Music can enhance so many of life’s experiences, and when the perfect music is paired with an activity, the effect can be magical. Whether it’s a fitness workout, a meditation session, or just relaxing and falling asleep, the right music at the right time makes everything better. The music curation team here at Feed Media Group (FMG) is experienced at selecting music for businesses—we understand how important it is to expertly and thoughtfully choose in-app music for your customers and to refresh those selections regularly, which has been proven to drive engagement, retention, and revenue. Through our B2B music platform, Feed.fm, we work with a variety of businesses, anticipating and meeting the evolving needs of fitness, health, and wellness apps.
As the B2B music provider for over 50 of the world’s leading fitness brands, Feed.fm is in a unique position to aggregate user data for fitness industry insights. Our H2 2022 music trends report compares consumer engagement and preferences for *connected devices and fitness apps.
Since we last reported on the fitness app ecosystem, there’s been tremendous change as the pandemic has accelerated adoption of digital tech. Consider the following stats:
- About 30% of U.S. smartphone owners used a health or fitness app monthly in 2020.
- Consumer spending on health and fitness apps in Q1 2022 was up 20%.
- The global market for fitness apps has ballooned to $1.1 billion, on pace to grow to $4.7 billion by 2030, according to the analysis firm Grand View Research.
Behind every favorite artist, song, or lyric, is a story you've never heard. Music is highly personal, and our experiences with it shape our memories, thoughts, and desires. So much goes into every note and lyric behind the scenes, which is why we’re bringing you Voices Behind the Music to share untold music business tales. Our guests range from artists, producers, and managers to tech creators and more, each sharing their unique past experiences, current projects, and visions for the future. Voices Behind The Music is presented by Feed Media Group, the leading B2B music licensing platform.
The connectivity of fitness technology has come a long way in recent years. From ever-advancing wearables like smartwatches and smart rings, to punch tracking boxing equipment, to connected ankle weights and kettlebells, there is now a connected fitness device for just about everything. And with the continual evolution of technology, the hybrid fitness model, and the integration of Web3 concepts in fitness, even greater convenience and connectivity are on the horizon.
We believe deeply in the power of music to impact our lives in a variety of meaningful ways. So much so, in fact, that it’s the foundation of Feed Media Group (FMG) and everything we’re building. While we intuitively know that music matters in exercise, as curators of exercise soundtracks for some of the world’s leading fitness brands, we are always working to better understand WHY.
Juice up your workout with the latest viral music.
When creating a playlist in 2021, there is an element of nostalgia and the here-and-now. The latter benefits from a keen eye on what music is popping off on TikTok. Even if the songs are less than 3 minutes, they are hugely popular and worth exploring for your next workout.
Now, more than ever, digital fitness solutions must offer robust technology to meet their users wherever they are.
Fitness and fitness tech experienced accelerated change during the COVID-19 pandemic. Feed.fm, the platform powering music for workouts at home and in the gym, is providing fitness brands intel to help weather the storm.
ICYMI. Lauren PufPaf, COO of Feed Media Group and Mohammed Iqbal, CEO of SweatWorks presented a webinar discussing trends, resources and best practices for digital fitness companies. Whether you offer a standalone app or an integrated hardware/software solution, there are helpful tips for every business and key advice for companies preparing to launch new fitness products.