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Workout Music to Fine-Tune Your App Personalization Strategy

Posted by Chris Schreiber on Aug 25, 2022 10:00:00 AM

 

How top fitness apps use music for app personalization.

Music has the uncanny power to create an environment, set a mood, and motivate people to move. In fact, according to research by Feed Media Group1, 93% of exercisers say that “music makes or breaks a workout.” But what do people think makes for great workout music? You’ll get as many answers as people you ask. De gustibus non est disputandum, or as we say now, “There’s no accounting for taste.”

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Topics: Digital Fitness, Customer Engagement, Fitness App, workout music

Infographic: The Power of Music in Digital Fitness Apps and Devices

Posted by Eric "Stens" Stensvaag & Claire McConnell on Jul 7, 2022 11:00:00 AM

As the B2B music provider for over 50 of the world’s leading fitness brands, Feed.fm is in a unique position to aggregate user data for fitness industry insights. Our H2 2022 music trends report compares consumer engagement and preferences for *connected devices and fitness apps.

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Topics: Music Curation, Digital Fitness, Fitness App

The Fitness App Ecosystem in 2022: Flexibility & Options

Posted by Eric "Stens" Stensvaag on May 19, 2022 10:00:00 AM

Since we last reported on the fitness app ecosystem, there’s been tremendous change as the pandemic has accelerated adoption of digital tech. Consider the following stats:

  • The global market for fitness apps has ballooned to $1.1 billion, on pace to grow to $4.7 billion by 2030, according to the analysis firm Grand View Research.
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Topics: Digital Fitness, Fitness App

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