Juan Hernandez-Cruz

A creative and administrative professional with over a decade of experience working in music, digital media, healthcare, education, sales, and more. He previously worked at Colonize Media where he handled various aspects of digital distribution for music and video assets. Juan is also a musician and has been playing guitar for most of his life.
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Recent Posts

It's a Trap! Celebrating the Trap DNA in Pop Music around the World

Posted by Juan Hernandez-Cruz on Jul 6, 2021 7:02:28 PM

When we look at the last 20+ years of music, to say that hip hop has become a pillar of popular music would be an understatement. 

The same could be said for trap music and, although we often use the beat and hi-hat as identifiers of the sound, it’s also differentiated by vocalization, composition, and lyrical tropes. This allows trap as a genre to be more absorbable and easier to mix, therefore the spectrum of influence is wide. 

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Topics: Music Curation, Power of Music