ICYMI. Lauren PufPaf, COO of Feed Media Group and Mohammed Iqbal, CEO of SweatWorks presented a webinar discussing trends, resources and best practices for digital fitness companies. Whether you offer a standalone app or an integrated hardware/software solution, there are helpful tips for every business and key advice for companies preparing to launch new fitness products. 

When we look at the last 20+ years of music, to say that hip hop has become a pillar of popular music would be an understatement. 

The same could be said for trap music and, although we often use the beat and hi-hat as identifiers of the sound, it’s also differentiated by vocalization, composition, and lyrical tropes. This allows trap as a genre to be more absorbable and easier to mix, therefore the spectrum of influence is wide. 

We're motivated by the power of music to impact experiences in ways big and small.  No surprise, we've written a lot on the subject and have always gravitated to the concept that "Music is Performance-Enhancing." While the claim may seem hyperbolic, it's no empty boast. Many groundbreaking research studies and neuroscientists have demonstrated the positive effect of music on one's mood, the impact of pairing music and fitness, and its power to impact neurological and physical recovery. But that's just the tip of the iceberg.