ICYMI. Lauren PufPaf, COO of Feed Media Group and Mohammed Iqbal, CEO of SweatWorks presented a webinar discussing trends, resources and best practices for digital fitness companies. Whether you offer a standalone app or an integrated hardware/software solution, there are helpful tips for every business and key advice for companies preparing to launch new fitness products.
Join us to learn how using music drives retention in your digital fitness apps. Co-hosted by Feed Media Group, COO, Lauren Pufpaf, and Mohammed Iqbal, founder and CEO, SweatWorks. In our webinar we will cover the following topics:
As discussed in our recent whitepaper, Content, Community and Technology: Digital ecosystems for fitness brands, we've found that there are five essential pillars of a unified digital fitness experience. This article follows the first in a series -- Time to Focus on Your App -- to spotlight the second pillar of digital fitness: Your wearables.
The last decade saw major transformations to the fitness industry, with an explosion of new digital fitness companies spurring the old guard to adopt digital engagement strategies. Yet even the most farsighted would likely concede that the future has arrived much quicker than expected. COVID-19 is already seen as a tipping point in the merging of fitness and digital. As discussed in our recent whitepaper, Content, Community and Technology: Digital ecosystems for fitness brands, fitness customers increasingly expect that all brands provide convenient, high-tech options for exercising remotely.
As discussed in our recent whitepaper, Content, Community and Technology: Digital ecosystems for fitness brands, the community aspect of digital fitness is key to building a sustainable fitness business. Factors including technological advances, more varied living arrangements, and decreasing participation in organized religion (especially for millennials), are driving people to create community in different ways than in the past.
Feed.fm works with the world’s leading fitness companies to provide legal, curated music integration in their apps and digital settings. While each brand has unique considerations (development bandwidth, customer acquisition challenges, competitive pressures), we consistently hear from customers that "I wish we'd done this sooner."
From our vantage point of working across the fit tech sector, we can see there is a clear opportunity cost to waiting on music integration. So we tallied the Top Reasons for “Why Music Now?”
REASON #1 — Exerciser Impact
The world’s leading authority on fitness and music, Dr. Costas Karageorghis, has proven that music can improve running performance by 15%; it can be a sedative or a stimulant; a nerve calmer or focus inducer; a pre-workout entryway into flow state; a mood enhancer; and an agent that reduces perceived effort by up to 10%.