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Eric Stensvaag

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Celebrating Coachella at 18 Years: Ultimate Headliners Mixtape

Posted by Eric Stensvaag on Mar 24, 2017 5:35:02 PM

I remember first learning about the Coachella Music Festival in the early-2000s, probably through a full-page ad in my coveted Spin magazine. Then there was the self-titled documentary film, which brought viewers impossibly close to Bjork, Radiohead, the Flaming Lips, and other music heroes performing in a gorgeous setting. When I decided to relocate to San Francisco, Coachella was definitely part of the draw and my first festival delivered on all expectations.

From the start 18 years ago, Coachella succeeded by taking the best elements of other music festivals—principally Lollapalooza and the U.K.’s Glastonbury Festival—and delivering a consistently awesome experience. The isolated desert location was selected so that people would surrender fully versus going back and forth from their homes.

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Topics: Feed.fm Blog, Music streaming

Music Festivals Roundup: Top 17 for ‘17

Posted by Eric Stensvaag on Mar 8, 2017 8:29:43 PM

Perry Farrell was prescient. While the Jane’s Addiction singer and Lollapalooza founder cannot take credit for inventing the music festival, the template he created has proven massively successful over the past 25 years. The traditional “summer” music festival has exploded its seasonal confines, there are now excellent options in nearly every corner of the United States, and new events are being introduced annually.

For music lovers, it seems we blink our eyes and a new festival season has begun. It’s exciting and overwhelming in equal measure, and this year is no exception with the Ultra Music Festival just two weeks away. To help you navigate and make the best choices we’ve created a cheat sheet: our Top 17 for ’17 music festivals roundup.

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Topics: Feed.fm Blog, Music Business

Top 7 Apps for Generation Z…and Why

Posted by Eric Stensvaag on Feb 23, 2017 12:41:59 PM

Generation Z—those aged approximately 14 to 22 years old—is the first generation to grow up in a world where Google and free wifi are ubiquitous. While social media platforms have exploded in the past 5 years, we see teens less interested in broadcasting to a wide network and more focused on specialized messages. Anonymity, more freedom of self-expression and the ability to send specific messages to specific groups are the keys to success with the “curation generation.”

As Generation Z continues coming of age and flexing its consumer might, it’s increasingly clear that businesses and brands need to modify marketing and communications strategies to engage these young people where they’re at. A recent Business Insider report cited that teens spend about six hours a day on their smartphones.

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Topics: Apps, Feed.fm Blog

Valentine's Day Mixtape

Posted by Eric Stensvaag on Feb 10, 2017 12:18:42 AM

Valentine’s Day is one of those occasions that got us wondering, “What makes for a great love song?”

As it's true that opposites often attract in matters of the heart, we were inspired to create a 2-hour playlist with love songs of contrasting styles. Some of these songs are modern classics, but many are quirky hidden gems from our favorite recording artists.

Consider this our custom-made Valentine’s Day mixtape to you, with love…We hope you enjoy!

Featuring Fiona Apple, Mos Def, the White Stripes, the Talking Heads, the Shins, Caribou, the Yeah Yeah Yeahs, and more 

Listen below or here

 

 

 

Click here to see our sample offer!


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Topics: Feed.fm Blog, Music streaming, Music as a Service

Winter Wellness Mix

Posted by Eric Stensvaag on Jan 25, 2017 4:55:57 PM

As with many of you, we started the New Year resolving to take better care of our health. Being music lovers, our thoughts quickly turned to songs and what would make the perfect soundtrack to support this resolution. Something up-tempo and soothing in equal parts to help get through the short winter days.

Without further ado, sharing our winter wellness mix with you. While we can’t promise that you’d hear all of these songs in your favorite yoga studio or spa, we hope this 1 1/2-hour mixtape may be a helpful companion as you pursue your own goals this winter.

Featuring Little Dragon, Solange, Paul Simon, Grimes, Four Tet, J Dilla, Stereolab, and more

Listen below or here

 Image Credit: BetterListen

 

 

Click here to see our sample offer!


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Topics: Feed.fm Blog, Music streaming, Music as a Service

Going Beyond the Initial Hook: Creative Customer Retention Strategies

Posted by Eric Stensvaag on Dec 13, 2016 8:15:31 PM

It’s the most wonderful time of the year…for the bottom line. As retailers prepare for the final push of Q4, all of the usual sales drivers are carefully in place. Witness the festive store decorations and holiday music in malls across America, discounting galore, and omnichannel tactics to ensure customers have a consistent experience whether in store or online. But that’s not all: most bricks-and-clicks retailers are building engagement digitally through relevant offers, and increasingly pushing in-app messaging and exclusive offers and products. You may be one of them…

These days it’s not enough to just sell sell sell. Meeting your customers’ life-on-demand preferences is needed to stay relevant beyond the holidays. If you want to stand out from the competition and earn your customers’ long-term loyalty, consider the following unexpected ways to strengthen customer relationships:

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Topics: Apps, Feed.fm Blog, Music streaming, Retail, Music as a Service

Thanksgiving Dinner Party Mixtape

Posted by Eric Stensvaag on Nov 21, 2016 5:01:27 PM

With Thanksgiving around the corner, most of us are focused on tying up loose ends at work, travel plans, and meal planning. We can’t help with any of that, unfortunately, but we can help set the right warm, cozy mood for your Thanksgiving dinner. Feed.fm has pulled from different eras and musical styles to create an ideal 3-hour mixtape to enjoy with your turkey or tofurky!

Featuring Miles Davis, Neil Young, Fleet Foxes, Louis Armstrong, Stevie Wonder, Elvis Presley, and more

Listen below or here

 

Click here to see our sample offer!


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Topics: Feed.fm Blog, Music as a Service

How to Think in Stereo about Content Marketing

Posted by Eric Stensvaag on Nov 8, 2016 7:14:31 PM

In an age when content is king, individuals rely on a wide range of organizations—both media and non-media companies—to curate and help them navigate a high volume of information. Everyone seems to be getting into the content business, as it’s proven to create authentic engagement in a landscape where traditional ads get ignored.

While most organizations use content marketing these days, it’s notable that the majority of these do not think highly of their current programs. According to a recent Content Marketing Institute report, just 32% of B2B and 37% of B2C said their content marketing was either sophisticated or mature, so there is clearly much room for improvement. This can take many forms, from better measurement to a wider array of tactics.

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Topics: Apps, Feed.fm Blog, Music Business, Music streaming, Retail, Music as a Service

10 Years of Treasure Island Music Festival

Posted by Eric Stensvaag on Oct 14, 2016 4:40:37 PM

This weekend marks the Treasure Island Music Festival’s 10th anniversary. While the Bay Area is somewhat spoiled with music festivals, ranging from the juggernaut Outside Lands to the free (!) Hardly Strictly Bluegrass to relative newcomer BottleRock, Treasure Island may be our favorite.

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Topics: Feed.fm Blog

15 Classic Sports Songs, and Some New School Anthems

Posted by Eric Stensvaag on Sep 28, 2016 2:24:31 PM

The summer party’s over and most of us have resumed the responsibilities of fall. For sports lovers at least, there’s a juicy consolation prize: baseball moves into post-season, football season has kicked off, and basketball tip-off is just around the corner. With so many great games, who has time to feel gloomy?

In honor of America’s awe-inspiring teams and athletes, we challenged ourselves to identify 15 CLASSIC sports songs…From older anthems like the Rolling Stones’ Start Me Up and Queen’s We Will Rock You to relative newcomers like the White Stripes’ Seven Nation Army, all of these are battle-tested and proven to get the crowd amped.

Whether you’re a San Francisco Giants fan, you proudly identify as a Cheesehead, or you never miss the San Antonio Spurs at home, these 15 classic sports songs will set the right mood for game time. Enjoy!

Featuring Ozzy Osborne, Survivor, Journey, Blur, House of Pain, Guns ‘N Roses, C+C Music Factory, and more

 


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