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On Demand Webinar - Driving Retention in Digital Fitness

Posted by Melissa Clark on Jul 26, 2021 10:00:00 AM

ICYMI. Lauren PufPaf, COO of Feed Media Group and Mohammed Iqbal, CEO of SweatWorks presented a webinar discussing trends, resources and best practices for digital fitness companies. Whether you offer a standalone app or an integrated hardware/software solution, there are helpful tips for every business and key advice for companies preparing to launch new fitness products. 

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Topics: Digital Fitness, Webinars, Customer Engagement

Live Webinar - Feel The Burn Not The Churn: Using Music To Drive Retention in Digital Fitness

Posted by Lauren Pufpaf on Jul 9, 2021 6:43:15 PM

Join us to learn how using music drives retention in your digital fitness apps. Co-hosted by Feed Media Group, COO, Lauren Pufpaf, and Mohammed Iqbal, founder and CEO, SweatWorks. In our webinar we will cover the following topics:

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Topics: Digital Fitness, Webinars, Customer Engagement

Don't Sleep on Wearables...a Primer for Digital Fitness

Posted by Lauren Pufpaf on May 14, 2020 1:17:42 PM

As discussed in our recent whitepaper, Content, Community and Technology: Digital ecosystems for fitness brands, we've found that there are five essential pillars of a unified digital fitness experience. This article follows the first in a series -- Time to Focus on Your App -- to spotlight the second pillar of digital fitness: Your wearables.

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Topics: Digital Fitness, Wellness Music, Customer Engagement

Fitness Will Never be the Same - Time to Focus on Your App

Posted by Lauren Pufpaf on Apr 14, 2020 6:16:58 PM

The last decade saw major transformations to the fitness industry, with an explosion of new digital fitness companies spurring the old guard to adopt digital engagement strategies. Yet even the most farsighted would likely concede that the future has arrived much quicker than expected. COVID-19 is already seen as a tipping point in the merging of fitness and digital. As discussed in our recent whitepaper, Content, Community and Technology: Digital ecosystems for fitness brands, fitness customers increasingly expect that all brands provide convenient, high-tech options for exercising remotely.

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Topics: Digital Fitness, Customer Engagement, Music Integration, App Development

Sweat Equity: Building Fitness Communities that Last

Posted by Lauren Pufpaf on Apr 10, 2020 1:58:40 PM

As discussed in our recent whitepaper, Content, Community and Technology: Digital ecosystems for fitness brands, the community aspect of digital fitness is key to building a sustainable fitness business. Factors including technological advances, more varied living arrangements, and decreasing participation in organized religion (especially for millennials), are driving people to create community in different ways than in the past.

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Topics: Digital Fitness, Customer Engagement, App Development