™
NKO Club™ officially launches today, November 19, 2025, on iOS and Android. We can’t wait for users to experience how great it feels when movement, mindset, meals, and music come together in one place.
Talk with a music specialist to learn how Feed.fm helps fitness and wellness innovators like NKO Club™ build music-powered experiences.
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