At Feed Media Group (FMG), we have an amazing team of curators (recently highlighted here) that bring our brand partner’s soundtracks to life. But before that team can start working their magic, the music must first be acquired, packaged and cleared in a painstaking process handled by our equally talented and hard-working engineering team. This team is also responsible for wrangling the large volume of data sent by the music rightsholders on a regular basis. To be able to do this, they rely heavily on our proprietary music APIs.
The last decade saw major transformations to the fitness industry, with an explosion of new digital fitness companies spurring the old guard to adopt digital engagement strategies. Yet even the most farsighted would likely concede that the future has arrived much quicker than expected. COVID-19 is already seen as a tipping point in the merging of fitness and digital. As discussed in our recent whitepaper, Content, Community and Technology: Digital ecosystems for fitness brands, fitness customers increasingly expect that all brands provide convenient, high-tech options for exercising remotely.
As discussed in our recent whitepaper, Content, Community and Technology: Digital ecosystems for fitness brands, the community aspect of digital fitness is key to building a sustainable fitness business. Factors including technological advances, more varied living arrangements, and decreasing participation in organized religion (especially for millennials), are driving people to create community in different ways than in the past.