There are thousands of fitness apps to choose from depending upon your interests and physical needs. Moreover, with the increase of body-weight exercises, there’s no need to hit the gym to fit in a great (and quick) workout. Finally, with the improvements in the Wearables and other tracking devices, it’s now super easy to track progress, or lack thereof, by having real-time monitoring of heart rate and movement. There’s really no excuse to just sit on the couch, so get out there and find your ideal workout app!
We are seeing many of hardware partners begin to explore recurring revenue models. Many hardware partners have begun to experiment or even launching their own content strategy around fitness workouts that can be done in conjunction with the hardware device. Hardware companies face the fundamental challenge that once they sell a device or piece of equipment, it’s often years before the consumer or gym buys another piece of hardware. By creating their own content, hardware companies can provide updated fitness exercises and, of course music, that users can subscribe to on a monthly or yearly basis.
I typically use my workouts to discover new music. I’ve been working on writing a funk album, so I’ve been exploring new and old albums from great funk bands like the New Mastersounds, Greyboy, and Soulive. In addition, my kids have started to play in bands so I need to keep current with the songs that their bands are playing. Jamming is a blast no matter what the genre or age group with whom you are playing, but playing is about listening first to get ideas and better understand the craft.
Fitness, like music, is extremely personal. With the myriad of fitness apps out there, sometimes it is difficult to find the right one for you. As a result, fitness companies are working hard to differentiate themselves and provide a unique experience. Sometimes, it’s the workout style. Sometimes, it’s the objective of the exercise. Sometimes, it’s the music. Some companies use hardware and others use a combination of software and workout equipment. There are thousands of choices and more fitness companies appear everyday. So, for these companies, getting the user experience just right for their target audience is of critical importance.
Topics: Music Business
We’re announcing our latest product today - Fitness.fm - and I couldn’t be more excited about where we’ve landed. From day one our mission has been to connect businesses to their customers in a meaningful way. We continue to drive those connections for businesses of all shapes and sizes (AI to Retail to NBA Champs) and are excited about all the music innovation happening there. But, as we continue to add incredible fitness companies to our roster, we’ve found that there is a really specific set of needs that we can help meet. A lot of love (and sweat - ha!) has gone in to the Fitness.fm product.
Need a break from Drake? Mix up your workout music for more motivation.
We all know that music is crucial for motivation and performance, no matter what your workout. As we’ve shared, Dr. Costas Karageorghis and other researchers have shown that music distracts from fatigue sensations, meaning that athletes need less oxygen to do the same work when they synchronize their movements to music.
If you have music playing as a background soundtrack (not a pace driver), Karageorghis says the ideal tempo range is 120 to 125 BPM for a jog and 140 to 145 BPM for a sprint. If you’re leveraging the beat to help push you harder, then the ideal tempo range is 150 to 180 BPM.
Dance/Pop music stations are consistently the number one workout selection for Feed.fm customers, which means we all get our sweat on to Beyonce, Drake, JT and Kanye. And the number one Power Song? Eminem takes the top spot with “Lose Yourself”.
But how about a little variety as push into the dog days of summer? Sometimes we all need a change of audio scenery as that extra bit of motivation. We went to our editorial team and snooped around their playlists to find the most surprising songs that get them moving.
125 bpm, Glittery pop and sparkly synths
Topics: Feed.fm Blog
I’m not saying anything new when citing that music regulation has not kept up with technology or consumer usage patterns. Despite the fact that music has proven to be incredibly effective content for creating long-term customer connections, many product managers and marketers have stayed as far away as they can.
Topics: Feed.fm Blog
This week marked the launch of Warriors Sound, an innovative new media experience powered by Feed.fm. We're proud to be part of the suite of solutions leveraged by the team to keep fans engaged.
In a recent article on CNBC, Feed.fm is features as one of the innovation partners for the Bay Area team. "Even with fans plenty engaged, the Warriors aren't sitting still. This week, the company rolled out a partnership with a San Francisco-based start-up called Feed.fm to provide additional interviews, analysis and even music from the players' playlists."
Check out the full article from CNBC!Listen to the Warriors Sound
No question that it’s an interesting time to be a marketer. We need to be equal parts data scientist, lead generator, social media maven, designer, media relations specialist, and customer acquirer. It’s no wonder, then, that I hear a common refrain from other marketers - "Wait, now I have to be a DJ too? My brand isn’t a music brand, why should I think about music as part of my content strategy?” I get it, I do. Since I’m obviously passionate about this subject, I wanted to step back and address it holistically.
Music has long been core to traditional advertising, as it helps create connections to an ad, whether it’s via the artist, the lyrics, or the mood created. This holds true for every type of advertiser, not just those that have an obvious connection to music. The same goes for music as part of the content marketing mix. Music creates real connections, and the engagement metrics for music content versus other brand content are always higher. So, why should every brand be thinking about music as part of the mix? Two reasons: every brand wants to connect with young adults (I’ll skip the M word) and music drives quantifiable results.
When you think about the experience of attending a live NBA game, what comes to mind? The passionate crowd (hopefully), the energy of the players, the smells of concessions, and the music. The integration of music with the game experience has changed over time, just as the sport and the league have evolved. From memorable broadcast themes to Shaq’s rap recording career, music and the NBA are intertwined in myriad ways.
Topics: Music as a Service
Bloomberg Business reports that it expects to see a slew of defaults in the retail industry in 2016. It’s not to do with falling revenues, as you might expect. In reality, the problem comes down to a sea change in the vertical, namely the trend towards digital retail and away from traditional retail. While the 2015 holiday season was profitable for the sector overall, with e-commerce coming in as the key winner, the struggle to reallocate resources between the two channels is real. It’s certainly not the case that store visits have stopped, but that digital influence is increasing.
Topics: Feed.fm Blog